Good to have Ohio Emergency Management Agency (OEMA) Assistant Director Sima Merick and OEMA Deputy Director Russ Decker welcome our PIO/SM class today at the state EOC.
After lunch, OEMA Public Information Officer (PIO) Jay Carey brief our attending PIOs here in the state Emergency Operations Center (EOC).
Working the PIO magic!
| 15-002: Tornado or ICBM launch? | |
| Agency: ReadyOC | Topic(s): Picture and hashtag use |
| Date: 02-13-15 | Platform: Instagram |
Pictures are such an important part of every social media post. Instagram is mainly based on pictures and hashtags to engage all users. This was evident when Orange County’s Emergency Preparedness team posted this on their Instagram feed.
To the untrained eye, it does seem like a severe microstorm/cloud/tornado. However, the picture shows a launch of a rocket pulled from google images or desktop computer wallpaper. Furthermore, this post could also be misconstrewed as a missile/ICBM launch or an attack on US soil.
Finding original content is tough, but professionals take the time to discern the little details in the pictures to showcase the safety theme and share actionable information. It is our duty to correctly inform the public on dangers that we encounter. We also must strive to provide actionable information with our engagement digital strategies.
If ReadyOC used the correct picture of a tornado, adding safety tips to the post (like those featured below) could have enhanced their theme.
“Monitor weather reports provided by your local media. #NWS #NOAA #Tornado #Prepared2015”
or
“If there is a power outage, have extra batteries for a battery-operated radio and your cell phone including your cell phone charger #Tornado #Prepared2015”
or
“Consider buying a NOAA Weather Radio/All Hazards receiver, which receives broadcast alerts directly from the National Weather Service #NWS #Tornado #Prepared2015”
Right now, the hashtag #photography is unnecessary because it doesn’t relate to the post. Remember social media, especially Instagram, is a visual medium. Your reader’s Instagram feed space is at a premium.
By laying it out this way:
Time is valuable, so gram good stuff.
To download the one-pager, click on the link here: Safety-PIO-SM-15-002-TornadoOrICBMLaunch
Heed to all emergency vehicles – Pull right for lights! #firefighter #Paramedic #EMS #EMT #safety
I had a great time teaching at the Pennsylvania Emergency Management Agency (PEMA) 2014 Emergency Management Conference.
Learned a TON of stuff and terminology too.
Special thanks to PEMA Director Glenn Cannon, Chief Deputy Director Robert Full, Director Norm Auvil, Acting STO Stephen Michelone Jr, EM Spec Graham Hess, and all the Area Directors for the hospitality.
Also glad to finally meet the FEMA Region III Training and Exercise Team.
It is outstanding to see such solid partnerships with Keystone Emergency Management Agency (KEMA) and the Pennsylvania Emergency Management Agency (PEMA) esp when it comes to the organization of such a large event.
Mahalos!
Did someone say “social media magic”? Heck yeah…and it’s right here in Ashtabula: the use of social media during disasters!
Making sure we cover the entire state, we hit Columbus yesterday and today, we are setup in the farthest NE corner of Ohio, Ashtabula County.
We are fortunate to have State of Ohio Emergency Management Agency (OEMA) PIO Tamara McBride (from Columbus) peek into the class and say hi to everyone.
Leveraging our current technologies during non-emergency times will help concrete our actions and increase our communications during disasters.
Looking forward to seeing some great progress and interaction in social media.
Additionally, it’s so nice to see old friends and colleagues from my past. Truly outstanding.
No matter wearing my flight helmet, my hospital shirt, my fire helmet, whatever….I’m just glad to see great friends again.
Beautiful afternoon at Ohio Emergency Management Agency – now heading downstairs into the State Emergency Operations Center.
It would be worth mentioning that the EOC has no windows to look outside.
Great first day in our flood course here at Ohio EMA in Columbus.
I am fortunate that the participants in this class have outstanding stories from previous declarations and experiences from local, state, and regional responses during emergency flooding.
Some have shared their 500 year flooding stories from just the past 7 years (and clearly, it’s time to revisit the categorization and re-term these floods).
Here, FEMA staff, Ohio EMA staff, Ohio National Guard, and local Fire/Rescue services collectively discuss creative options to better serve numerous vulnerable population communities during an emergency evacuation during flooding.
IMHO, I really enjoy seeing this type of All-Hazardy professionals at the table.
Collaborating early can only strengthen joint response during any disaster.
Hold the phone…literally!
With the weekend upon us, this should serve as your Friday public safety message to start the weekend.
#smem #socialmedia #safety #ems #emt #paramedic #ema #emergency #management #fire #firefighter #police #law #dept #rescue
Breaking down the social media mojo this morning in Miami County, Ohio in FEMA Region-V baby!
Lots of great questions so far…
…also a few questions about my T-Rex arms too.
After class, I’m looking forward to my detail at Tipp City Fire today.
Seriously, a pretty perfect morning here at the Emergency Operations Center.
Oh, and they have a gigantic sinkhole here which sounds pretty bad. EMA Director Keck will be briefing us this AM.
Sounds like the news has already caught wind of it and OEMA has briefed on the situation this AM.
@rusnivek
Where is @rusnivek? 