2017 #CLEStPats Parade and your favorite PIOs Spox on bikes!

2017 St. Patrick’s Day Parade in Cleveland is in full swing today.

Always remember to check in at the start of your shift at the EOC!


As part of our all-hazards plan, we have coordinated services with so many other agencies. Obviously the Cleveland EOC Manager wrote an IAP for all of us (Incident Action Plan).


This coordinated document addresses issues that could/likely arise during the operational period. Briefings and discussion completed by leadership as well as the Incident Commander (IC) help all C&GSF successfully complete their tasks. Additionally, understanding each other’s roles as well as the overarching SMART objectives, mission, and goals contribute to the success of the event.

Reporting into my ESF-15: External Affairs – Spox work today!


Planned ESF-1 (Transportation) routes look fairly open so sharing this kind of info with the general public is important because the less impaired drivers we have on the roadways, the better.


That’s why we encourage building partnerships before an event or large disaster. In this case, partnerships between all providers and the Greater Cleveland Rapid Transit Authority (@GCRTA) was key in sharing the message.

Once we field deployed, we planned on a few specific events and locations. Showcasing the skills of local bomb teams and K9 teams is an important part to share with the general public. Security is always important as we must ensure that everyone has a safe St. Patrick’s Day.


We used both Facebook Live, Twitter, Facebook, and Periscope to broadcast directly from the parade staging area on Superior Ave.

To aid in movement, we opted for a few bikes courtesy of the Cleveland Police Bike Unit.


You may have seen these bikes deployed out before during the RNC – they are NICE!!! By being mobile, PIOs have the ability to get anywhere in the response area (Note: This was the first time we have deployed PIOs on bikes for an event).

We even saw many of the reporters we regularly work with – like Fox 8 Cleveland‘s Jessica Dill who decided to do a live spot with us.


Great to have great relationships with local media.

We were able to showcase a few behind the scenes things like the lineup and start of the parade and spot interviews with VIPs in the parade lineup.


Cold day, but it seems like everyone heeded our cold weather warnings. NICE!


We reported back to the EOC to reorient ourselves as the parade had over 120 vehicles/floats.


This gave us a chance to brief w/ leadership and Incident Command (IC). As we continued to push out critical messages, it was imperative that we confirm with the Incident Commander that we are pushing out the right information.


Salient ICS point of reference: PIOs do not operate independently from the IC – they work to push the coordinated messages/information that is approved by the Incident Commander.

As emergency calls come in, the spread of mis-information is rampant. We as PIOs and official Spokespersons (Spox) must ensure that we get the right message out.

As we head back out to into the field, we are able to share traffic patterns and push that information out to the general public. This will help them depart safely and quicker after the parade from downtown Cleveland.

Additionally, Cleveland Police was out ensuring peace for all who attended the parade.


Not only local, but there are so many partners involved like the Cuyahoga County Sheriff


County Emergency Management

 

(Acting) Cuyahoga County Office of Emergency Management Agency Administrator Mark Christie and @rusnivek

…and even several Federal agencies too.

Instagram PC: Jay Kossman (digital504)

Great to see solid working relationships with all parties involved.

As PIOs we had a great day reporting from the field. We really enjoyed highlighting the efforts of so many pros working today.


Live broadcast from field PIOs = success for the #CLEStPats Parade!

From your favorite PIOs…


…Have a safe St. Patrick’s Day everyone!

@rusnivek

Great first day of Basic Public Information Officer #PIO Course in Athens County Ohio

Kicking off another solid FEMA / Ohio EMA Basic Public Information Officer’s course.

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We have participants from across the state of Ohio, Virginia, and West Virginia!

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So Region-5 and Region-3 are well represented.

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Proud to have a diverse class this week in Athens County, Ohio.

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Lots of class engagement with several opening activities assessing preparedness levels as well as gaps in PIO responses.

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Addressing difficult situations (aka anticipating media questions) with PIOs or agency heads before they happen is a critical skill that every PIO should master.

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Deep discussion on how all-hazards PIOs could support various operations with public safety. Also dissecting how Strategic Communications play a crucial role in planning.

#StratComms4Lyfe

#StratComms4Lyfe

On camera mock media interviews in the afternoon with focus on answering questions, talking points, redirects, and of course preparedness. Great time to hone the skills of every PIO and agency head.

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Show and tell on preparedness kits and PIO go readiness kits.

PC: E. Creech

PC: E. Creech

Including my famous “PIO stick”

PC: J. Beckett

PC: J. Beckett

Looking forward to day-2!

