About rusnivek

Emergency Services

Appropriate Protocol for Cabinet meetings

Posted on June 18, 2016 by rusnivek

Government learning today on protocol.

Presidential Cabinet have assigned seating. Like the Secretary of State always sits to the right of POTUS.

Neeto stuff.

@rusnivek

How Emily Austen got fired in ~25 min bec of FacebookLive #SMEM #PIO Safety-PIO-SM-16-003

Posted on June 17, 2016 by rusnivek

Fox Sports reporter Emily Austen made the news…yes, she was the news this week when she FUBARed her career on FacebookLive. (If it helps, fast forward to 25:33)

Wait, did Emily just say “Like, I didn’t even know Mexicians were that smart.”

WTF!?!?!?!?

SMDH

Fox Network immediately fired her because of her comments on FacebookLive. Let that sink in for a moment. Fox Network fired her for all the inappropriate comments in this unaffiliated FacebookLive broadcast.

Yeppers-you can get fired for stuff you do on social media.

To be fair to her, Austen did post a statement about it here.

But, to add more fuel to this fire, here’s a story about it from Complex News.

Again, I repeat:

You can lose your job over a picture.
You can lose your job over a 140-characters (tweet).
And yes, you can lose your main job on a couch during a live broadcast.

All thanks to social media.

For more case studies on others who lost their jobs because of social media, check out this link.

In this case, what would have helped?

Not saying dumb things.
A behind the scenes PIO to help coordinate conversation.
Sticking to the “script” of the interview/session.
Professionally maintaining topic relevance and choice of words.
Sticking to communications strategy and abiding by identified corporate Policy/Procedures and SOPs/SOGs.

Or just straight up – don’t say inappropriate things.

Now phleeeze – go out there and use your social media live broadcasting powers for good!

@rusnivek

Joint SM and Intel SOG reviews for a large upcoming event

Posted on June 16, 2016 by rusnivek

Reviewing my SOGs and social media assignments for the all-hazards social media specialists / intel positions in the JIC for an upcoming large scale national event.

An important part of any Joint Information Center (JIC): Now discussing the best non-verbal urgent alert hand signals for all staff deployed to the JIC.

Clearly, Mama PIO wins this round.

PIOs serving our community as well as our nation and of course planning for all kinds of “stuff”.

Great plans with solid PIO peeps makes all the difference.

Trust me on this one.

@rusnivek

Last keynote speaker aka the closer at #CPESymposia

Posted on June 15, 2016 by rusnivek

Packed house at yesterday’s #CPESymposia

Heck even the local media was reporting onscene.

Lots of discussion on coordinated prioritization and skilled nursing facility evacuation.

Full house, 3 screens, and lots of room for presentation shenanagins.

I also realized that I make some funny faces when I present (maybe my O-face).

How good are my social media skillz? Well, I regularly tweet during the presentation…

…and also while on stage too…

…and I will likely take pictures with a bunch of participants in the audience too.

Reporting live and taking pictures from the front of the class…
#awesome

@rusnivek

Yep, I’m the closer keynote speaker today

Posted on June 14, 2016 by rusnivek

My view as the last keynote speaker on PIO and Crisis Communications today.

Making the audience stretch out a bit.

#CPESymposia presentation in 3…2…1…

@rusnivek

Celebrate Flag Day! #Dubsmash

Posted on June 14, 2016 by rusnivek

Celebrate Flag Day!

Today is Flag Day! On May 30, 1916, President Woodrow Wilson issued a presidential proclamation establishing a national Flag Day on June 14. Many Americans celebrate Flag Day by displaying the Red, White and Blue in front of homes and businesses. The day commemorates the adoption of the Stars and Stripes as the official flag of the United States.

#Merica #Murica

@rusnivek

@OrlandoPolice: Kevlar helmet saved his life

Posted on June 13, 2016 by rusnivek

“@OrlandoPolice: Pulse shooting: In hail of gunfire in which suspect was killed, OPD officer was hit. Kevlar helmet saved his life.”

@OrlandoPolice Pulse shooting: In hail of gunfire in which suspect was killed, OPD officer was hit. Kevlar helmet saved his life.

First responders must be properly kitted out with the right equipment to do the job they are assigned to do.

Always wear your stuff. Always.

@rusnivek

Thoughts and prayers for all involved this morning in Orlando

Posted on June 12, 2016 by rusnivek

My heart breaks for all of the victims, families, and first responders involved in last nights horrific incident in Orlando.

I did a few classes for Oceola County Emergency Management and the City of Orlando on Public Information Officer / Social Media training.

We all train for the unthinkable and it is a sad day to see such tragedy occur here in the US.

As Americans, we stand together to support all those affected by the horrific and senseless act.
@rusnivek

An All-Hazards 2016 Parade on the Circle

Posted on June 11, 2016 by rusnivek

Glad to see so many emergency teams forward deployed to support events.

Working together with so many all-hazards providers will provide a consistent coordinated response and improve situational awareness / common operating picture (SA/COP) for all those involved.