Children’s book on Hurricane Watch

Since it’s quiet in the office today, I’ve been assessing a few new kid preparedness and teaching tools.


Do you think Melissa has one on “Hurricane Warning” too?

Teach your kids about being safe and heeding all warnings from your local National Weather Service (NWS) office, Emergency Management officials, and public safety professionals.

@rusnivek

Always learning from DHS/FEMA Leadership #NatlPrep #PrepareAthon

Another way to increase your preparedness level is to attend various classes with DHS/FEMA leadership.

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DHS/FEMA ICPD Director Helen Lowman

Many of them are passionate about preparedness training and can provide some insight to strategic goals and national initiatives. From emergency preparedness kits to supporting the Weather Ready Nation, many have been outspoken champions in the realm of #NatlPrep #Response and #SMEM – whohoo!

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Past FEMA Deputy Administrator Richard Serino

Keep learning. Never stop. Sponge it all from Ready.gov

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“Don’t Wait. Communicate. Make Your Emergency Plan Today.”

@rusnivek

JIS – JIC planning class for Tribal State and local PIOs

A fine day to teach the Ohio Emergency Management Agency’s JIS / JIC Planning for Tribal, State, and Local PIOs (G-291) course in Medina County!

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A classic start with The Who.

One of the big points emphasized in this class is the differences between a Joint Information Center (JIC) and a Joint Information System (JIS). Both have merits in daily operations and each have strengths and weaknesses in disaster operations.

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Sometimes PIOs don’t understand that a JIC or JIS activation is just like a normal activation. If you can’t figure out the differences between the two, take the class from those who have actually worked a JIC or a JIS.

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On Tuesday/Wednesday in the Basic Public Information Officers’ Course (G-290), we talked about training and readiness efforts for any PIO. Go Kits were a hot button topic as everyone’s PIO kit would most likely be different. Resource manuals are great to have, but difficult to keep updated. Just maintaining a PIO contact list is a tedious task.

Much discussion about food in the kit. This was obviously NOT a good example of what you should be eating during an JIC activation.

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Prob not the best lunch.

Healthy body = Healthy mind. Period.

As the day progressed, we facilitated several in-depth discussions on teamwork, joint efforts in responses as well as some pre-scripted messages that can be used by everyone. Planning now will reduce the amount of white hair during an incident.

Establish relationships now with local health departments, local and regional hospitals, local Hazardous Materials (HAZMAT) Teams, Special Technical Rescue Teams. Easily rely on your state staff and resources to support your actions. A great wealth of information is available to bring to the table. Just establish that connection before that awkward 0300 hit.

Additionally, tapping into local resources from other Federal Agencies like the Federal Bureau of Investigations (FBI), Bureau of Alcohol Tobacco, Firearms, and Explosives(ATF), National Weather Service (NWS), Environmental Protection Agency (EPA)Immigration and Customs Enforcement (ICE), Customs Border Patrol (CBP), National Transportation Safety Board (NTSB), Federal Aviation Administration (FAA), etc…so many options to establish relationships!

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“Building relationships now can only increase our response effectiveness during a disaster.” – K. Sur

Looking outside government agencies, public and private partnerships can support our safety and response initiatives – so we need to make a concerted effort to make those connections now. Build relationships before a disaster!

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Sur and Mo!

So how can you bring all these resources together? Consider these actions to explore in your jurisdiction:

  • Train. Train. Train.
  • Open discussions with various providers.
  • Invite your all-hazards partners to meetings.
  • Meet regularly. Maintain contact.
  • Take classes together.
  • Share resource lists and contacts.
  • Support each other during operations.
  • Review After Action Reviews / Improvement Plans (AARs/IPs) together.

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And if you were wondering, class participants did well on their post-tests.

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Psssst…the answer is “C” #not

We had a great time teaching this week. Much thanks to the Medina County Emergency Management Agency and EM Director Christine Fozio for their hospitality. Super fun time.

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So much ducking fun (duck face reference)

Special thanks to the Ohio Emergency Management Agency for sponsoring this all-hazards class for our partners in public safety.

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(L to R): PIO Instructor Kevin Sur, Medina County Emergency Management Director Christine Fozio, and PIO Instructor Monique Witherspoon.

If you are looking to attend OEMA’s free PIO courses:

  • Public Information Officers Awareness course (G-289)
  • Basic Public Information Officers’ course (G-290)
  • JIS / JIC Planning for Tribal, State, and Local PIOs course (G-291)

**coordinate through OEMA State Training Officer Susan Traylor.

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As always, I’m looking forward to the JIC / JIS activation calls. I am excited for these new PIOs to put their new acquired PIO skillz in place. And yes, I said skillz with a Z.

Time is short so do good stuff!

@rusnivek

Safety-PIO-SM 15-002: Tornado or ICBM launch? #Instagram

15-002: Tornado or ICBM launch?
Agency: ReadyOC Topic(s):         Picture and hashtag use
Date: 02-13-15 Platform:        Instagram

Pictures are such an important part of every social media post. Instagram is mainly based on pictures and hashtags to engage all users. This was evident when Orange County’s Emergency Preparedness team posted this on their Instagram feed.

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To the untrained eye, it does seem like a severe microstorm/cloud/tornado. However, the picture shows a launch of a rocket pulled from google images or desktop computer wallpaper. Furthermore, this post could also be misconstrewed as a missile/ICBM launch or an attack on US soil.

Finding original content is tough, but professionals take the time to discern the little details in the pictures to showcase the safety theme and share actionable information. It is our duty to correctly inform the public on dangers that we encounter. We also must strive to provide actionable information with our engagement digital strategies.

If ReadyOC used the correct picture of a tornado, adding safety tips to the post (like those featured below) could have enhanced their theme.

“Monitor weather reports provided by your local media. #NWS #NOAA #Tornado #Prepared2015”

or

“If there is a power outage, have extra batteries for a battery-operated radio and your cell phone including your cell phone charger #Tornado #Prepared2015”

or

“Consider buying a NOAA Weather Radio/All Hazards receiver, which receives broadcast alerts directly from the National Weather Service #NWS #Tornado #Prepared2015”

Right now, the hashtag #photography is unnecessary because it doesn’t relate to the post. Remember social media, especially Instagram, is a visual medium. Your reader’s Instagram feed space is at a premium.

By laying it out this way:

  1. The correct picture will draw readers into the picture and (possibly) click the link in the profile.
  2. You don’t cause panic by showcasing a missile launch and calling it an #emergency.
  3. You incorporate a preparedness action phrase to your audience for #tornado safety on Instagram
  4. You use Instagram’s prime digital real estate to share good hashtags to find great information.

Time is valuable, so gram good stuff.

@rusnivek

To download the one-pager, click on the link here: Safety-PIO-SM-15-002-TornadoOrICBMLaunch