Author Archives: rusnivek

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About rusnivek

Emergency Services

Gifs for preparedness #SafetyFacts #NatlPrep 

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Awwww yeah! Using gifs for preparedness?


Yaaaasssssssss! #winning

But then this happened:

Holey moley! It’s a good day when FEMA’s @ReadyGov RTs me and @PrepareAthon loves my gifs. #swoon

hom

Now use your new social media powers for good.

Reporting live from the EOC…

@rusnivek

Please turn your EAS Alerts on.

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Everyone notices the Facebook safety check-in message for Gulshan-I-Iqbal Park in Lahore Pakistan….

  
But somehow I still can’t get people to turn on their own free EAS Alerts.

  
What. The. Hell. 

This disregard for safety should not be tolerated esp with public safety. 

People, EAS Alerts have the potential to save your life! 

The Emergency Alert System (EAS) is a national public warning system that requires broadcasters, cable television systems, wireless cable systems, satellite digital audio radio service (SDARS) providers, and direct broadcast satellite (DBS) providers to provide the communications capability to the President to address the American public during a national emergency. The system also may be used by state and local authorities to deliver important emergency information, such as AMBER alerts and weather information targeted to specific areas.

The FCC, in conjunction with Federal Emergency Management Agency (FEMA) and the National Oceanic and Atmospheric Administration’s National Weather Service (NWS), implements the EAS at the federal level. The President has sole responsibility for determining when the EAS will be activated at the national level, and has delegated this authority to the director of FEMA. FEMA is responsible for implementation of the national-level activation of the EAS, tests, and exercises. The NWS develops emergency weather information to alert the public about imminent dangerous weather conditions.

Please turn your EAS Alerts on. Please.

@rusnivek

Snapping preparedness messaging aka SnapSleet-Safety-PIO-SM-16-001

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Using SnapChat for preparedness isn’t as easy as one would think.
So here is yesterday’s snap in sleet.

Few items that I have to ponder for next time:

1. Portrait vs landscape. Since MOST of our recipients will be viewing this on a mobile platform (vertical), we should shoot the videos in portrait mode. That makes “selfie” solo production a bit more difficult. Hint: You might want to stop making fun of that selfie-stick now and get one.

2. Outside conditions (esp in our line of work) necessitates an external lav mic. I have one and I totally forgot to use it.

3. Framing needs to be assessed because the shot needs to include room for text.

4. Remembering which side is up during landscape video shooting is important. (I purposely did it so I can see if viewers rewatched the video to get the full effect). But SnapChat’s analytics don’t show amounts on segments – it only shows who has initially watched.

5. My shot list should have included various parts of the vehicle. Similar to a news package, varied backgrounds would likely keep audiences more engaged and keep their interest.

6. Filming in sleet isn’t fun. 

7. Clean your lens. A lot.

8. Turn off your engine. Ambient noise will affect your sound (esp being so close). 

9. I should have used some sort of emoticons to appeal more to a younger demographic/audience.

10. Saving the snap to YouTube (in its entirety) so that it can be used for other preparedness efforts (including separated sections).

I know the 10 items are detailed and nerdy, but as PIO or PAO or Communications Pros, I feel we should regularly share our lessons learned with others so we can all improve our tactics and deliveries.

Have a safe weekend peeps.

@rusnivek