National Call to Action Day! Thanks to @PrepareAthon @ReadyGov 

Take a few minutes to commit to being ready for disasters that may threaten your community. The Federal Emergency Management Agency’s Region V office in Chicago, Ill., is encouraging everyone to take part in America’s PrepareAthon! National Day of Action on April 30 and consider doing at least one activity to improve your resilience to potential disasters.

“Spring in the Midwest can bring a heightened risk for severe weather, so it’s even more critical for people to get ready now,” said FEMA Region V Administrator Andrew Velasquez III. “Be proactive, and engage your family, friends and neighbors in one of the many simple ways to prepare for emergencies.”

Sign up for local alerts and warnings and check for access to wireless emergency alerts. Visit your city and/or county website to find out if they offer emergency alert notifications through their own systems. You should also ensure your cell phone is enabled to receive Wireless Emergency Alerts (WEA) to warn you of extreme weather and other emergencies in your area. And always heed the weather warnings from your local National Weather Service Office (NWS).

Download the free FEMA app to get and stay prepared: Access disaster safety tips, an emergency kit list, emergency meeting location information, and a map with open shelters. Text ANDROID or APPLE to 43362 (4FEMA) and receive a link for download.

Follow preparedness agencies on Twitter like @FEMA  @FEMARegion5 @Ohio_EMA @rusnivek @ReadyGov @PrepareAthon @CraigatFEMA for quick information and regularly posted preparedness tips.

Develop and test emergency communications plans. Visit www.Ready.gov/plan-for-your-risks for tips on how to ensure your plan is as comprehensive as possible.

Assemble or update emergency supplies. Include drinking water, a first-aid kit, canned food, a radio, flashlight and blankets. Visit www.Ready.gov/build-a-kit for a disaster supply checklist. Don’t forget to store additional supply kits in your car and at the office too.

Collect and safeguard critical documents. Keep copies in your home and store originals in a secure place outside the home, such as a bank safe deposit box.

These easy preparedness steps takes seconds to complete. 

  

Be a part of the 2015 National Call to Action and be prepared for any disaster or emergency.

@rusnivek


Hook echo, couplet, and a bunch of new acronyms in Kansas

And of course I get chosen as the spokesperson for my group.

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And if you were going to ask, I was busting out my best weather moves for the hook echo about to hit our ficticious town of Central City.

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Remember the mantra: Never stop learning as we are all still practicing.

I’m taking TONS of notes here in Kansas.

@rusnivek

Frozen water in my vehicle preparedness kit? #Prepared2015

I double checked my vehicle preparedness kit today and I found this…

 

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Because of the bitterly cold temps here in Ohio, some of my 3-day emergency supply of water froze.

So do me a favor, take a quick look at your kits and see if everything is still operational. If water is frozen, replace it. If flashlights are dead, replace the batteries.

Preparedness is an easy ongoing effort by everyone. Double check your vehicle preparedness kits today!

@rusnivek

Teaching in the State of Ohio EOC today

Good to have Ohio Emergency Management Agency (OEMA) Assistant Director Sima Merick and OEMA Deputy Director Russ Decker welcome our PIO/SM class today at the state EOC.

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After lunch, OEMA Public Information Officer (PIO) Jay Carey brief our attending PIOs here in the state Emergency Operations Center (EOC).

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Working the PIO magic!

@rusnivek

Teaching at the Hamilton County EOC aka ROC #Cinci

I had a GREAT time at the Hamilton County Emergency Operations Center aka the ROC.

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Much mahalos to Barry and his crews for the hospitality.

Looking forward to returning in about a month to debut a new FEMA project.

@rusnivek

Safety-PIO-SM 15-002: Tornado or ICBM launch? #Instagram

15-002: Tornado or ICBM launch?
Agency: ReadyOC Topic(s):         Picture and hashtag use
Date: 02-13-15 Platform:        Instagram

Pictures are such an important part of every social media post. Instagram is mainly based on pictures and hashtags to engage all users. This was evident when Orange County’s Emergency Preparedness team posted this on their Instagram feed.

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To the untrained eye, it does seem like a severe microstorm/cloud/tornado. However, the picture shows a launch of a rocket pulled from google images or desktop computer wallpaper. Furthermore, this post could also be misconstrewed as a missile/ICBM launch or an attack on US soil.

Finding original content is tough, but professionals take the time to discern the little details in the pictures to showcase the safety theme and share actionable information. It is our duty to correctly inform the public on dangers that we encounter. We also must strive to provide actionable information with our engagement digital strategies.

If ReadyOC used the correct picture of a tornado, adding safety tips to the post (like those featured below) could have enhanced their theme.

“Monitor weather reports provided by your local media. #NWS #NOAA #Tornado #Prepared2015”

or

“If there is a power outage, have extra batteries for a battery-operated radio and your cell phone including your cell phone charger #Tornado #Prepared2015”

or

“Consider buying a NOAA Weather Radio/All Hazards receiver, which receives broadcast alerts directly from the National Weather Service #NWS #Tornado #Prepared2015”

Right now, the hashtag #photography is unnecessary because it doesn’t relate to the post. Remember social media, especially Instagram, is a visual medium. Your reader’s Instagram feed space is at a premium.

By laying it out this way:

  1. The correct picture will draw readers into the picture and (possibly) click the link in the profile.
  2. You don’t cause panic by showcasing a missile launch and calling it an #emergency.
  3. You incorporate a preparedness action phrase to your audience for #tornado safety on Instagram
  4. You use Instagram’s prime digital real estate to share good hashtags to find great information.

Time is valuable, so gram good stuff.

@rusnivek

To download the one-pager, click on the link here: Safety-PIO-SM-15-002-TornadoOrICBMLaunch

 

Definitely an all-hazards approach to events in NOLA

Good to see so much emphasis put on event planning and pre-staged apparatus for events ongoing in NOLA.

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Just the sheer number of agencies involved is a clear sign that emergency agencies here truly believe in the all-hazards mantra.

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Well done to all visible and unmarked agencies involved in providing public safety.

@rusnivek