Author Archives: rusnivek

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About rusnivek

Emergency Services

Very thankful for these peeps!

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I can’t begin to describe the amount of respect and admiration I have for my colleagues.

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Clockwise (starting from top left): Elayne and Kevin (OH), Kevin and Jennifer and Ashley (FL), Elayne and Kevin (LA)and Cheryl and Kevin (CA).

Each of these individuals played such an integral part of my new Social Media Tools and Techniques course for NDPTC and DHS/FEMA.

My course. My materials. My information. OMG-this is really happening!

No joke because @rusnivek = so nervous!

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NERVOUS!

Without their guidance and support, I would have easily cracked under the pressure.

More importantly, I am thankful for the true friendships I have made along the way.

At this time, my course is now in the hands of the FEMA reviewers and changes will be made for certification in the DHS/FEMA National Training and Exercise Division’s catalog. Whohoo!!!!!

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Friday night SMEs review panel!

“Authored” – that sounds so nice.

Mahalos to my colleagues Elayne, Jen, Cheryl, and Ashley.

#Ermahgerd

@rusnivek

Reporting live as I sink into the mud!

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Shoes! SHOES PEOPLE!

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I can’t wait for all those expensive heels to get stuck in the mud…and no one likes a pair of muddy dress pants and fancy black wingtips. C’mon!

Reporters: Please dress appropriately when covering a story.

PIO/PAOs: Please dress appropriately when arriving on scene.

@rusnivek

Most nervous for my August 2015

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Since July was almost all planning, August will be almost all operations.

First week: I’ll be headed to FEMA Region-9 Sacramento to deliver and (hope to) certify the brand new FEMA/NDPTC Social Media presentations at the State of California’s Emergency Operations Center. This is a huge project that I have been working on in conjunction with NDPTC development and FEMA course designers. During these classes, a panel of Federal types will be evaluating…aka totes judging it. Yikes. Why am I so nervous? It’s my presentation. I created it. I designed it. It’s all me. I better not eff this up. As you know, I’m pretty passionate about my work so for sure I’m excited, but still WAY NERVOUS (rubbing my ears, whispering “FEMA-NTED-CATALOG-AUTHORED”).

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Second week: I might be curled in the fetal position…most likely finalizing the California updates from the FEMA evaluation.

Third week: I’ll be doing some advanced tactical rifle “stuff” with the lads from Immigrations and Customs Enforcement (ICE). As the pros say, PEW-PEW-PEW!

Fourth week: I’ll be doing my civic duty as I serve my county for jury duty. Yikes.

And the Fifth week: I’ll be headed back to OEMA in Columbus for an Advanced Event Planning Course. Hmmm, do you know of any big events upcoming in 2016?

Overall, this will likely be the most challenging month ever because of the FEMA review/certification. Gah! I hope all goes well.

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I gotta go throw up now. #nervous

@rusnivek

Are you violating Facebook’s Terms of Service? Safety-PIO-SM-15-004

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15-004: Are you violating Facebook’s Terms of Service?
Agency: Various public safety agencies Topic(s):         Facebook organization page
Date: 07-31-15 Platform:        Facebook

Facebook has a wide audience and many public safety agencies have taken to Facebook to promote their efforts. However, many agencies have created the wrong type of account on Facebook.

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By creating your agency’s page as a person on Facebook, you are violating Facebook’s terms of service. And if you are going to ask, Facebook administration has the right to immediately delete everything. Yikes.

By registering your agency as an ORGANIZATIONAL PAGE, you can take advantage of Facebook’s analytics. This information is incredibly valuable as you evaluate who, what, at what time, and most importantly the how and why they are searching/visiting your agency’s organizational page.

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Facebook readily asks if you know people and displays their basic account information. Facebook’s goal is to increase your networks by showcasing people that are similar to you. If you happen to see one of your neighboring public safety agencies who may have incorrectly registered a Facebook personal account, take the time to inform them on changing their account from a personal page to an organizational page.

Likes? As an organization, can I like other pages? Yes, as an organizational page, you can like other agencies too. Through Facebook likes, you can showcase to your trusted network of similar public safety agencies.

Remember, social media is about how you can amplify your networks and positively engage your constituents. We are constantly strengthening our relationships with similar groups – all in the name of safety.

Look, we all need to be good stewards of our public safety brand. All Emergency Support Functions (ESFs) need to constantly support each other and help agencies who need some social media guidance.

By double checking your agency and your partner agencies.

  1. You can be compliant with Facebook’s Terms of Service agreement.
  2. You can ascertain detailed visitor demographics free from Facebook’s organizational analytical information.

Time is valuable, so post good stuff.

@rusnivek

To download the one-pager, click on the link here: Safety-PIO-SM-15-004-PersonalOrOrganizationalOnFacebook