For those of you who think you can do everything on your GoPro cameras, please stop.
Stop. It. Now.
For those of you who think you can do everything on your GoPro cameras, please stop.
Stop. It. Now.
Aside from the great classroom learning and building of networks, the on camera interviews are always hard to prep.
Our Basic Public Information Officers Course helps those who have NEVER been in front of a camera, actually see themselves.

We do on-camera interviews. Yep. Camera time! Members from local Fire Departments participated.

This included Chief Fire Officers from the suburbs too.

Agents from the ATF spoke very well.

Staff from USCG District 9 in Buffalo.

And of course members from the local law enforcement too.

Classroom critiques are always difficult to watch, but that kind of constructive evaluation helps those PIOs become better communications professionals.

I encourage all PIOs and PAOs to train regularly in front of a camera.
Special thanks to former WKYC reporter Kristin Anderson on her input too.

Never know when the local media will need a statement of your ongoing operations.
Looking forward to the next OEMA PIO Course!
| 14-007: Your image on social by monitoring your name | |
| Agency: Lakewood Fire | Topic(s): Monitoring your name/branding |
| Date: Fall 2014 | Platform: Twitter |
Monitoring your namesake has been debated for years. But with decreased staffing and less time to do more with less, many agencies are bypassing this critical piece of community relations and image/branding. A good example is when a citizen commented on Lakewood Fire’s SUV parking.
Everyone has a camera these days. We use them not only to capture memories and precious moments, but also for documentation and shaming. I believe Todd was going for the public safety shaming factor here. I am unsure on the previous relationship between Todd and Lakewood, but there was never a response on Twitter back to Todd. Truth be told, these days, unanswered public questions are sometimes perceived as a government agency cover-ups/issues. Similar to the “No comment” – a non-response might even be worse.
How do you monitor your agency’s name or any derivatives? Try these free services: Google Alerts, search columns in TweetDeck or Hootsuite, or frequent basic vanity searches on any search engine or social media platforms.
While Todd’s use of hashtags is fairly standard social media malarkey, a swift response with a timely and direct reply to Todd’s tweet would help stop the perception that LFD is breaking the law or even setting a bad example. Remember, social media is about digital interaction.
The response could also be a teaching point so share with your audience some insight into your normal operations with a simple message on Fire Prevention activities – like hydrant testing. And using the hashtag #FirePrevention pulls up thousands of tweets about educating the public specifically in fire safety.
An effective @reply response to Todd’s tweet could have read:
| @stwrs1974 During an emergency, it’s tough to find safe parking. FYI-we also check/flush hydrants twice a year too #FirePrevention |
By phrasing it this way:
Time is valuable, so tweet good stuff.
***To download this as a single-page printable format, click this file:
YourImageOnSocialByMonitoringYourName-Safety-PIO-SM-14-007
Great story by Fox 8 Cleveland Anchor/Reporter Mark Zinni.
OUTSTANDING save by Cleveland Police all caught on camera thanks to the new body camera technology
Great job Cleveland Police Officer Ismael Quintana!
http://fox8.com/2014/07/15/cleveland-officers-body-cam-captures-amazing-rescue-of-child/
Take a few moments to learn about the now infamous Cold Storage Warehouse Fire in Worcester, Massachusetts.
Honor your fallen Firefighters who gave their life on December 3, 1999.
***In my opinion, this fire is a defining moment in fire service history***
All Firefighters should know about this fire by heart.
Well, even if you don’t read the entire NIOSH report, at LEAST read the summary below.
SUMMARY
On December 3, 1999, six career fire fighters died after they became lost in a six-floor, maze-like, cold-storage and warehouse building while searching for two homeless people and fire extension. It is presumed that the homeless people had accidentally started the fire on the second floor sometime between 1630 and 1745 hours and then left the building. An off-duty police officer who was driving by called Central Dispatch and reported that smoke was coming from the top of the building. When the first alarm was struck at 1815 hours, the fire had been in progress for about 30 to 90 minutes. Beginning with the first alarm, a total of five alarms were struck over a span of 1 hour and 13 minutes, with the fifth called in at 1928 hours. Responding were 16 apparatus, including 11 engines, 3 ladders, 1 rescue, and 1 aerial scope, and a total of 73 fire fighters. Two incident commanders (IC#1 and IC#2) in two separate cars also responded.