@rusnivek

 

 

Kicking off another Basic PIO Course at Wayne Township Fire

Breaking down more Public Information Officer stuff today at Wayne Township Fire!

PC: Mike Pruitt

PC: Mike Pruitt

Basic Public Information Officer (G-290) for my 29 newest peeps!


And yes, I already brought out the PIO stick!

PC: Ivette Olave

PC: Ivette Olave

You know we’re going to have some great collaboration today!


Reporting live from the front of the class…

@rusnivek

 

Hello to January 2017!

December was relatively busy but say hello to January 2017!

In the first week, its paperwork mania! As usual, we have yearly update classes that needs to be completed and mandatory inservice training.

Second week, I’ll be headed to the State of New Mexico’s Department of Heath to teach Social media. For my friends in Region-6, I also need to figure out if I’m a green or red. Hmmm.

Third week, I’ll be presenting at the huge PIO Conference in Franklin County (Columbus), Ohio. Working the PIO magic with Jennifer Ciaccia and Erica Creech. It’s a huge conference with tons of participants. Do you want to attend? Just email Xenia (xeniapalus@franklincountyohio.gov ) for more deets.

Fourth week, I head back to St. Clair County Michigan to teach social media. If you remember, these are my peeps who participated in the big Cause IV experiment with the Department of Homeland Security Federal Emergency Management Agency, and Canada’s Public Safety on a cross-border full scale exercise in 2016. Excited to see my peeps again!

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2017 is here. Bring it!

@rusnivek

 

 

 

SURprise visit to my favorite Social Media class #NDPTC

Who just shows up at a brand new social media class?!?

 

Glad to see the newly FEMA certified, NDPTC Social Media Tools and Techniques Course (PER-344) to Cuyahoga County, Ohio.


Also glad to see so many fellow peeps as well as public safety professionals who are willing to utilize technology to better their agencies.

Great engagement especially during classroom activities by instructors too.

Seriously, I’m proud to see that this class can help shape the way government and public safety agencies use social media in planned events as well as before, during, and after a disaster.

Super proud.

@rusnivek

 

2016 National Preparedness Month at HQ in Washington DC

Can’t imagine a better place to be for 2016 National Preparedness Month…than in Washington DC!!!!!

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Yep, spending time at HQ shoring a few things up with External Affairs.

Don’t worry, I wore a suit.

My afternoon was spent at the Pentagon.

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Great to see old friends there.

Also proud to see Ready.Gov and FEMA External Affairs touting preparedness to peeps who work IN the Pentagon too.

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I am fortunate to spend time here with people who are passionate about preparedness.

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@rusnivek

 

July 2016 includes classes, a deployment and a big event in Cleveland

July is here. OMG. It’s crunch time!

First week I’ll be in Cleveland for a few planning meetings and off to Chicago for my favorite ER MD’s retirement party.

Second week I’ll be deployed with DHS/FEMA for External Affairs.

Third week is the Republican National Convention (RNC) in Cleveland where I’ll be supporting our all-hazards public safety professionals.

Fourth week I’ll head down to Missouri to teach some social media in Region-7 baby! Indeed no rest for the weary.

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With the RNC in Cleveland, July will be an incredibly challenging month for all public safety peeps.

@rusnivek

April 2016 was solid, but it’s gonna be May

April 2016 was solid, but it’s gonna be May…..

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Instructors Kevin Sur and Justin Timberlake. Heh.

First week, I will be instructing FEMA’s National Emergency Management Executive Academy Program at EMI specifically on Crisis Communications, Public Information Officer, and Social Media. Then heading back to Ohio to teach a basic Public Information Officer’s Course and Joint Information Center/System course (G-290/291) in Summit County. R3 and R5 = Twofer in just the first week!

Second week, I will head back north to Michigan to teach social media at Michigan State University. Then the last half of the week spent in Chicago for meetings with various public safety officials including Chicago Fire.

Third week, we have a State of Ohio Emergency Management Instructors’ Workshop at Ohio EMA in Columbus. Good chance to chat and share successes with our staff – who are all good stewards of Emergency Management. Cbus baby!

Fourth week, I will be instructing in the big DHS/FEMA 2016 National Training and Exercise Symposium at EMI. Whohoo!!! Hoping to catch up to Brian Kamoie and Doc Lumpkins again. Then jetting off to Nebraska to teach Social Media and Crisis Communications in the statewide CPESymposia. R3 and R7 in the hizzouse!

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Yep, it’s a 3-5-7 kinda month – A big month indeed.

@rusnivek