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About rusnivek

Emergency Services

PIO training on #AlohaFriday

Lots of training for a Friday…


…on this #AlohaFriday.


Yep, they started periscoping w/ my phone.


Dang it Morales!

At the second station, it was a bit more relaxed, but found out there are more Pinterest users at the station than you would ever believe.


Happy #AlohaFriday everyone.

@rusnivek

Lots of players in service for the 2016 NBA Champions – The Cleveland Cavaliers!

Big parade today for the 2016 Cleveland Cavaliers the NBA Champions!

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Early in the morning, the east side Rapid lines appeared to have 1,500 at the end terminals snaking across parking lots in Van Aken Blvd Plaza.

On the west side, people started walking in strange places around the airport. That’s not the best idea. And no, that’s not a sidewalk there.

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Abandoning your car at the cell phone lot isn’t a good idea.

Parking was full to the gills. People were very creative in parking and riding into downtown.

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Inside the terminal, lines resembled Disneyland style waits. Line was snaked down into the entrance of Rapid entry…

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…then lines continued through baggage claim and out past the rental car pickup line. Likely a solid 1,600 waiting to get on the Rapid there.

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Good time to remind everyone “If you see something, say something” – DHS

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Deep inside the Emergency Operations Center (EOC), many people were working hard to keep everything organized and provide information to those teams deployed out in the field.

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Trust me, lots of teams were deployed out and ready for immediate action.

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I am especially Proud of Cleveland Police, Cleveland Fire, and Cleveland EMS who did their best with the estimated 1.3 million spectators who came into town to witness history and just “hang out”.

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To those 45 families who lost their children during this event, public safety forces worked well together to shelter your kids and protect them from dangers.

Congrats to the Cleveland Cavaliers in their 2016 NBA Championship.

Hope to do it again next year.

@rusnivek

 

Second day of the 2016 ASFPM Conference

Bright and early, we kicked off the second day of the 2016 ASFPM Conference here!

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On scene and snazzy!

Class looks ready – because there is FREE coffee provided!!!!!

Everyone calm down!

Everyone calm down!

Of course, I’m already – thumbs up for social media!

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#BringIt

Also having a solid co-instructor is +1!

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And what social media class doesn’t include a few redic and hilarious Snaps?!?!?!?

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Snapping…cause all the cool kids are doing it.

Tearing up the internets (heh) and leaving no cookies behind! (<—geek jokes)

My team?

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#NDPTC in the hizzouse!

Reporting live from Michigan…

@rusnivek

 

How Emily Austen got fired in ~25 min bec of FacebookLive #SMEM #PIO Safety-PIO-SM-16-003

Fox Sports reporter Emily Austen made the news…yes, she was the news this week when she FUBARed her career on FacebookLive. (If it helps, fast forward to 25:33)

Wait, did Emily just say “Like, I didn’t even know Mexicians were that smart.”

WTF!?!?!?!?

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Fox Network immediately fired her because of her comments on FacebookLive. Let that sink in for a moment. Fox Network fired her for all the inappropriate comments in this unaffiliated FacebookLive broadcast.

Yeppers-you can get fired for stuff you do on social media.

To be fair to her, Austen did post a statement about it here.

But, to add more fuel to this fire, here’s a story about it from Complex News.

Again, I repeat:

  • You can lose your job over a picture.
  • You can lose your job over a 140-characters (tweet).
  • And yes, you can lose your main job on a couch during a live broadcast.

All thanks to social media.

For more case studies on others who lost their jobs because of social media, check out this link.

In this case, what would have helped?

  1. Not saying dumb things.
  2. A behind the scenes PIO to help coordinate conversation.
  3. Sticking to the “script” of the interview/session.
  4. Professionally maintaining topic relevance and choice of words.
  5. Sticking to communications strategy and abiding by identified corporate Policy/Procedures and SOPs/SOGs.

Or just straight up – don’t say inappropriate things.

Now phleeeze – go out there and use your social media live broadcasting powers for good!

@rusnivek

 

Joint SM and Intel SOG reviews for a large upcoming event

Reviewing my SOGs and social media assignments for the all-hazards social media specialists / intel positions in the JIC for an upcoming large scale national event.


An important part of any Joint Information Center (JIC): Now discussing the best non-verbal urgent alert hand signals for all staff deployed to the JIC.


Clearly, Mama PIO wins this round.


PIOs serving our community as well as our nation and of course planning for all kinds of “stuff”.

Great plans with solid PIO peeps makes all the difference.

Trust me on this one.

@rusnivek