Great Basic Public Information Officers course here in Ohio.
Lots of great interactions in class.
Additionally great networking!
Can’t wait for tomorrow’s on-camera interviews!
Today’s Basic PIO class today in Ohio
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Tag Archives: PIO
G-289 participant guidebook
G-289: Public Information Officer Awareness
Click here – > 289_SM_Complete – v2009
Click here – > G0289_Student_Manual v2016
Teaching in the State of Ohio EOC today
Good to have Ohio Emergency Management Agency (OEMA) Assistant Director Sima Merick and OEMA Deputy Director Russ Decker welcome our PIO/SM class today at the state EOC.
After lunch, OEMA Public Information Officer (PIO) Jay Carey brief our attending PIOs here in the state Emergency Operations Center (EOC).
Working the PIO magic!
Teaching at the Hamilton County EOC aka ROC #Cinci
I had a GREAT time at the Hamilton County Emergency Operations Center aka the ROC.
Much mahalos to Barry and his crews for the hospitality.
Looking forward to returning in about a month to debut a new FEMA project.
Safety-PIO-SM 15-002: Tornado or ICBM launch? #Instagram
| 15-002: Tornado or ICBM launch? | |
| Agency: ReadyOC | Topic(s): Picture and hashtag use |
| Date: 02-13-15 | Platform: Instagram |
Pictures are such an important part of every social media post. Instagram is mainly based on pictures and hashtags to engage all users. This was evident when Orange County’s Emergency Preparedness team posted this on their Instagram feed.
To the untrained eye, it does seem like a severe microstorm/cloud/tornado. However, the picture shows a launch of a rocket pulled from google images or desktop computer wallpaper. Furthermore, this post could also be misconstrewed as a missile/ICBM launch or an attack on US soil.
Finding original content is tough, but professionals take the time to discern the little details in the pictures to showcase the safety theme and share actionable information. It is our duty to correctly inform the public on dangers that we encounter. We also must strive to provide actionable information with our engagement digital strategies.
If ReadyOC used the correct picture of a tornado, adding safety tips to the post (like those featured below) could have enhanced their theme.
“Monitor weather reports provided by your local media. #NWS #NOAA #Tornado #Prepared2015”
or
“If there is a power outage, have extra batteries for a battery-operated radio and your cell phone including your cell phone charger #Tornado #Prepared2015”
or
“Consider buying a NOAA Weather Radio/All Hazards receiver, which receives broadcast alerts directly from the National Weather Service #NWS #Tornado #Prepared2015”
Right now, the hashtag #photography is unnecessary because it doesn’t relate to the post. Remember social media, especially Instagram, is a visual medium. Your reader’s Instagram feed space is at a premium.
By laying it out this way:
- The correct picture will draw readers into the picture and (possibly) click the link in the profile.
- You don’t cause panic by showcasing a missile launch and calling it an #emergency.
- You incorporate a preparedness action phrase to your audience for #tornado safety on Instagram
- You use Instagram’s prime digital real estate to share good hashtags to find great information.
Time is valuable, so gram good stuff.
To download the one-pager, click on the link here: Safety-PIO-SM-15-002-TornadoOrICBMLaunch
Walking around the cameras
2015 Preparedness peeps and PIO planning
For all my preparedness peeps and PIO planners out there…
Hope this makes your life tons easier.
Special thanks to the Ready.Gov team at FEMA!
Boss went nuts on a flight – now daughter’s foolish conduct
It’s interesting on how various cultures around the world approach the delivered message.
As an example, this type of delivery would never work in the US.
Public Information Officers (PIOs) and Public Affairs Officers (PAOS) must understand significant differences when delivering messages to areas who are culturally diverse.
Your thoughts on the Korean Air President’s comment? “Daughter’s foolish conduct”
(In a few other reports, his message was translated as “Please scold me. It is my fault”)
Great quote by US AG Holder last night
Great quote from US Attorney General Eric Holder last night as he was interrupted by protestors in a church in Atlanta.
Photo credit: CNN
“There will be a tendency on the part of some to condemn what we just saw, but we should not,” Holder said. “What we saw there was a genuine expression of concern and involvement. And it is through that level of involvement, that level of concern and I hope a level of perseverance and commitment, that change ultimately will come.
Photo credit: CNN
Perhaps retool it a bit so every PIO has this canned message ready to go:
“There will be some that will frown upon what we just saw, but we should not. In fact, what we really saw there was a genuine expression of concern and involvement. Because, this is America…and that is what we do. We are a nation of change led by engagement. By the people, for the people.”
I even included a little bit of the Gettysburg Address in there. #Merica
*cut* *paste* *print* *ready*
You are welcome.
Busy December for 5 and 3 and 9 but no on 10
After a busy November, let’s continue the push hard into December please!
This Wednesday, I’ll be headed to Michigan to teach with FEMA Region-5 on continuity.
Upon the return to Ohio, I’ll make the quick turnaround and head down to southern Ohio/West Virginia to teach ICS-300. A double serving of Region-5 and Region-3.
Then head to Fulton County, Ohio (Toledo area) to teach a Basic PIO course with my favorite PIOs in the biz. Back in Region-5 baby!
The Oregon trip was canceled so No Region-10 for me. Boooooooooooooooo. But ongoing through December, I have two priority special projects for R9 and R5 that need to close too. So no futzing around!
December summary: Yes on 5, 3, and 9…but no on 10.
I’m just hoping to spend some family time sometime. Happy holidays everyone!
Where is @rusnivek? 