Fire fighters from the apparatus responding on the first alarm were ordered to search the building for homeless people and fire extension. During the search efforts, two fire fighters (Victims 1 and 2) became lost, and at 1847 hours, one of them sounded an emergency message. A head count ordered by Interior Command confirmed which fire fighters were missing.
Fire fighters who had responded on the first and third alarms were then ordered to conduct search-and-rescue operations for Victims 1 and 2 and the homeless people. During these efforts, four more fire fighters became lost. Two fire fighters (Victims 3 and 4) became disoriented and could not locate their way out of the building. At 1910 hours, one of the fire fighters radioed Command that they needed help finding their way out and that they were running out of air. Four minutes later he radioed again for help. Two other fire fighters (victims 5 and 6) did not make initial contact with command nor anyone at the scene, and were not seen entering the building. However, according to the Central Dispatch transcripts, they may have joined Victims 3 and 4 on the fifth floor. At 1924 hours, IC#2 called for a head count and determined that six fire fighters were now missing. At 1949 hours, the crew from Engine 8 radioed that they were on the fourth floor and that the structural integrity of the building had been compromised. At 1952 hours, a member from the Fire Investigations Unit reported to the Chief that heavy fire had just vented through the roof on the C side. At 2000 hours, Interior Command ordered all companies out of the building, and a series of short horn blasts were sounded to signal the evacuation. Fire fighting operations changed from an offensive attack, including search and rescue, to a defensive attack with the use of heavy-stream appliances. After the fire had been knocked down, search-and-recovery operations commenced until recall of the box alarm 8 days later on December 11, 1999, at 2227 hours, when all six fire fighters’ bodies had been recovered. NIOSH investigators concluded that, to minimize the risk of similar occurrences, fire departments should
ensure that inspections of vacant buildings and pre-fire planning are conducted which cover all potential hazards, structural building materials (type and age), and renovations that may be encountered during a fire, so that the Incident Commander will have the necessary structural information to make informed decisions and implement an appropriate plan of attack
ensure that the incident command system is fully implemented at the fire scene
ensure that a separate Incident Safety Officer, independent from the Incident Commander, is appointed when activities, size of fire, or need occurs, such as during multiple alarm fires, or responds automatically to pre-designated fires
ensure that standard operating procedures (SOPs) and equipment are adequate and sufficient to support the volume of radio traffic at multiple-alarm fires
ensure that Incident Command always maintains close accountability for all personnel at the fire scene
use guide ropes/tag lines securely attached to permanent objects at entry portals and place high-intensity floodlights at entry portals to assist lost or disoriented fire fighters in emergency escape
ensure that a Rapid Intervention Team is established and in position upon their arrival at the fire scene
implement an overall health and safety program such as the one recommended in NFPA 1500, Standard on Fire Department Occupational Safety and Health Program
consider using a marking system when conducting searches
identify dangerous vacant buildings by affixing warning placards to entrance doorways or other openings where fire fighters may enter
ensure that officers enforce and fire fighters follow the mandatory mask rule per administrative guidelines established by the department
explore the use of thermal imaging cameras to locate lost or downed fire fighters and civilians in fire environments
@rusnivek
It’s Friday…and I bet it’s been quite a week for everyone.
We all need a few moments of hope and smiles for this weekend.
Fresno Firefighter Cory Kalanick chalks another one in the save column with this interior rescue effort using a GoPro Camera.
Even if you don’t like cats (or kitten savers), you just gotta love it.
Way to go Brother.
Best. Job. In. The. World.
@rusnivek