Did you see this?
This is how we read and digest information differently.
While long form paragraph and detailed complex information needs to be communicated, I think the human brain doesn’t have the patience to wait. Our eyes are drawn to the headline.
Additionally, think about how you scrolled to take in this information too.
To catch the eye of your reader, write short, concise phrases.
July!!! 3Q and the start of the second half of the year is rolling! July will definitely be a busy one as
First week, lotsa planning including the IPEM and ICS re-certification process.
Second week popping a FEMA PIO Awareness course with my new friends at Mundelein Fire (Lake County, IL).
Third week is vacation. First one all year. Don’t bother me.
Fourth week, we got more on the ICS refresher and then a few more ICS classes including an ICS-400 course for our DoD partners and the Illinois Air National Guard.
Fifth week, we got more planning and fun with ICS, EM Courses, and the ramp up to a few brand new courses debuting with my office.
To recap, it’ll be an intense two region month with 5 and 9.
Hope to see you out there.
So in honor of 2019’s Social Media Day, I share the annual message from our very own Grandma Hashtag!
Here’s the link to her message: twitter.com/rusnivek/status/748707912206389249
🤣🤣🤣🤣🤣🤣🤣
Day-2 of the FEMA Basic Public Information Officer Course here.
Glad to finally meet Lexington Fire Capt Jessica Bowman who is also one of the FEMA Master PIOs.
Great day to share some of the tools we use as PIOs. Here’s Sherelle and John talking about the importance and fashionable safety vests are for officials onscene.
Additionally, we discussed media being well visible as their safety is incredibly important. We can’t have our friends in the news business get hurt or become part of the incident.
And trust me, the more people who get injured in an incident, the more paperwork we all have to fill out….so be safe!
As usual, we had a very seasoned media panel from WLEX18 Bill Wilcox and Herald Leader Peter Baniak. Many thanks to both news organizations to spend time out of their busy schedule to spend with PIOs from across the state.
With all Basic PIO classes, we talk about the ability and flexibility for PIOs to do field reporting. Often times, reporters can’t get to a scene because of traffic or lack of staffing. Either way, we as government PIOs can help them out by packaging information they need from the scene. The tools needed to produce this kind of info is fairly easy to get, however the challenge is to put them into play.
By sharing the tactics and tools in class, I am able to improve the skills of any PIO by enhancing their ability to share solid timely and TRUSTED information with any of the targeted audiences.
As PIOs, we are beholden to so many audiences.
At times, our job seems easy however once you dive into it, you can see the complexities of our efforts.
Don’t worry, we reviewed all mock on camera interviews. Tackled key concepts like redirects as well as some tips on how to give more positive non-verbals while being interviewed during crisis.
Super fun day with everyone. Lots of contributions from our partners from Fire, EMS, Police, Emergency Management, Energy, Coroner’s Office, Higher Education, Search and Rescue.
Looking forward to tomorrow’s FEMA JIC/JIS course!
Reporting live from the EOC….
@rusnviek
Morning start to the FEMA Basic Public Information Officer course at the Public Safety Operations Center (PSOC)
Welcome and good morning by Mr. JB himself!
Packed house with multiple disciplines represented from Fire, EMS, Police, Emergency Management, ESF-12, higher education, Search and Rescue, Coroners Office, etc…
Like a good Emergency Manager, I found the EOC.
They have soooo many tools and toys to play with!
As all FEMA Basic PIO courses, we are staunch advocates of putting all participants in front of the camera. No matter what kind of experience level or years in the position, you can always learn by practicing your skills in front of others.
We typically hear complaints.
Blah blah blah. But the reality of the situation is….IT HAPPENS LIKE THAT IN REAL LIFE!!!!!!!!
So yeah, we want to train like you fight.
For those that were wondering “Has this ever happened before?” Yes.
Looking forward to tomorrow day-2 with our news media panel, interview reviews, and focus on social media.
As part of our ongoing efforts to help enhance the skills of the PIO across the country, here’s another #MediaMinutes interview w/ RTV6 Paris Lewbel!
For more information on Paris-
@Twitter: https://twitter.com/PLewbel
@Instagram: https://www.instagram.com/plewbel/
@Facebook: https://www.facebook.com/paris.lewbel
Happy Monday everyone!
Two Sunday fun facts:
1. The Sears Tower’s elevator is one of the fastest in the world, traveling at 1,600 feet per minute.
Zoom zoom!
2. Did you know there’s a research ship called the “Point Sur”?
I don’t think it can make the Kessel run in 12 parsecs but I’m not gonna lie, I kinda want to ride on it…
Friday starting out great as we lead into another Social Media Engagement Strategies course at the Health Collaborative in Cincinnati.
Special thanks to the Hamilton County Homeland Security and Emergency Management Agency for bringing this course for all the public safety partners.
Great to see Matt again.
Not only talking about solid strategies for public safety agencies, but good ways to combat the negative behaviors we see so often online.
Happy to share a few additional tactics to enhance the accounts for all of those who attended here.
More importantly, soooo glad to see so many familiar faces in the crowd as we continue to collaborate in preparedness and response. I am confident that this kind of training helps bring our services together and allows us to talk strategically on how we are going to address problems on social media.
Shout out to Christa and the gang at the Health Collaborative. Outstanding group and a great class – mahalos!
Despite being a Thursday, it’s clearly more like a Windsday.
Stay warm out there peeps!
Reporting live from somewhere in Ohio…
Where is @rusnivek? 