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Emergency Services

Day-5 of the DHS/FEMA Master PIO

Day-5 of the DHS/FEMA Master PIO….it’s been a long week for us.

Lots of great work and solid discussion amongst the pros above.

Now that we have discussed, and solved a few PIO problems along the way, we can all breathe a bit easier.

As we all step back and admire our accomplishments, we also take time to acknowledge our efforts for the entire nation.

There are 11 new DHS/FEMA Master PIOs finishing up activities this week.

And now the DHS/FEMA Master Public Information Officers (MPIO) graduating class of 2018:

  • J. Brooks (Colorado)
  • M. Brooks (Oklahoma)
  • M. Coppin (Missouri)
  • C. Hunt (Maryland)
  • R. Moreno (Texas)
  • R. Reith (Indiana)
  • K. Sur (Illinois)
  • T. Taylor (Arizona)
  • M. Trost (Colorado)
  • J. Willard (Florida)
  • J. Zidek (Alaska)

<APPLAUSE! APPLAUSE! APPLAUSE!>

I am so proud to be one of them.

Whohooooooooo! But now…the hard part starts.

Through our EVERYDAY work, we must lead, challenge, and inspire others to carry on and continue to push the envelope further. We shall work tirelessly to serve others and continue to serve our jurisdictions with pride and honor.

Reporting live from FEMA EMI, I’m Master PIO Kevin T. Sur…

@rusnivek

Day-3 of the 2018 DHS/FEMA Master PIO

Day-3 of the 2018 Master PIO Program and today we are discussing a whole bunch of field tactics and Public Information Officers’ actions. Leading discussions today is Dr. Joe Trahan discussing war time strategy.

The communications challenges and the role of the Public Affairs Officer (PAO) during the Civil War.

Yes, screaming was involved.

But more importantly, the discussion point of perception vs reality. Which was more important?

President Abraham Lincoln used the telegraph like how we use the twitter but in the 1860s.

And now we Master PIO discussion ensues, focusing in on the inverted pyramid, have now changed as it relates to Civil War telegraph and how information is being sent.

Reflecting on it now, we still only pay attention to the first few seconds…then tune everything out. Hmmmmmmm.

High risk = high reward. But most real PIOs are open to high risk but low reward and pay because of political exposure. Do we as PIOs and PAOs serve at the behest of the agency lead? Or do we serve the mission objective?

I had an Assistant Fire Chief that always told me that we all “serve at the behest of the Mayor’s pleasure!” I HATED that phrase! Partly because I think it was a lie and because we don’t serve only the Mayor, we serve the community, the public, and their best interest in mind. We as public servants don’t serve just one person (slavery abolished in the US).

The Master PIO class discussed a few other topics including on December 20th, 1860, the State of South Carolina decided to leave the USA.

What the?!?!?

Just imagine being the South Carolina PIO and what kinds of things you would need to prepare for that kind of media frenzy. Yikes.

Speaking of incident command and the command and general staff, we talked a ton about how history often repeats itself.

This included heavy discussion of Sickles freelancing from his command orders including direct verbal command orders in front of his entire staff. But self-promotion of his injury and political ties changed the narrative on disobeying official orders.

Cemetery Hill provided some incredible moments for education and reflection today. *The effectiveness of a coordinated offense with their “fish hook” line. *The surprise element of a well positioned coordinated offensive force behind the low wall. *The coordination of a small well-trained force to dissipate the larger and better trained force.

Despite being over 150 years old, our review of these #CivilWar #tactics challenges us as #commanders and #leaders of our organizations. We must review the historical events so that we can learn and enact better operational plans today. This “lessons learned” is an inherent process ingrained in #EmergencyManagement.

Even 150 years later, an After Action Review (AAR) of events is critical for any professional. Command & General Staff USA assess how their actions affected mission success including completion of SMART Objectives.

And if you were wondering which discipline does the best kind of AARs? Why yes, Emergency Management is primary because they do the coordination and have the best all-hazards understanding of roles and responsibilities for all involved in the tactical operation including all the Emergency Support Functions and Command and General Staff.

Reporting live from the field history class…

@rusnivek

Day-2 of the 2018 DHS/FEMA Master PIO

Day-2 of the 2018 Master PIO program and today we talk a bit about leading the future of PIOs nationally. Starting the discussion is USFA Tom Olashanski.

Lots to discuss and help shape the pathway for External Affairs. Everyone here contributing to the body of knowledge and discussing the future.

It’s more than just tools, more than protocols, it’s about how we move the ESF15 portion along and guide others to a successful career to supplement our Incident Commander as well as our mission objectives.

Also had some heated debate on current topics including the EAS system for mass notification.

Definitely the State of Alaska playing a heavy weight on current topics.

On to the presentation part!

So many different things to talk about.

A dynamic group and solid discussion all day and all evening long.

A completely dedicated bunch of peeps for sure!

@rusnivek

Day-1 of the final week of 2018 DHS/FEMA Master PIO class

Day-1 of the 2018 DHS/FEMA Master PIO final week!

And yes, don’t have to look closely, I’m wearing a tie.

Stopping by is my good friend Interim Superintendent Steve Heidecker. Also sharing how proud he is of the staff at EMI and how they are augmenting the disaster response for Hurricane Florence.

