Tag Archives: simple

National disaster or major significant event? Turn off your scheduled posts and tweets!

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Quick social media note: During a national crisis/event, turn off your scheduled posts/tweets.

Last night, I watched as numerous agencies continue (or forget) to stop their auto scheduling programs last night. C’mon, I talk about that in class! If you don’t turn off your auto posts/tweets, your constituents and consumers will perceive you as being insensitive to the current events.

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After the horrific shooting at the Aurora, Colorado Theatres on 07-19-14, NRA social media team autoposted this tweet via HootSuite on 07-20-14. Tweet was viewed as inappropriate as shootings/gun violence/tragedy was the major discussion of the day. Tweet was perceived as inappropriate and insensitive.

After all, social media is about being social and talking about #trending topics right? (Think of it as a digital water cooler)

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After the Boston Bombing incident, many brands and organizations expressed thoughts and prayers for those involved in this egregious tragedy. Public perception? Simple and thoughtful.

Now I know what you are saying – “But national events don’t play any part in our daily operations.” WRONG!, your image is based on perception and being mindful or relevant to a national event will help your readers embrace your greater good.

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Now what is considered a national event? Well, that is for your organization to decide. My opinion? I would err on the side of conservative judgment.

@rusnivek

Your image on social by monitoring your name Safety-PIO-SM-14-007

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14-007: Your image on social by monitoring your name
Agency: Lakewood Fire Topic(s):         Monitoring your name/branding
Date: Fall 2014 Platform:        Twitter

Monitoring your namesake has been debated for years. But with decreased staffing and less time to do more with less, many agencies are bypassing this critical piece of community relations and image/branding. A good example is when a citizen commented on Lakewood Fire’s SUV parking.

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Everyone has a camera these days. We use them not only to capture memories and precious moments, but also for documentation and shaming. I believe Todd was going for the public safety shaming factor here. I am unsure on the previous relationship between Todd and Lakewood, but there was never a response on Twitter back to Todd. Truth be told, these days, unanswered public questions are sometimes perceived as a government agency cover-ups/issues. Similar to the “No comment” – a non-response might even be worse.

How do you monitor your agency’s name or any derivatives? Try these free services: Google Alerts, search columns in TweetDeck or Hootsuite, or frequent basic vanity searches on any search engine or social media platforms.

While Todd’s use of hashtags is fairly standard social media malarkey, a swift response with a timely and direct reply to Todd’s tweet would help stop the perception that LFD is breaking the law or even setting a bad example. Remember, social media is about digital interaction.

The response could also be a teaching point so share with your audience some insight into your normal operations with a simple message on Fire Prevention activities – like hydrant testing. And using the hashtag #FirePrevention pulls up thousands of tweets about educating the public specifically in fire safety.

An effective @reply response to Todd’s tweet could have read:

@stwrs1974 During an emergency, it’s tough to find safe parking. FYI-we also check/flush hydrants twice a year too #FirePrevention 

By phrasing it this way:

  1. You immediately address the issue directly with the citizen citing the issue.
  2. You provide insight into scene safety during an emergency.
  3. You call attention to your normal operations (in this case-hydrant flushing).
  4. You use the hashtag #FirePrevention to call attention to…well…Fire Prevention.
  5. You show the general public you care about your image and want to get the story right.

Time is valuable, so tweet good stuff.

@rusnivek

***To download this as a single-page printable format, click this file:

YourImageOnSocialByMonitoringYourName-Safety-PIO-SM-14-007

 

Finding alternative solutions to charge your stuff…w/ a 9-volt battery #NatlPrep #Prepared2014

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TGI-Friday in this second week in 2014 National Preparedness Month.

“Be Disaster Aware, Take Action to Prepare”

What a week!

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Know How To plan for specific needs before a Disaster.

#12: Finding alternative solutions to charge your cell phone…like charging it with a simple 9-volt battery (video) #NatlPrep #Prepared2014

All you need is your phone, cig plug cable, 9-volt battery, and a simple key.

MacGyver your stuff up!

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By learning alternate ways to deal with power problems, you can easily have uninterrupted cell phone service and power while staying in close communications with your family.

So be creative peeps…and go and find a few 9-volt batteries and test this out.

@rusnivek