Final day of instructing Ohio EMA’s Basic Public Information Officers Course

Final day of the Ohio Emergency Management Agency’s Basic Public Information Officer Course (G-290). Kaboom!

Before class started, we pumped a little Billy Joel through the ECC&C speakers.

CJ9Vo8mUkAAIEAf

We talked about what kind of information needs to be disseminated including categorizing messages by priority. Obviously, we discussed various social media platforms and a few publishing options to maximize visibility.

CJ-bUKTWEAA9tNl

Basically, it still comes down to maximizing our efforts during a disaster or emergency.

Working in groups, all participants formulated action items to implement at their agencies. Incidentally, this is truly the reason why so many ICS classes exercise in groups…is to help facilitate open dialogue. Building relationships is easier in an open classroom setting.

And yes, 0300 is NOT the time to be meeting fellow public safety professionals for the first time in the EOC.

As a group, we evaluated everyone’s TV PIO interview.

CJ-wTT-WEAAhI7G

Everyone shared constructive recommendations with the entire class. Everyone.

1

In fact, the private industry crew really enjoyed the training and wanted to work/train more closely with various public safety agencies (Hmmmm, I sense this could be the start of a public-private-partnerships-EEEK).

In the end, more group work and a secondary interview helped participants to become more comfortable in front of the camera.

Additionally, non-verbal actions including certain physical cues were shared to help PIOs take back control from an aggressive reporter and take control of the interview.

2

Remember, the important point to remember is….

3

Reporting live from FEMA Region-5, at the Medina County Emergency Coordination Center & Classroom…

SurPaperTowels

@rusnivek

Teaching Ohio EMA’s Basic Public Information Officers Course

First day of the Ohio Emergency Management Agency’s Public Information Officer Course (G-290). Whohoo!!!!

Welcome and intros today by OEMA NE Region Supervisor Bob Zehentbauer.

Bob Z kicking off today's Ohio EMA Basic PIO course.

Bob Z kicking off today’s Ohio EMA Basic PIO course.

(Bob-Mahalos for the kind words)

Special thanks to Medina County Emergency Management Agency and Director Christina Fozio for hosting this great all-hazards class.

Medina County EMA Director Christine Fozio with the best hospitality in the EOC!

Medina County EMA Director Christine Fozio with the best hospitality in the EOC!

This class, our participants hail from various disciplines including Fire, EMS, Law Enforcement, Emergency Management, Hospitals, Prison officials, Private Industry, Health Department, and Higher Education.

So many experiences to share especially with all the EOC activations we had in the past 5 years here in NE Ohio. Castro case, Ebola, Pepper Pike Tornado, Flooding, Operations Barclay, Hurricane Sandy, etc…all are great experiences that we as instructors can share our experiences with our participants.

I believe the best part about the G-290 course? The on-camera interviews for everyone.

One camera for face, one camera for body language, and a tricky "reporter" asking questions.

One camera for face, one camera for body language, and a tricky “reporter” asking questions.

Many instructors shy away from this task because they don’t have the time, experience, or even the equipment. However, I believe that it is imperative we have these tools that simulate real-life situations. We as instructors should provide the most realistic examples of in-field experiences for all participants.

SurPaperTowels

For those attending, we will never compromise. We will always provide the best class.

Period.

@rusnivek

Spent my day with my hometown CERT

Spent my day volunteering with my hometown Community Emergency Response Team (CERT).

On arrival, I thought I was going to get assigned a different task, but logistics and parking was the identified main concern and safety was an issue.

CJo4GxIUMAEgoPf

After I got briefed on the event, I discussed our situation with all the participants. As CERT, we coordinated our efforts so that our actions/tactics could best match the safety of our personnel as well as others who were there attending the event.

I briefed the Mayor on our ongoing operations and even looked at a few alternate plans.

IMG_6245

Of course we continued to assess our event and think about other safety measures.

