Tag Archives: tweet

Multi-purpose binder clips help a lot #NatlPrep #Prepared2014

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Rounding the corner through the first week of 2014 National Preparedness Month!

“Be Disaster Aware, Take Action to Prepare”

Of course you need to be prepared right?!?!? My goal is to provide actionable information so that you can better prepare you and your family.

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Reconnect with Family After a Disaster.

#4: Multi-purpose binder clips help keep wires organized for easy visual access to connection points #NatlPrep #Prepared2014

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These office binder clips allow me to keep things organized, clean, stowed neatly, and tied down as I travel around. Additionally, I am able to pair the ends of the cables together so I can immediately see the end attachment points.

(And who doesn’t love binder clips right?)

I have assessed my entire family’s cell phones and mobile devices and found that this lightning cable is needed by everyone. We are an iPhone 5 & 5s family.

Not pictured above, are my micro USB cables which charge other mobile devices. Everyone should plan on supporting power needs for the family’s mobile devices (tablets) and accessories (keyboards).

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Assessing the entire family’s cell phone power needs before a disaster can ensure that your family will remain connected through and after a disaster.

Family first peeps!

@rusnivek

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Cell phone WITH cables and external power supply #NatlPrep #Prepared2014

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Half way through the first week of 2014 National Preparedness Month!

“Be Disaster Aware, Take Action to Prepare”

Lots to do…just be prepared!

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Reconnect with Family After a Disaster.

#3: Have extra cables w/ multi-option external power supply for charging your cell phone. #NatlPrep #Prepared2014

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Because we use/push more information and data, our power consumption has skyrocketed. I find that having extra cables in various lengths will make life easier when charging your phone. Keeping your family informed before/during/after a disaster is so important – so keep your mobile devices charged!

Additionally, my extra battery pack has gets used almost daily. Busy lifestyles call for travel or remote working options so choose one that has a USB connection(s) so you can charge your various mobile devices.

Because you never want to be *that guy* or *that girl* who hides in the corner next to a smelly garbage can to use the lonely random plug because of this…

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@rusnivek

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Use ALL your tools to communicate during a disaster #NatlPrep #Prepared2014

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Hello from the first week of 2014 National Preparedness Month!

“Be Disaster Aware, Take Action to Prepare”

Just a reminder, throughout this month, I’ll be pushing preparedness stuff…for free! No fuss – no muss!

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Reconnect with Family After a Disaster.

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#2: Have at least two (2) ways to communicate with your family before & during & after an emergency. Cell phone, text msg, Tweets, Email, Post, Pin, Snaps…use it all!

Yep, I’ll be revisiting my family’s communications plan tonight. Will you?

@rusnivek

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Precise Emergency Messaging Safety-PIO-SM-14-002

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14-002: Precise Emergency Messaging
Agency: Indianapolis Motor Speedway Topic(s):         Emergency Messaging
Date: Summer 2014 Platform:        General

Mass notification and public messaging about dangerous inbound weather is the latest hot button topic in emergency management because no matter the location, everyone is susceptible. This year has been especially deadly with numerous tornadoes.

You can argue the use of automatic Emergency Alert System (EAS), Integrated Public Alert & Warning System’s (iPAWS) messages, and public address systems are good enough, but successful delivery still comes down to basic messaging.

On May 25, 2014, this message was put up on the main billboard on the field during the Indianapolis 500, which had 300,000+ fans during race time. The National Weather Service (NWS) declared a Tornado Warning before the start of the race.

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Race Fans? C’mon, you have a captive audience at the motor speedway. And you are addressing everyone there, not just race fans. Most likely, your audience is saying “Great, now what is a Tornado Warning?”

Clear and concise messaging is incredibly important because seconds will matter in an immediate evacuation or leading others to shelter…especially with large, open, and unprotected public venues. This particular message was unclear, poorly worded, and definitely not concise.

A more effective messaging and follow-up post should have read:

DANGER! TORNADO WARNING NOW – SEEK SHELTER IMMEDIATELY!

Safe SHELTERS are located at AREA X and GATE X

By phrasing it this way:

1. Your message is short, sweet, and to the point.

2. Capital letters will grab the attention of your audience and convey urgency.

3. Have clearly identified safe locations IN CAPITAL LETTERS will assist those reading your message.

4. Shorter messaging could allow your followers to retweet/repost and amplify your emergency messaging.

5. It is still tornado season so make sure you are prepared by having pre-scripted messages on “what is a tornado warning” and messaging on how to “shelter-in-place”.

 

All concurrent Tweets, Facebook posts, Instagram posts, etc. should reflect this messaging. If a Tornado warning is issued, timing is of the essence. Do not be lax when it comes to emergency messaging because you don’t want to ruin the fun. For the sake of your constituents, it is better to error on the side of safety.

Time is valuable, so post good stuff.

@rusnivek

 

***To download this as a single-page printable format, click this: Safety-PIO-SM-14-001

The made up #hashtag Safety-PIO-SM-14-001

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14-001: The made up #hashtag
Agency: Bath Township Fire Topic(s):         Prevention and engagement
Date: Spring 2014 Platform:        Twitter

Twice a year, moving our clocks ahead/behind one hour for daylight savings time provides all of us public safety the opportunity to push an easy fire safety tip to our constituents. It’s a good time to remind folks to test their smoke alarms. That’s what BTFD FC did when they posted this message on twitter, which included the #gopushthebuttton hashtag.

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Keep in mind that Twitter’s mantra is short concise messaging limited to 140 characters. The idea behind a hashtag is to pair your tweet with other tweets out in the twittersverse. So I did a quick search for #gopushthebutton and found only one tweet from BTFD FC. With no other tweets using that hashtags, using #gopushthebutton was just wasted characters.

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If you use irrelevant or made up hashtags, all you end up doing is wasting valuable space. Long tweets do not allow your followers the room to retweet your valuable content to their followers because of 140 maximum character counts.

A more effective tweet could have read:

Test every smoke alarm & CO detector in your home today. An easy safety reminder from XXFD. More info? www.XXFD.org

 

By phrasing it this way:

1. You have more visibility by reminding your followers test both smoke and CO detectors.

2. Twitter shows your twitter handle and name with the tweet, so don’t waste space by repeating information already in plain sight.

3. Do not use a made up hashtag as it will confuse your followers. In a serious tweet, use a serious hashtag.

4. Using the word “easy” will likely get your followers to complete a task because it’s easy.

5. Or consider using a more popular hashtag. In this case, #daylightsavings or #springforward

6. Reference your website for more information on detectors. Also you are establishing your agency as a trusted source with good information. And through analytics, you can also track how many people visited your tweeted website which could assist in quantifying your social media efforts.

 

Time is valuable, so tweet good stuff.

@rusnivek

 

***To download this as a single-page printable format, click this: Safety-PIO-SM-14-001

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