2018 St. Patrick’s Day Road Closures/No Parking Zones (Map/Photo)
Keep it safe peeps!
It’s dangerous working with propeller aircraft use #NatlPrep
No joke-do not walk into the props!
Safety is always the first priority when doing air operations of any kind.
The general public should take the time to watch the news and find out the areas that have active air operations. Stay clear of those areas.
Also probably a good time to remind you about these things.
Don’t wait. Communicate. Make your emergency plan today.
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14-003: Write for Different Platforms |
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Agency: Rocky Mountain Area IMT |
Topic(s): Social Media Platform Specific Messaging |
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Date: Summer 2014 |
Platform(s): Press Release vs Twitter |
Despite the message being essentially the same, every communications platform is different.
Speed is important, but correctly addressing your audience is critical in the world of public information.
On July 1, 2014, this tweet was posted on the Rocky Mountain Area Incident Management Team’s feed during the Eightmile Fire while deployed in Canon City, Colorado.
“FOR IMMEDIATE RELEASE” In all caps? All caps use on social media portrays yelling. Professionals should portray calm/control.
Twitter’s social media platform premise is a fast microblog service focusing on immediate information. This templated press release lingo (FOR IMMEDIATE RELEASE) is not necessary. Every tweet is automatically time/date stamped including matching the recipients’ time zone. Do not waste your valuable 140 characters.
To me, this was a cut-and-paste action, or even worse yet, they just linked the agency’s Facebook and Twitter accounts together. No time was spent in addressing the various platforms used to push this valuable information. Remember, PIO actions on each platform in social media are not generic, they are specific. We talk about safety to kids differently than we inform adults on safety right? Likewise, we should address our audiences on social media accordingly to the platform they use.
A more effective tweet could have read:
“Updated information & stats on the #Eightmile Fire ongoing in Colorado can be found here fb.me/6KArLmgFr ”
By phrasing it this way:
Know the differences in mainstream social media platforms because what will work on one old platform (press release) will NOT work on newer platforms (Facebook, Twitter, Instagram, etc…) Know social media and use their amenities to your advantage.
Time is valuable, so post good stuff.
***To download this as a single-page printable format, click this: WriteForDifferentPlatforms-Safety-PIO-SM-14-003
Tsunami warning? Are you on Kauai?
Check if you are in an evacuation zone here (FREE):
Before a Tsunami
During a Tsunami
After a Tsunami
For more information, check out www.ready.gov
@rusnivek
Tsunami warning? Are you on Hawaii? Big Island? Hilo? Kona?
Check if you are in an evacuation zone here (FREE):
Before a Tsunami
During a Tsunami
After a Tsunami
For more information, check out www.ready.gov
@rusnivek
Tsunami warning? Are you on Maui?
Check if you are in an evacuation zone here (FREE):
Before a Tsunami
During a Tsunami
After a Tsunami
For more information, check out www.ready.gov
@rusnivek
Tsunami warning? Are you on Oahu? Honolulu?
Check if you are in an evacuation zone here (FREE):
Before a Tsunami
During a Tsunami
After a Tsunami
For more information, check out www.ready.gov
@rusnivek
Possible deployment: Philippines
City: Guiuan, Eastern Samar
Flight Plan: CLE – JFK – Manila – Guiuan (Manila to Guiuan via C-130)
Duration: 10-days
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Report from Rep in Philippines (Boots on the ground)
“…worse that Haiti”
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Landing Zone (LZ) not confirmed secured.
Escort from LZ to Base of Operations (BOO) not confirmed.
Status of BOO unconfirmed.
No Situational Report (SitRep) provided by military AFP in last 2 hours on status.
More details as the team continues to assess situation.
@rusnivek