Just got the word that I am confirmed to present at the West Virginia Public Safety Exposition in May! Whohoo!!!!!
Will I see you there?
Confirmed to present at the West Virginia Public Safety Exposition in May
Reply
Tag Archives: Public
PIO/SM class is in full swing in frozen Ashtabula
Despite the cold temps, PIO/SM class is in full swing in Ashtabula County Emergency Management.
Nothing gets in the way of solid training.
Teaching in the State of Ohio EOC today
Good to have Ohio Emergency Management Agency (OEMA) Assistant Director Sima Merick and OEMA Deputy Director Russ Decker welcome our PIO/SM class today at the state EOC.
After lunch, OEMA Public Information Officer (PIO) Jay Carey brief our attending PIOs here in the state Emergency Operations Center (EOC).
Working the PIO magic!
Teaching at the Hamilton County EOC aka ROC #Cinci
I had a GREAT time at the Hamilton County Emergency Operations Center aka the ROC.
Much mahalos to Barry and his crews for the hospitality.
Looking forward to returning in about a month to debut a new FEMA project.
Safety-PIO-SM 15-002: Tornado or ICBM launch? #Instagram
| 15-002: Tornado or ICBM launch? | |
| Agency: ReadyOC | Topic(s): Picture and hashtag use |
| Date: 02-13-15 | Platform: Instagram |
Pictures are such an important part of every social media post. Instagram is mainly based on pictures and hashtags to engage all users. This was evident when Orange County’s Emergency Preparedness team posted this on their Instagram feed.
To the untrained eye, it does seem like a severe microstorm/cloud/tornado. However, the picture shows a launch of a rocket pulled from google images or desktop computer wallpaper. Furthermore, this post could also be misconstrewed as a missile/ICBM launch or an attack on US soil.
Finding original content is tough, but professionals take the time to discern the little details in the pictures to showcase the safety theme and share actionable information. It is our duty to correctly inform the public on dangers that we encounter. We also must strive to provide actionable information with our engagement digital strategies.
If ReadyOC used the correct picture of a tornado, adding safety tips to the post (like those featured below) could have enhanced their theme.
“Monitor weather reports provided by your local media. #NWS #NOAA #Tornado #Prepared2015”
or
“If there is a power outage, have extra batteries for a battery-operated radio and your cell phone including your cell phone charger #Tornado #Prepared2015”
or
“Consider buying a NOAA Weather Radio/All Hazards receiver, which receives broadcast alerts directly from the National Weather Service #NWS #Tornado #Prepared2015”
Right now, the hashtag #photography is unnecessary because it doesn’t relate to the post. Remember social media, especially Instagram, is a visual medium. Your reader’s Instagram feed space is at a premium.
By laying it out this way:
- The correct picture will draw readers into the picture and (possibly) click the link in the profile.
- You don’t cause panic by showcasing a missile launch and calling it an #emergency.
- You incorporate a preparedness action phrase to your audience for #tornado safety on Instagram
- You use Instagram’s prime digital real estate to share good hashtags to find great information.
Time is valuable, so gram good stuff.
To download the one-pager, click on the link here: Safety-PIO-SM-15-002-TornadoOrICBMLaunch
New Ohio EMA Director named
FOR IMMEDIATE RELEASE: January 8, 2015
Contact: Joe Andrews, ODPS Communications Director, (614) 466-4344
NEW OHIO EMA DIRECTOR NAMED
(COLUMBUS) – Evan W. Schumann was named Executive Director of the Ohio Emergency Management Agency (EMA) today by Ohio Department of Public Safety (ODPS) Director John Born. He will replace Sima Merick who was named interim director in December.
Mr. Schumann is currently the Program Manager for Ohio Task Force 1 (OH-TF1) which is the State of Ohio’s Urban Search and Rescue (US&R) Task Force stationed in Dayton and also one of the 28 US&R Task Forces in FEMA’s National US&R System. Under Mr. Schumann’s leadership, OH-TF1 personnel have responded to many disasters such as Hurricanes Katrina and Sandy, the Haiti earthquake, mudslides in Washington and flooding in Colorado. Mr. Schumann is well versed in all aspects of state and national emergency management systems.
“The State of Ohio is fortunate to be able to find an emergency management professional with Mr. Schumann’s qualifications here in our own state,” said ODPS Director John Born. “I look forward to working with him to make the state safer for all Ohioans.”
Among his duties, Mr. Schumann will be furthering the implementation of ODPS’s 4/72 Project that provides basic life needs for people impacted by a disaster within four hours of the incident and sustainable for 72 hours. He will also work with the Safer Ohio Teams concept to coordinate emergency response by local and state responders.
Mr. Schumann holds a Bachelor of Science Degree in Mathematics from Norwich University and Bachelor and Master Degrees in Civil Engineering from Michigan State University.
The Ohio Emergency Management Agency is the state’s coordinating agency for emergency response throughout the state. In the event of an emergency anywhere in the state, EMA can assemble state agencies at its headquarters near Columbus and coordinate assets available through these agencies in order to get supplies, personnel and equipment where it is needed in a timely manner.
###
Walking around the cameras
2015 Preparedness peeps and PIO planning
For all my preparedness peeps and PIO planners out there…
Hope this makes your life tons easier.
Special thanks to the Ready.Gov team at FEMA!
Boss went nuts on a flight – now daughter’s foolish conduct
It’s interesting on how various cultures around the world approach the delivered message.
As an example, this type of delivery would never work in the US.
Public Information Officers (PIOs) and Public Affairs Officers (PAOS) must understand significant differences when delivering messages to areas who are culturally diverse.
Your thoughts on the Korean Air President’s comment? “Daughter’s foolish conduct”
(In a few other reports, his message was translated as “Please scold me. It is my fault”)
Great quote by US AG Holder last night
Great quote from US Attorney General Eric Holder last night as he was interrupted by protestors in a church in Atlanta.
Photo credit: CNN
“There will be a tendency on the part of some to condemn what we just saw, but we should not,” Holder said. “What we saw there was a genuine expression of concern and involvement. And it is through that level of involvement, that level of concern and I hope a level of perseverance and commitment, that change ultimately will come.
Photo credit: CNN
Perhaps retool it a bit so every PIO has this canned message ready to go:
“There will be some that will frown upon what we just saw, but we should not. In fact, what we really saw there was a genuine expression of concern and involvement. Because, this is America…and that is what we do. We are a nation of change led by engagement. By the people, for the people.”
I even included a little bit of the Gettysburg Address in there. #Merica
*cut* *paste* *print* *ready*
You are welcome.
