Just watched a ton of interviews on TV. So, is “You know…” the new “Um….”
C’mon peeps. We are all capable of doing better.
For those that need a little help, reference your cue/quiet cards with transitional/bridging phrases.
Remember, your audience doesn’t know…so help them, well, you know…
Strong classroom engagement yesterday with many military personnel attending including a Lieutenant Colonel. But today’s class? They are asking some serious deep social media questions too!
Including FacebookLive! So, like any hands-on PIO instructor, I decided to grab one of them and do a live demo. Say hello to USAF OK ANG PAO Brigette Waltermire!
Showcasing some social media live streaming magic to the class.
During the break, I was able to demo how we do the behind the scenes stuff so that the PIOs/PAOs in the audience can see how much work goes into a two-minute interview.
Special mahalos to my friend Amber for the invite to Oklahoma again.
I am fortunate to have so much fun teaching in Region-6 with great peeps!
Breaking open the seal on the newly revised DHS / FEMA / NDPTC Social Media for Natural Disasters Response and Recovery course.
Break out all my best #octothorp jokes now…
…cause it’s going to be a fun day in the OSDH Situation Room!
Reporting live from OK…
Prepping for another Public Information Officer, Crisis/TV interviews, and Social Media Courses next week.
Reporting live from LEX18…
I am definitely using a few examples to help break the ice.
Talofa from TALA FOU News!
But don’t worry, I have a whole library of examples to share – basically, what I’ve learned through experience.
One of the basic tips I talk about is RBF.
WKYC-3 (NBC Affiliate) in Cleveland, Ohio Photo Cred: Adam Gercak
Posture is important especially since I look super small behind a podium.
NBC24 (NBC affiliate) in San Francisco
One thing is for sure, on camera, I need to smile more.
Fox-8 in Cleveland, Ohio
#Yikes
Who is attending? I have the Mayor, entire City Council, Safety Director, Public Safety Chiefs, Health Department, Emergency Management, etc….So yeah, it should be fun.
Have a great long weekend peeps. Please take time to remember those who have paid the ultimate sacrifice for our freedoms in this great country.
Second day of the State of Ohio Emergency Management Agency‘s Basic Public Information Officer’s Course in Summit County.
Lots of discussion on the changes in public information especially with the use of social media in the 24-hour news cycle. #OMG
We were fortunate enough to hear from WKYC Reporter Jasmine Monroe and Videographer Carl Bachtel (NBC News affiliate) on what the media needs once they arrive on scene. Great insight to breaking news and media notifications.
Special thanks to WKYC’s Jasmine Monroe and Carl Bachtel.
As a class, we reviewed all media interviews and shared positives and points to improve – all geared toward enhancing PIO interview skills.
Reviewing the on camera interview with Twinsburg Lt. Marcus Ketner.
The final activity we broke into various PIO sections. This included an on-camera interview with talking points and bridging.
Jim McIntyre interviewing Elizabeth Foster while Mark Shane handles the videographer duties in the final G0290 classroom activity.
Great way to showcase newly acquired skills!
Jim McIntyre interviewing Elizabeth Foster for the final G0290 classroom activity
At the end of the day, I had a few moments to play our little holiday project aka #CJSavesCLE – just to showcase the power of when PIOs work with local media to make a wish come true for a day.
#CJSavesCLE
Solid day with so many new peeps!
Tomorrow will be G-291 Joint Information Center stuff! #excited
Doing some media stuff today w/ WKYC-3 (NBC Affiliate) in Akron.
Working with WKYC Reporter Jasmine Monroe (@MONROEWKYC) and Photojournalist Carl Bachtel.
Building relationships and strengthening partnerships are easy ways we as PIOs can enhance our partnerships before a disaster or emergency.
Quick side note: They prefer tweets, Facebook posts, and text messages more than the traditional press release.
We discussed so many other challenges PIO and media teams face including telling the truth, don’t hide from the media, and of course professional respect/courtesy on the scene. Yep. All the same things we talk about in class huh?
#ToldYouSo
And of course it’s #AlohaFriday so you know, I gotta share the Aloha spirit.
Thanks again to Jasmine, Carl, and the news team at WKYC.
Where is @rusnivek? 