LEOs need some media time too! Let’s go PIO!!

Starting interviews in the front of the Monroe County Emergency Operations Center…
Man, #Hurricane Irma looking all fug.

Maybe we better brief in a safer location…
@rusnivek
Day-2 of Ohio EMA’s Basic Public Information Officer’s course here in Medina County EMA welcoming participants from two different FEMA Regions to our class!

We have representation from almost every ESF – outstanding to see that kind of participation in our state class.

It’s going to be a packed two days of training including classroom discussion…

…complex in-class activities…
…on-camera interviews…

…engaging (and crazy reporter) type questions…

…and of course we had several contentious mock press conferences.

Train like you fight right? We also discussed how our varied experiences lends a ton of expertise to our ongoing operations in any community across this great nation.
Looking forward to tomorrow’s JIC/JIS course!

Kicking off another solid FEMA / Ohio EMA Basic Public Information Officer’s course.

We have participants from across the state of Ohio, Virginia, and West Virginia!

So Region-5 and Region-3 are well represented.

Proud to have a diverse class this week in Athens County, Ohio.

Lots of class engagement with several opening activities assessing preparedness levels as well as gaps in PIO responses.

Addressing difficult situations (aka anticipating media questions) with PIOs or agency heads before they happen is a critical skill that every PIO should master.

Deep discussion on how all-hazards PIOs could support various operations with public safety. Also dissecting how Strategic Communications play a crucial role in planning.

#StratComms4Lyfe
On camera mock media interviews in the afternoon with focus on answering questions, talking points, redirects, and of course preparedness. Great time to hone the skills of every PIO and agency head.

Show and tell on preparedness kits and PIO go readiness kits.

PC: E. Creech
Including my famous “PIO stick”

PC: J. Beckett
Looking forward to day-2!
Did someone say PIO?
Don’t be scared, on camera interviews starting in 3…2..1…

And yes of course, you gotta look good for your interview right?

We definitely evaluated all interviews – open discussion with all class PIOs provides us the ability to enhance our skills and concrete our strengths.
Note: On camera interviews are only one part of the PIOs role on any disaster or emergency.

We are fortunate to have Paris from RTV6 (ABC affiliate) stop by to have an open discussion with our class.

These kinds of open dialog helps new PIOs understand the media needs as well as their short deadlines.

Making sure our new PIOs get a flow for External Affairs dynamics is important as well as numerous discussions on strategies. And of course facilitating discussion on networking and training is totes important.
Great day of sharing the good word and supporting so many PIOs!
For my Emergency Management Pros – have you done your continuity planning yet?
What? You don’t have a backup Emergency Operations Center?!?
Let me help you for free: Sports-type restaurants can easily double as an Emergency Operations Center.

Oh schnikies – he’s right!
Remember on September 11th, FDNY had to move their EOC multiple times because of increased hazards, inaccessibility, and debris?
More planning? Any of the FEMA credentialed Master Continuity Practitioners can help you out…like me.

Likely this could be a good alternate to any Emergency Operations Center right? Large parking lot, ability to provide food, bathrooms, etc….all the stuff we need.
So yes, if you are short on funding, consider identifying a few neighborhood sports restaurants as backup emergency operations centers in your AOR and mutual aid districts/regions.
Doing some PIO camera work today. Don’t be nervous!

Even for the most experienced professional, on camera interviews are challenging, but the more you do them, the easier it gets. Additionally, we were fortunate to have several participants with past media (TV and newspaper) experiences to share with the class too.
Social media? You bet! We talked a ton about SnapChat too.

Also had some fun with FacebookLive.

On the spot interviews showcasing the new Quint.

Great class!
Just watched a ton of interviews on TV. So, is “You know…” the new “Um….”

C’mon peeps. We are all capable of doing better.

For those that need a little help, reference your cue/quiet cards with transitional/bridging phrases.
Remember, your audience doesn’t know…so help them, well, you know…