640 Insta -> 1080 Insta #Instagram

Instagram just announced that it will go from 640×640 picture posts now to 1080 x 1080 picture posts.

This is most likely attributed to mobile hardware improvements since 2010 and camera phones now take excellent pictures. So to meet the new uploads and higher quality standards, Instagram changed their programming to allow users to include more.

So what does all that gobbledygook actually mean for the Instagrammer?

Before you could only post this type of image with marginal clarity (640 resolution).

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Now, you can post this with better quality and better clarity (1080 resolution).

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Bigger picture at a standard 1080 resolution, better clarity, and a much better story platform for your audience.

Picture border? Still square.

Time is short, so Gram good stuff.

@rusnivek

Safety-PIO-SM-14-010-Appropriate-for-Social-Media ?

14-010: Appropriate for Social Media?
Agency: The back of the ambulance Topic(s):         Posting on SM
Date: Fall 2014 Platform:        Instagram

At times, social media is very emotional and many users like to share intimate moments with all their followers. The reality of social media is great…except when it is done inappropriately. That’s just what Instagram user rnashleeyyy_xx did in the back of an ambulance.

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“Love is in the air…” are great lyrics, however, I don’t believe this type of behavior is appropriate for an ambulance. This isn’t a hotel…real patient care occurs in the back of the ambulance! This is a professional environment. Keep it that way.

 

Also, I am fairly sure Zeus didn’t write that in his SOGs. No matter the justification, people will immediately judge and in the court of public opinion, these actions are not considered professional. And no, the caption/description will not deter or change focus as the visual image hits the news.

 

So basically, stop making out in the back of the ambulance.

 

The amount of stuff that happens back here is enough to scare an entire country. Infection control alone should be enough of a deterrent. Think about it.

 

Any agency on social media should have a social media strategy and a plan that includes guidelines on how employees should use social media and who they interact with. The plan can outline how members should conduct activities on social media as well as identify dangers on how, if used inappropriately, will reflect poorly upon the agency. No matter your threshold of acceptance or approval, monitor your employees use of social media. They are a direct reflection on your agency, your brand, and you.

 

General social media tips to keep in mind:

  1. Know what your employees are posting on social media platforms.
  2. Your employees are a direct representation of your brand/image on social media.
  3. The disclaimer “My views expressed here do not reflect my employer’s views” will NOT hold up in court.
  4. Regularly search for your agency’s name to monitor the online discussion(s).
  5. You work hard to build your brand on social media…Keep it that way.

 

Time is valuable, so tweet good stuff.

@rusnivek

***To download this as a single-page printable format, click this file:

Safety-PIO-SM-14-010-Appropriate-for-Social-Media-a

 

Soooo, I’ll be in Washington DC next week…

A quick update on next week’s trip to Washington DC aka my official invite to the White House…
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I have been invited by The Federal Emergency Management Agency (FEMA), the Office of Science and Technology Policy (OSTP), and The National Security Council (NSC) to attend the White House Innovation for Disaster Response and Recovery Initiative on Tuesday July 29, 2014. Workshops in the morning and the event in the afternoon (Social Media, User-Centered Designs, and Predictive Analytics).
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Additionally, I’ll be taking in a few other meetings with response and preparedness agencies including DoD, DHS, and FEMA. Alphabet soup gang huh?
Am I nervous? Yep. I’m just hoping I don’t throw up on important people.
I’m totes excited.
Suit up!

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Event: White House Innovation for Disaster Response and Recovery Initiative on Tuesday July 29, 2014
This event will bring together technologists, entrepreneurs, and members of the disaster response community to showcase tools that will make a tangible impact in the lives of survivors of large-scale emergencies. The White House Innovation for Disaster Response and Recovery Initiative was first launched by the Administration in the wake of Hurricane Sandy to find the most effective ways technology can empower survivors, first responders, and local, state, tribal, territorial, and Federal government with critical information and resources.
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