My first week with ello #SocialMedia #SMEM

As promised, here’s my quick initial review of ello.

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It’s only been a few days…so I figured since everyone isn’t on it, this might help show some of the difference between this new emerging social media platform compared to others.

Here’s a quick news package story from the founders of ello.co from Vermont.

Hot Social Network Ello Starts in Vermont

(Love the small town local news)

For those that think this is like Facebook? Nope. The company’s mantra of a simple ad-free platform is as plain jane as can be. Not much there. In fact,

Few initial notes I have on ello:

  • Comments are a bit weird as they are currently in a separate box which is unattached to the picture you upload.
  • The gigantic fat Noise button – I’m still unclear on what that is. I feel like it’s kinda like the “I’m Feeling Lucky” button on Google.
  • No search feature.
  • No geolocation feature
  • I think more people are talking about ello on FB, Twitter, Insta, Vine, Snapchat, etc….than people actually ON ello.
  • No hashtag or category use
  • Stop trying to force me to Say Ello…But I WILL say ello with a horrible British accent
  • No trending topics.
  • After I post an update (or Say Ello…) Why do I have to move my cursor over to the “Post–>” button?
  • No popular happenings.
  • Finding friends is hard. Not cool. They are my friends.
  • No app.
  • Feels awfully like Tumblr.
  • It’s difficult to find friends because I have to first find them individually on their own page and then follow them. I can not pick them up from a list.
  • Kinda google plus-ie eh?
  • ello email notifications are simply notifications. It does not include the comment or response. Cannot be used for “documentation”. No point in Email notifications if you don’t notify me of what the message is.
  • Description is about the same, but not as prominent as Twitter.
  • Website link is there. Hope that ello will add a “preview” of website there.
  • Location? Hometown? Where U AT?
  • Trending based topics is not searchable (at this time).
  • Not having some sort of “rules” for picture posting, the pictures that are posted are either really wide or vertical. Not much semblance in fitting into screen.
  • Links to sites do NOT preview. FB does that.
  • No info provided on the analytics of views aka shown by the eyeball. Maybe that will come after beta.
  • Archiving for security.
  • When is ello projected to be out of beta?
  • List of people or things that I could follow too? When I find others similar to me, I want to see what they follow. I am assuming that we have similar interests. Hoping a future column to be added later in ello.
  • Posted times are approximate. Public safety demands exacts so I hope they put a more accurate time of post rather than “~11h”
  • Filters are absent.
  • Multiple picture uploads are not happening. Maybe that’s too cluttered for their “clean” layout.
  • x5 invites only to a closed social media platform? C’mon-what is this?!? 2003?!?!!?
  • @WTF….I mean policies/information tab. Hilarious, but very techy.
  • Formatting of posts using ** or * is kinda programmerish. Tron aficionados will love it, but not everyone programs…so this type of lingo isn’t going to fly for very long.
  • In the “Say Ello…” box  (aka status box) I find it weird that they tell you to Say Ello….when you really are going to write a comment about something else.
  • Reposting isn’t as inviting as FB’s “Share” button – and not easy to find.
  • On ello, you do not have to use your real name. but in the WTF rules, ello has their rose colored glasses on and “The Don’t impersonate others. Be yourself, or a version of yourself. Please don’t pretend to be someone else.”
  • Mobile ello is way better than desktop ello.
  • DYK: ello.com is different than ello.co
  • Advise your SM followers to turn off autofill or muscle memory of “co” vs “com”
  • Funny fact: Someone created a Mark Zuckerberg profile on ello.com – and it wasn’t Zuck.
  • Circle profiler picture is neeto, but I think I like square.
  • The ello logo is kinda creepy w/ no eyes right?

Forgot your password? I tested their forgot password send. The emailed reminder is hilarious, but NSFW. This kind of email would (obv) not pass work computer filters.

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Testing browsers, I found a few interesting non-compliant issues.

  • Desktop CPU / Windows-7 / Internet Explorer: Picture upload and layout/formatting issues
  • Desktop CPU / Windows-7 / Chrome: Friends take up too much screen real-estate in widescreen format.
  • Desktop CPU / Windows-7 / Safari: Too wide – again with the wide screen look (Maybe I’m too used to the vertical FB?)
  • Desktop CPU / Windows-XP / IE: Picture uploading issues
  • Desktop / Apple / Safari: Spread out (widescreen awkward formatting)
  • iPhone-5 / Safari: MUCH better layouts
  • iPad-Air / Safari: Better screen formatting and (my guess) it looks like it was designed for tablet.
  • Blackberry browser….who am I kidding. I haven’t seen one in the wild for 2 years now.

Ello’s HQ sent an email last night touting their recent successes. Cool.

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I do enjoy the quick simple emails with picture.

But let’s be honest, most of the ello participants that are already on ello, were drawn to the line in the email last night…”

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The use of “thingy” has me worried…and of course excited. Thanks Matt.

Well, since this is in beta, I’m sure there will be more good things to come. But at this time, I am doubtful will hold (DWH).

Not even close to ready for use during disasters or emergencies.

Because of the low participation and beta, this platform is not useful for preparedness or response or recovery or intelligence.

