Repeat after me: State of Ohio #Tornado drill today at 03-22-16 at 0950EST
***This is only a test***
Ohio statewide tornado drill today at 0950EST
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Tag Archives: tornado
Tornado siren? Today? Disaster? Emergency?!? #OHWx
Tornado siren? Today? Disaster? Emergency?!?
On Wednesday March 23rd, 2016 at 0950 EST, communities across the state of Ohio that have tornado warning siren systems, will test them. In addition, an Emergency Alert System (EAS) warning message will be broadcast. We encourage all communities with sirens to participate in this annual event by conducting their own tornado drills and reviewing their emergency plans.
This is only a test.
A strong EF-1 tornado that hit Pepper Pike
Yes it is 2016 National Severe Weather Preparedness Week. Back in 2013, a strong EF-1 hit Pepper Pike (Cuyahoga County, Ohio) in 2013 at 3am.
Luckily, there were no deaths associated with this tornado. Trust me, the damage was unreal.
Yikes is right. But now is the time to review your preparedness kits and double check your family communications plan.
On Wednesday 03-22-16 at 0950 EST, Ohio will have a statewide test of the tornado sirens. This is only a test.
Test your tornado plans by:
- Taking shelter in a safe location on the lowest level of a sturdy building
- Keeping an emergency first aid kit in your shelter location.
- Having a copy of your family communications plans.
- Putting on boots (for post tornado debris).
These simple tips could help you survive a tornado strike.
More weather info can be found 24/7 by my trusted partners at NWS-CLE.
I hope that you can participate in our statewide tornado drill tomorrow. #SafetySur #NatlPrep #OHWx #severeprep
The hook echo for Thursday
Jab jab jab HOOK ECHO!
Bringing my best EM & Wx game to the NorthEast.
Reporting live from the State of New Hampshire’s fire training academy
Hook echo, couplet, and a bunch of new acronyms in Kansas
And of course I get chosen as the spokesperson for my group.
And if you were going to ask, I was busting out my best weather moves for the hook echo about to hit our ficticious town of Central City.
Remember the mantra: Never stop learning as we are all still practicing.
I’m taking TONS of notes here in Kansas.
Safety-PIO-SM 15-002: Tornado or ICBM launch? #Instagram
| 15-002: Tornado or ICBM launch? | |
| Agency: ReadyOC | Topic(s): Picture and hashtag use |
| Date: 02-13-15 | Platform: Instagram |
Pictures are such an important part of every social media post. Instagram is mainly based on pictures and hashtags to engage all users. This was evident when Orange County’s Emergency Preparedness team posted this on their Instagram feed.
To the untrained eye, it does seem like a severe microstorm/cloud/tornado. However, the picture shows a launch of a rocket pulled from google images or desktop computer wallpaper. Furthermore, this post could also be misconstrewed as a missile/ICBM launch or an attack on US soil.
Finding original content is tough, but professionals take the time to discern the little details in the pictures to showcase the safety theme and share actionable information. It is our duty to correctly inform the public on dangers that we encounter. We also must strive to provide actionable information with our engagement digital strategies.
If ReadyOC used the correct picture of a tornado, adding safety tips to the post (like those featured below) could have enhanced their theme.
“Monitor weather reports provided by your local media. #NWS #NOAA #Tornado #Prepared2015”
or
“If there is a power outage, have extra batteries for a battery-operated radio and your cell phone including your cell phone charger #Tornado #Prepared2015”
or
“Consider buying a NOAA Weather Radio/All Hazards receiver, which receives broadcast alerts directly from the National Weather Service #NWS #Tornado #Prepared2015”
Right now, the hashtag #photography is unnecessary because it doesn’t relate to the post. Remember social media, especially Instagram, is a visual medium. Your reader’s Instagram feed space is at a premium.
By laying it out this way:
- The correct picture will draw readers into the picture and (possibly) click the link in the profile.
- You don’t cause panic by showcasing a missile launch and calling it an #emergency.
- You incorporate a preparedness action phrase to your audience for #tornado safety on Instagram
- You use Instagram’s prime digital real estate to share good hashtags to find great information.
Time is valuable, so gram good stuff.