Steve is an outstanding guy!

We most definitely had some solid PIO discussions at lunch…

And as you can imagine, with our class being from a bunch of states, we are all ready to enhance the PIO position in the Command and General Staff.

Yep, all smiles as we work through some complex problems for each of our respective jurisdictions.

Lots of great relationships as we plow through Monday of our Master PIO class.

More fun stuff this week!

@rusnivek

Last week of the 2018 DHS/FEMA Master PIO class

Final week of 2018 FEMA Master PIO class at EMI.

Looking forward to seeing my cohort again and finishing up and defending our paper to the leadership staff at FEMA.

Man, I better concentrate!

@rusnivek

Train like you fight! #Florence #PIO #NorthCarolina

OMG. Be still my heart!

*blush*

This is why we train so aggressively.

This is why we need to continually coordinate with each other.

This is why we collaborate so frequently.

This is why we professionally share our success stories and our failures.

This is why we exercise with clear goals.

This is why our mission for disasters is so clear: help people before, during, and after a storm.

Train like you fight!

❤️ my peeps in North Carolina.

Quote me on this one: “This is what we train for, this is what we do!”

@rusnivek

The importance of the After Action Report (AAR)

After Action Reviews (AARs) and Improvement Plans (IPs) are critical to any agency. Particularly geared toward Emergency Management, we as chaperones of the process have a solid way to discern problems and find collective solutions.

While not as exiting as other events or activities, our methods in problem/solution aka initial findings, cause, analysis, and recommended actions can make the difference for your ongoing operation.

And if you are wondering, this AAR/IP process encompasses all hazards providers from any background. No matter how small or how big of a stake they have in the process, it is imperative that officials capture all the details.

If you want to know more about this common sense ongoing training, exercise, and evaluation process, I’d encourage you to talk to your local Emergency Management agency that can help guide you through this process.

Best part? It’s all documented.

@rusnivek

FSE today for Regional JIC actions! #PIO

Busy morning as we started our full scale exercise (FSC) today.

As players rolled in, they signed in and were matched up to their projected Joint Information Center (JIC) positions.

Some issues encountered by the participants? They have never worked together.

Realistic? Yep. Soooooo this is why we train and exercise together during bright lights classroom time. Again, I continue to believe, the worst time to meet someone for the very first time is at 0300.

Some general rules about the FSE including our work here in the JIC.

Steve outlining the efforts of social media injects and the Twitter.

Aside from regular play, we also had some VIPs visit. Jane from City Council showed up and I was detailed to share some of the issues, deliverables, and progress each of the tables were making as they continued the scenario.

Our social media team was hard at work not only discerning info, but also considering prioritization of tweets, impact of posts, and of course exploring various other platforms that could provide better SA/COP from data mining the locale using social media.

Not only the use of Twitter, Facebook, and Instagram – but exploring SeeClickFix, Waze, Tinder, SnapChat, and a whole host of other platforms geared to provide information out in the field.

Here’s Erica questioning the viability of some posted information as well as verifying media info.

Say it with me: Trust, but VERIFY.

Our rumor control table helped provide supplemental documents as well as refined talking points for our social media teams as well as our on-camera talent. All bullet points right?

Assistant PIOs were hard at work discerning google docs for real time sharing of information.

Maintaining good tempo for a JIC Manager is crucial as they update themselves on the issues w/ the EOC as well as continue the message that matches w/ the SMART Objectives.

As time went on, we simulated a “change of command” where the JIC Manager formally passes command to the Deputy JIC Manager. Hint to new JIC Managers – to make this a smooth transition, you must train on this action.

***ICS reminder: The Deputy can assume the role of the primary position. An assistant cannot assume the role/duties of the primary position.

Meanwhile, us Controllers and Coaches got all the smiles.

Along with VIPs, we continue to stream Federal partners in to tour the working exercise JIC. Not only response questions, but long term viability and ongoing return to normalcy were stressed as we projected our move from response to recovery and how viable are the transportation companies.

See, recovery is critical right? Therefore resilience is critical for the community.

The Captain of the Port was able to brief out with all participants. Outstanding to have this kind of high level involvement in our FSE. Encouraging words to hear specifically addressing our nation”s current situation for security and safety.

Also, great messages of collaboration from the City/County Emergency Management Agencies on our FSE.

Additional discussion on upcoming evaluations and how hotwashes are critical as the team starts to piece together the AAR/IP.

But never fear, we did simulate a press conference lead off by the USCG Lt.

Joining the USCG leadership at the podium was EPA, and Mayor’s office.

Don’t worry, WSUR had some pressing questions like

  • How many are dead? (If you been through my Basic PIO course, you know this one)
  • Do you regularly train for this kind of emergency?
  • Have we been attacked before?
  • Are we currently under attack?
  • And the famous one: We got some leads from user generated comments but who is responsible for this horrific incident??

So I got a chance to discuss a few items from a training standpoint re: classes. Also a last minute pieces of encouragement for ongoing training and exercises as well as a strong guidance on planning ahead with everyone who is involved in the Regional Joint Information Center.

Glad to have soooooo many participants from diverse backgrounds involved in this exercise.

What a day!

Looking forward to seeing all of you on the next big one.

@rusnivek