Let me help put a few things into perspectives.
If you lead your broadcast with “breaking news” – it isn’t.
What the Whut?
Yes. Breaking news should break into an already running newscast.
Now let’s get back to just the news.
I was finishing up my AARs and found a picture from the last night of the Republican National Convention (RNC).
Quick tip for you PIOs doing field reporting: Frame your shot.
Cleveland Police Chief Calvin Williams doing an interview with Time Magazine. Obvious chalked roadway with profane statement behind him. Videographer is recording at an upward angle to frame his subject.
During the RNC, we found that it was critical to frame the shot. Onscene shots were particularly tough because so many activist groups had signs, chalked, or painted words that are inappropriate for pictures or even worse yet, uncontrolled live broadcast hits (Periscope or FacebookLive or YouTubeLive).
Additionally, live outdoor broadcasts from the scene are challenging because it is difficult to control the natural and man-made variables.
So as PIOs we need to reduce any signs, ropes, wires, etc….that could affect your framed shot.
Trust me, reduce the amount of variables to a bare minimum.
Focus your energy in delivering your message. #PIO
Well, I guess I can try it out…
Aside from Meerkat, Periscope, FacebookLive, I now have access to YouTubeLive.
Ahhh, the joys of live broadcast social media…
Seriously, I am going to need a bigger helmet.
Fox Sports reporter Emily Austen made the news…yes, she was the news this week when she FUBARed her career on FacebookLive. (If it helps, fast forward to 25:33)
Wait, did Emily just say “Like, I didn’t even know Mexicians were that smart.”
WTF!?!?!?!?
SMDH
Fox Network immediately fired her because of her comments on FacebookLive. Let that sink in for a moment. Fox Network fired her for all the inappropriate comments in this unaffiliated FacebookLive broadcast.
Yeppers-you can get fired for stuff you do on social media.
To be fair to her, Austen did post a statement about it here.
But, to add more fuel to this fire, here’s a story about it from Complex News.
Again, I repeat:
All thanks to social media.
For more case studies on others who lost their jobs because of social media, check out this link.
In this case, what would have helped?
Or just straight up – don’t say inappropriate things.
Now phleeeze – go out there and use your social media live broadcasting powers for good!
These things are getting to be so small!
HD, 4K, satellite capable, live broadcast, international signal, bajeez!
They require a 50meg upload per Dejero. So yes, they are hogging the wifi!
#PIOProblems
Technology. Definitely making our lives more complex.
In order to test Facebook Live, I figured I could just use it. On Tuesday 04-12-16 at 1330CST, I’ll be in Denver (Colorado) Airport and I’ll be on FacebookLive.
***Please post or send some questions to answer***
If all goes well, I might have a very special Emergency Manager drop in and join the fun.
Since many of you are using Periscope, I thought I would show you one of my most recent problems.
Although funny, there is no second take when on live TV.
Obviously.
Consider a tripod for your phone or even better/worse, a selfie-stick to stabilize your phone for windy days.
Additionally, I would also suggest your agency develop a “going wrong” plan for when things don’t go as planned especially for live broadcast on Periscope.
Consider the phrase, “As always, we will bring you more as the situation unfolds here in XXXXX. Follow us online at XXXXXX for the latest information.”
Because no one wants to flub the live hit.
Just giving you a way out of the scope.
Where is @rusnivek? 