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About rusnivek

Emergency Services

Hi Unique you dropped your phone #PIO #SocialMedia

Law enforcement has been in some tough situations. Most recently, social media has been credited with engaging the public.

In fact, some agencies have used social media to engage suspects who may leave items behind on a scene of a crime. Oooooo, evidence!

But this is not one of those cases.

On 07-04-18, this image was initially shared on Facebook then across various social media platforms.

The image with caption inferring that local law enforcement agency was pursuing the suspect and that the suspect dropped his/her cell phone while eluding law enforcement. Then, in order to reach out to the suspect and friends of the suspect, local law enforcement uses the suspect’s social media account to reach out and taunt.

While funny for public safety, we as trusting public safety pros need to take time to dispel rumors and verify facts. PIOs should be at the front line of this issue.

And yes, this post was actually fake. What the whut?

Here’s Chicago Police PIO Anthony Guglielmi’s response to this post gone viral.

Sooooooo, to recap:

  • The initial Facebook post was not associated to incident.
  • Image was borrowed from unrelated event.
  • LEOs were not involved in pursuit of suspect.
  • Law enforcement agencies are usually professional.
  • PIO was on it and addressed concern once information was vetted w/ 7th District.
  • Squashed viral post with real information. #truth

Well done CPD PIO!

Again, as PIOs we are the shepherds of our agency when it comes to reporting the facts and dispelling the rumors.

We as PIOs must remain vigilant and dispel rumors as soon as they appear. This is your job. The agency’s reputation is on the line so ensure the longevity and be cognizant of your agency’s image 24/7.

@rusnivek

Easy video tip for field PIOs -and yes, it is definitely free #P26

Hello Friday!!!!

As part of the ongoing P26 push…I thought this quick video might help out a few peeps.

Mainly designed for PIOs, PAOs, and External Affairs Officers….I think anyone could utilize these easy tips.

Reporting live from the 24-7 SEOC…

@rusnivek

 

To my fellow Americans….Happy 4th of July! #2018

To my fellow Americans….Happy 4th of July!!!

Cleveland, Ohio - 4th of July!

Cleveland, Ohio – 4th of July!

Here’s a few easy preparedness tips from the team at FEMA.

  • Leave the fireworks to the pros.
  • Keep children & pets at least 3 ft from grills & campfires.
  • Drink plenty of water – even if you don’t feel thirsty.
  • Check in on friends, family, & neighbors who don’t air conditioning.

And for those who are stuck inside/have to work, here’s a few fun option for you.

Maybe NYC is better?

No? How about Chicago?

Well, whatever you do, just keep it real safe everyone.

Happiest birthday to the greatest country in the world. #USA

America the beautiful.

@rusnivek

 

Run like hell?!?! #Fireworks

I’m no genius, but if your fireworks say this…

…then you likely could get hurt. So please PLEASE be careful this 4th of July holiday.

Also, fireworks are expensive. Leave it to the pros.

Here’s a quick news story with my friend Euclid Fire Capt Jay Northup on the dangers of fireworks who was injured a few months ago in NE Ohio. (click on the picture)

Fire Captain Jay Northup suffered a severe head injury, two ruptured eardrums, second-degree burns, and multiple bruises and cuts requiring 35 stitches after an accident involving fireworks. AMERICAN ACADEMY OF OPHTHALMOLOGY

Fire Captain Jay Northup suffered a severe head injury, two ruptured eardrums, second-degree burns, and multiple bruises and cuts requiring 35 stitches after an accident involving fireworks. / AMERICAN ACADEMY OF OPHTHALMOLOGY

Again, I would highly recommend that you leave the fireworks to the pros.

@rusnivek

Keep everyone safe in #Cleveland

Summer is here…so friendly reminder: Keep everyone safe.

And for those following along on the breaking news story today, pay close attention to this line: “A final meeting happened yesterday morning where the undercover agent and Pitts had a lengthy conversation — Pitts indicated his desire to participate in a terrorist attack on July, and his desire to kill military members and others.”

Be vigilant peeps.

Just to reiterate: FBI has the lead on all domestic terrorism issues.

@rusnivek

July 2018

July is going to be busy as we launch into 3Q 2018!

First week: full of assessments, paperwork, skills verification, and maybe a big press conference.

Second week: Another fun ICS-300 class. This time, lots to discuss in the TTX.

Third week: county functional exercises and a last minute debris management course.

Fourth week: full scale county exercises at the Emergency Operations Center.

Likely some big news as we add on to the team.

Stay safe everyone!

@rusnivek

 

Excessive heat warning = a great day for a round of golf?

Pop quiz hot shot!

When there is an official excessive heat warning issued for the area and countless events are canceled in your jurisdiction – do you double check your scheduled unmonitored promoted snarky social media posts to ensure it parallels official safety warnings and safe guidelines for life sustainment?

Yeah, not the best decision because it was dangerously hot here today.

Make sure your peeps are safe, cool, and hydrated.

Stay cool folks-it’s gonna be a hot one.

@rusnivek

Teaching moment for PIOs to news media

Let’s discuss this…because this news station/reporter could have made better decisions.

 

Soooooooo let’s use this as a good teaching moment. We Public Affairs pros are out there every day with the news media. Let’s revisit a few media relationships.

Perhaps in this situation, the news media was a askew on the important items and failed to think about the victim. I wish they would have considered the victim’s position. And if you heard the reporter say, “for the record” – the news story is NOT the record.

And yes, we as PIOs understand the mantra of following orders….TRUST ME we do. But taking the time to call, text, DM, etc….might be a good check between the PIO and media partners.

PIOs should reinforce to media that aside from going out to the scene, calling the PIO or the PAO might be a good option first. Most PIOs will tell you honestly if it’s a decent story or not. So establish trusted relationships before an emergency or disaster.

To my fellow PIOs – revisit your media relationships again. Wish them a happy summer and tell them to “be safe and do the right thing” – for realz.

Remember, the news media is our partner in proliferating information out during an emergency so as professionals, we should all work more closely together and use this as a PIO/media relations teaching moment.

Kudos to Newburgh Heights Police Department (located in NE Ohio).

IMHO: Yikes.

@rusnviek