IMG_6249

And of course we had a few moments to share a smile.

IMG_6240

Fun fact, our Council President and Safety Chair is also a proud founding member of my awesome CERT Team. Booya!

IMG_6252

Seriously, I love it when elected members of local government give back to their community.

We identified a few issues that will need to be made for the 2016 event (like a formal all-hazards traffic plan with maps, uniformed vests, pre-event plan dissemination/distribution, more participation, etc…). Maybe a formal Incident Action Plan (IAP). Fairly easy stuff that we would be happy to share w/ our constituents.

Wait….What? You have never heard of FEMA’s CERT program before? Community Emergency Response Team (CERT) Program educates people about disaster preparedness for hazards that may impact their area and trains them in basic disaster response skills, such as fire safety, light search and rescue, team organization, and disaster medical operations. Using the training learned in the classroom and during exercises, CERT members can assist others in their neighborhood or workplace following an event when professional responders are not immediately available to help. CERT members also are encouraged to support emergency response agencies by taking a more active role in emergency preparedness projects in their community.

More info can be found on FEMA’s website here.

Want to volunteer within your own community? Want to make a difference in your community? Click here to locate the closest CERT Team to you!

As always, I believe I can make a difference in my community. Fun fact: I’ve been volunteering with my CERT since 2007.

I hope you will do the same.

@rusnivek

Building relationships now will only increase successes

We must continue to work closely with our partners in all emergency services because the safety of the public is of the utmost concern.


I am proud of the work I am asked to do because it brings agencies closer together and ultimately in times of crisis, agencies will seamlessly showcase their skills together and find success together.

Slow is smooth and smooth is fast. Because 6/6 is good numbers.


I hope your agency is building stronger relationships BEFORE any major emergency or disaster. By strengthening partnerships with a wide swath professionals, we can only become smarter and more successful.

 Call it “Increasing Situational Awareness/Common Operating Picture” or “All-hazards planning” – IDGAF.

Make it your prerogative to build relationships now. Right now.

Don’t make me step on your face. Do it!

This is the marker of many successful agencies.

@rusnivek

Created and designed and now piloting the new SM

I rolled out my new FEMA presentation for FEMA Region-4 peeps at Florida State University in Tallahassee, FL.


At this time, this course is the semi-final pilot so I’m almost there!

Obvs, I had to incorporate a great preparedness campaign from my friends at the CDC.  Have you heard of their preparedness campaign before? It costed the CDC a killer $87 (Get it? I’m so punny).


How about them Zombies?


Classroom activities make it easier for our all-hazards partners to come up with good messaging during preparedness, response, and recovery.


Shared experiences and open discussion amongst public safety providers allows for solid social media solutions to be developed for many common issues.


Participants use various hardware and software platforms to complete each assigned performance-based task. This showcases the spectrum of social media that spans hardware and software differences.


Final will be presented for certification in August in FEMA Region-9 at the State of California Emergency Operations Center located in Sacramento.


So nervous! But seriously, I’m so excited for this project, I can’t even…

@rusnivek

A little Aloha in South Dakota!

Bringing a little Aloha to South Dakota – great class today at Pennington County Emergency Management Agency.


Now use your SM/PIO skills for good!

Looking forward to today’s class.

@rusnivek

Merick named Executive Director of Ohio Emergency Management Agency #OEMA

Sima Merick was named as the Executive Director of the Ohio Emergency Management Agency.

  
Previous Executive Director Evan Schumann now serves as the Deputy Director of OEMA.

The primary mission of the Ohio Emergency Management Agency is to coordinate activities to mitigate, prepare for, respond to and recover from disasters. This mission is carried out by closely interfacing with local, state and federal agencies in an effort to bring resources of recovery and support to Ohioans impacted by the disaster. In addition to disaster response and recovery, Ohio EMA agency activities include: education, training, planning and preparedness – strengthening Ohio’s first responder capabilities and improving communication across the state.
@rusnivek