Sharing some SM and PIO tips with all the State Health PIOs & Crisis Comms Pros

Got a chance to share social media tips and public information kernels of knowledge today with Georgia Health pros at their state conference. 


Love me some Pubic #PublicHealth – so I even broke out a new tie.


Special thanks to the team at Pineapple Palaka. Check them out at www.pineapplepalaka.com or on Instagram.

We talked through some challenges of live video vs newer technologies – like SnapChat’s Spectacles.


As groups broke into different groups, they were given no-warning TTE to sharpen their skills.


All groups worked through those complex fictitious incidents. Love to see the creative minds representing so many jurisdictions across the state.


Similar challenges exist including communications, staffing, and of course immediacy of information sharing. Lots to discuss and share esp those lessons learned from disasters as well as large scale events.


Special thanks to Amy and Eric for the invite to present to the entire state on PIO and SM stuff.

@rusnivek

Instagram changing the algorithm from likes and share to a more timely feed #SMEM

Thank goodness! Instagram decided to make a major change today in their algorithm.

Yeeeeeeppppp, they are reverting back to a more timely feed for users – just press the “New Posts” button. Basically push to prioritize newer posts over older aggregated Instagram posts.

As Instagram cites backlash, I mean feedback from it’s users. “Thanks to feedback” – yeah yeah.

So what does that mean for you?

  • With the most recent backlash on Facebook (citing the #DeleteFacebook trend), agencies should be making a stronger effort on Instagram.
  • Instagram will likely have a more “true-er” feel than Facebook’s less than 10% showing to your unpaid targeted audience.
  • Instagram is easier as it has less gobble-de-gook for it’s users.
  • Instagram is also more complex because it has less clutter for it’s users.
  • Either way, this change in algorithm from Instagram is a welcome update/refresh to the Gram.

Now about dem hashtags….

@rusnivek