Good to have Ohio Emergency Management Agency (OEMA) Assistant Director Sima Merick and OEMA Deputy Director Russ Decker welcome our PIO/SM class today at the state EOC.
After lunch, OEMA Public Information Officer (PIO) Jay Carey brief our attending PIOs here in the state Emergency Operations Center (EOC).
Working the PIO magic!
I had a GREAT time at the Hamilton County Emergency Operations Center aka the ROC.
Much mahalos to Barry and his crews for the hospitality.
Looking forward to returning in about a month to debut a new FEMA project.
| 15-002: Tornado or ICBM launch? | |
| Agency: ReadyOC | Topic(s): Picture and hashtag use |
| Date: 02-13-15 | Platform: Instagram |
Pictures are such an important part of every social media post. Instagram is mainly based on pictures and hashtags to engage all users. This was evident when Orange County’s Emergency Preparedness team posted this on their Instagram feed.
To the untrained eye, it does seem like a severe microstorm/cloud/tornado. However, the picture shows a launch of a rocket pulled from google images or desktop computer wallpaper. Furthermore, this post could also be misconstrewed as a missile/ICBM launch or an attack on US soil.
Finding original content is tough, but professionals take the time to discern the little details in the pictures to showcase the safety theme and share actionable information. It is our duty to correctly inform the public on dangers that we encounter. We also must strive to provide actionable information with our engagement digital strategies.
If ReadyOC used the correct picture of a tornado, adding safety tips to the post (like those featured below) could have enhanced their theme.
“Monitor weather reports provided by your local media. #NWS #NOAA #Tornado #Prepared2015”
or
“If there is a power outage, have extra batteries for a battery-operated radio and your cell phone including your cell phone charger #Tornado #Prepared2015”
or
“Consider buying a NOAA Weather Radio/All Hazards receiver, which receives broadcast alerts directly from the National Weather Service #NWS #Tornado #Prepared2015”
Right now, the hashtag #photography is unnecessary because it doesn’t relate to the post. Remember social media, especially Instagram, is a visual medium. Your reader’s Instagram feed space is at a premium.
By laying it out this way:
Time is valuable, so gram good stuff.
To download the one-pager, click on the link here: Safety-PIO-SM-15-002-TornadoOrICBMLaunch
FOR IMMEDIATE RELEASE: January 8, 2015
Contact: Joe Andrews, ODPS Communications Director, (614) 466-4344
NEW OHIO EMA DIRECTOR NAMED
(COLUMBUS) – Evan W. Schumann was named Executive Director of the Ohio Emergency Management Agency (EMA) today by Ohio Department of Public Safety (ODPS) Director John Born. He will replace Sima Merick who was named interim director in December.
Mr. Schumann is currently the Program Manager for Ohio Task Force 1 (OH-TF1) which is the State of Ohio’s Urban Search and Rescue (US&R) Task Force stationed in Dayton and also one of the 28 US&R Task Forces in FEMA’s National US&R System. Under Mr. Schumann’s leadership, OH-TF1 personnel have responded to many disasters such as Hurricanes Katrina and Sandy, the Haiti earthquake, mudslides in Washington and flooding in Colorado. Mr. Schumann is well versed in all aspects of state and national emergency management systems.
“The State of Ohio is fortunate to be able to find an emergency management professional with Mr. Schumann’s qualifications here in our own state,” said ODPS Director John Born. “I look forward to working with him to make the state safer for all Ohioans.”
Among his duties, Mr. Schumann will be furthering the implementation of ODPS’s 4/72 Project that provides basic life needs for people impacted by a disaster within four hours of the incident and sustainable for 72 hours. He will also work with the Safer Ohio Teams concept to coordinate emergency response by local and state responders.
Mr. Schumann holds a Bachelor of Science Degree in Mathematics from Norwich University and Bachelor and Master Degrees in Civil Engineering from Michigan State University.
The Ohio Emergency Management Agency is the state’s coordinating agency for emergency response throughout the state. In the event of an emergency anywhere in the state, EMA can assemble state agencies at its headquarters near Columbus and coordinate assets available through these agencies in order to get supplies, personnel and equipment where it is needed in a timely manner.
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For all my preparedness peeps and PIO planners out there…
Hope this makes your life tons easier.
Special thanks to the Ready.Gov team at FEMA!
It’s interesting on how various cultures around the world approach the delivered message.
As an example, this type of delivery would never work in the US.
Public Information Officers (PIOs) and Public Affairs Officers (PAOS) must understand significant differences when delivering messages to areas who are culturally diverse.
Your thoughts on the Korean Air President’s comment? “Daughter’s foolish conduct”
(In a few other reports, his message was translated as “Please scold me. It is my fault”)
Great quote from US Attorney General Eric Holder last night as he was interrupted by protestors in a church in Atlanta.
Photo credit: CNN
“There will be a tendency on the part of some to condemn what we just saw, but we should not,” Holder said. “What we saw there was a genuine expression of concern and involvement. And it is through that level of involvement, that level of concern and I hope a level of perseverance and commitment, that change ultimately will come.
Photo credit: CNN
Perhaps retool it a bit so every PIO has this canned message ready to go:
“There will be some that will frown upon what we just saw, but we should not. In fact, what we really saw there was a genuine expression of concern and involvement. Because, this is America…and that is what we do. We are a nation of change led by engagement. By the people, for the people.”
I even included a little bit of the Gettysburg Address in there. #Merica
*cut* *paste* *print* *ready*
You are welcome.
Hope everyone is abiding by some of the trusted published safety information on Ebola.
Please use common sense peeps!
Lots of dedicated PIO peeps working the magic tonight.
| 14-007: Your image on social by monitoring your name | |
| Agency: Lakewood Fire | Topic(s): Monitoring your name/branding |
| Date: Fall 2014 | Platform: Twitter |
Monitoring your namesake has been debated for years. But with decreased staffing and less time to do more with less, many agencies are bypassing this critical piece of community relations and image/branding. A good example is when a citizen commented on Lakewood Fire’s SUV parking.
Everyone has a camera these days. We use them not only to capture memories and precious moments, but also for documentation and shaming. I believe Todd was going for the public safety shaming factor here. I am unsure on the previous relationship between Todd and Lakewood, but there was never a response on Twitter back to Todd. Truth be told, these days, unanswered public questions are sometimes perceived as a government agency cover-ups/issues. Similar to the “No comment” – a non-response might even be worse.
How do you monitor your agency’s name or any derivatives? Try these free services: Google Alerts, search columns in TweetDeck or Hootsuite, or frequent basic vanity searches on any search engine or social media platforms.
While Todd’s use of hashtags is fairly standard social media malarkey, a swift response with a timely and direct reply to Todd’s tweet would help stop the perception that LFD is breaking the law or even setting a bad example. Remember, social media is about digital interaction.
The response could also be a teaching point so share with your audience some insight into your normal operations with a simple message on Fire Prevention activities – like hydrant testing. And using the hashtag #FirePrevention pulls up thousands of tweets about educating the public specifically in fire safety.
An effective @reply response to Todd’s tweet could have read:
| @stwrs1974 During an emergency, it’s tough to find safe parking. FYI-we also check/flush hydrants twice a year too #FirePrevention |
By phrasing it this way:
Time is valuable, so tweet good stuff.
***To download this as a single-page printable format, click this file:
YourImageOnSocialByMonitoringYourName-Safety-PIO-SM-14-007
Where is @rusnivek? 