To download the one-pager, click on the link here: Safety-PIO-SM-15-002-TornadoOrICBMLaunch
Tornado or hula hoops?
Is it just me, or does this tornado look like it has 3 hula hoops going?
Always keep an eye out for shelters.
Is it Friday yet?
Precise Emergency Messaging Safety-PIO-SM-14-002
| 14-002: Precise Emergency Messaging | |
| Agency: Indianapolis Motor Speedway | Topic(s): Emergency Messaging |
| Date: Summer 2014 | Platform: General |
Mass notification and public messaging about dangerous inbound weather is the latest hot button topic in emergency management because no matter the location, everyone is susceptible. This year has been especially deadly with numerous tornadoes.
You can argue the use of automatic Emergency Alert System (EAS), Integrated Public Alert & Warning System’s (iPAWS) messages, and public address systems are good enough, but successful delivery still comes down to basic messaging.
On May 25, 2014, this message was put up on the main billboard on the field during the Indianapolis 500, which had 300,000+ fans during race time. The National Weather Service (NWS) declared a Tornado Warning before the start of the race.
Race Fans? C’mon, you have a captive audience at the motor speedway. And you are addressing everyone there, not just race fans. Most likely, your audience is saying “Great, now what is a Tornado Warning?”
Clear and concise messaging is incredibly important because seconds will matter in an immediate evacuation or leading others to shelter…especially with large, open, and unprotected public venues. This particular message was unclear, poorly worded, and definitely not concise.
A more effective messaging and follow-up post should have read:
DANGER! TORNADO WARNING NOW – SEEK SHELTER IMMEDIATELY!
Safe SHELTERS are located at AREA X and GATE X
By phrasing it this way:
1. Your message is short, sweet, and to the point.
2. Capital letters will grab the attention of your audience and convey urgency.
3. Have clearly identified safe locations IN CAPITAL LETTERS will assist those reading your message.
4. Shorter messaging could allow your followers to retweet/repost and amplify your emergency messaging.
5. It is still tornado season so make sure you are prepared by having pre-scripted messages on “what is a tornado warning” and messaging on how to “shelter-in-place”.
All concurrent Tweets, Facebook posts, Instagram posts, etc. should reflect this messaging. If a Tornado warning is issued, timing is of the essence. Do not be lax when it comes to emergency messaging because you don’t want to ruin the fun. For the sake of your constituents, it is better to error on the side of safety.
Time is valuable, so post good stuff.
***To download this as a single-page printable format, click this: Safety-PIO-SM-14-001
Statewide tornado siren test today at 0950. Find out what to do here #OHWX
It’s 2014 National Severe Weather Awareness Week from March 2nd through March 8th.
Today, the state of Ohio will be testing all emergency alert sirens at 9:50 a.m.
***Do not be alarmed, it is only a test.***
It would also be a good time to practice your emergency procedures if a tornado siren/warning goes off.
Do you know the differences between a Tornado Watch vs a Tornado Warning?
Tornado Watch: Issued by the NWS when conditions are favorable for the development of tornadoes. Be prepared to move to a safe place if weather conditions worsen. Stay tuned to weather updates.
Tornado Warning: Issued by the NWS when a tornado is imminent or occurring. A warning may be issued when a tornado is indicated by Doppler radar or sighted by trained spotters. Seek safe shelter immediately.
- If a tornado has been spotted, seek shelter immediately. If a tornado warning is issued for your area, do not stop to take pictures or shoot video. Continue to listen to a NOAA Weather Radio or local media newscasts for up-to-date weather and emergency information.
- NEVER touch downed power lines or objects in contact with downed power lines and report electrical hazards to the utility company.
- Check for injuries. Do not attempt to move seriously injured people unless they are in immediate danger of further injury.
- Be careful of debris such as damaged structures, exposed nails and broken glass.
Stay safe out there peeps!
@rusnivek
Proof that Godzilla is real! #Cleveland #footprint
Well, it finally happened….Proof that Godzilla is real!
Check out his footprint.
Forget Zombies…forget hurricanes…forget locusts…forget tornadoes…..forget birds…forget it all.
All my years talking about emergencies and disasters…it has finally happened.
Irasshaimase Cleveland Godzilla-san! We hope you have a good time.
@rusnivek
Where is @rusnivek? 