Special thanks to @schnick for the invite.

Maybe more good stuff from ello.co on the horizon.

@rusnivek

 

It’s a sign alright #Hurricane #Iselle

This is NOT a good evacuation plan.

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Plan for routes that will be clogged with traffic.

Have your Family Communications Plan ready for everyone in your immediate family.

And don’t forget to hydrate.

Hope my Hawaii friends and family have prepared for Hurricane Iselle’s arrival today.

@rusnivek

Precise Emergency Messaging Safety-PIO-SM-14-002

14-002: Precise Emergency Messaging
Agency: Indianapolis Motor Speedway Topic(s):         Emergency Messaging
Date: Summer 2014 Platform:        General

Mass notification and public messaging about dangerous inbound weather is the latest hot button topic in emergency management because no matter the location, everyone is susceptible. This year has been especially deadly with numerous tornadoes.

You can argue the use of automatic Emergency Alert System (EAS), Integrated Public Alert & Warning System’s (iPAWS) messages, and public address systems are good enough, but successful delivery still comes down to basic messaging.

On May 25, 2014, this message was put up on the main billboard on the field during the Indianapolis 500, which had 300,000+ fans during race time. The National Weather Service (NWS) declared a Tornado Warning before the start of the race.

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Race Fans? C’mon, you have a captive audience at the motor speedway. And you are addressing everyone there, not just race fans. Most likely, your audience is saying “Great, now what is a Tornado Warning?”

Clear and concise messaging is incredibly important because seconds will matter in an immediate evacuation or leading others to shelter…especially with large, open, and unprotected public venues. This particular message was unclear, poorly worded, and definitely not concise.

A more effective messaging and follow-up post should have read:

DANGER! TORNADO WARNING NOW – SEEK SHELTER IMMEDIATELY!

Safe SHELTERS are located at AREA X and GATE X

By phrasing it this way:

1. Your message is short, sweet, and to the point.

2. Capital letters will grab the attention of your audience and convey urgency.

3. Have clearly identified safe locations IN CAPITAL LETTERS will assist those reading your message.

4. Shorter messaging could allow your followers to retweet/repost and amplify your emergency messaging.

5. It is still tornado season so make sure you are prepared by having pre-scripted messages on “what is a tornado warning” and messaging on how to “shelter-in-place”.

 

All concurrent Tweets, Facebook posts, Instagram posts, etc. should reflect this messaging. If a Tornado warning is issued, timing is of the essence. Do not be lax when it comes to emergency messaging because you don’t want to ruin the fun. For the sake of your constituents, it is better to error on the side of safety.

Time is valuable, so post good stuff.

@rusnivek

 

***To download this as a single-page printable format, click this: Safety-PIO-SM-14-001

Cold water challenge in a restricted area? No joy!

Since this is a restricted area, I just asked the commanding officer of the USCG station if I could do the Firefighter cold water challenge here under the Golden Gate Bridge…they said no.

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Don’t worry, I’ll keep trying.

Standby-1

@rusnivek

 

Its #EMSWeek2014 – We need your help in roadway safety #Paramedic #EMT #Firefighter

It’s #EMSWeek2014 – Stressing safety to everyone is an important part of our job.

We are seeing more car crashes due to distracted driving. Put down your phone and pay attention to the road. As emergency responders, I would hate to meet you for the first time like this…

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Worse yet, we don’t want to get hit.

 

Distracted driving can injure and kill. Remember, don’t text and drive.

Please, share this message with others and stress the importance of roadway safety.

And again, thank all your first responders for their dedicated service.

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@rusnivek

By ground or by air, EMS does it all #EMSWeek2014

It’s #EMSWeek2014 – Did you know EMS uses many different vehicles/apparatus?

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By ground or by air, Emergency Medical Services Professionals care for the sick and injured in so many different ways.

Thank all your first responders for their dedicated service.

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@rusnivek

DYK – many Firefighters are also Paramedics too? #EMSWeek2014

It’s #EMSWeek2014 – Did you know many Firefighters are also Paramedics? Thank your first responders for their dedicated service.

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Thank your first responders for their dedicated service.

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@rusnivek

 

Thank all of your EMS Professionals this week #EMSWeek 2014 #EMS #EMSWeek2014

Celebrate Emergency Medical Services (EMS) Week on May 18th – 24th 2014. Numerous communities across the nation, as well as several national events are planned around this year’s theme “EMS: Dedicated for Life.”

EMS-Week-Header

Thank all of your Emergency Medical Services Professionals this week. During any crisis or disaster or everyday emergency, these men and women bring emergency care to anyone in need.

Just in 2014 alone, we’ve had numerous school shootings, tornados hit several southern states, a landslide in Washington, wildfires in California, and flooding in Florida. EMS professionals work tirelessly day-in/day-out to assist and support others who are sick or injured. At every call, EMS treats and transports people in their most critical times of need 24-hour a day – dedication, professionalism and commitment.

Each year EMS Week honors the contributions of EMS Professionals throughout the country and stresses the need and importance of strong public support for all our EMS Providers.

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Happy National Emergency Medical Services Week!

 @rusnivek

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