Well….that was fun

Well…that was fun.

Giving a few tips on Ebola safety/preparedness was quite…interesting.

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I decided I couldn’t respond to the entire world’s Ebola concerns, but responding to those in the general vicinity would be more social because I’m local to the area in the geocode.

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I did a simple geolocation on all the tweets, using DT Cleveland as center (N: 41.502715 x W: -81.695709) in a 62 mile circular radius that specifically used the term “ebola” in tweets/responses.

Easy Cheesey huh?

Wash your hands peeps.

@rusnivek

A lonely shortened Facebook link on Twitter – Safety-PIO-SM-14-004

14-004: A lonely shortened Facebook link on Twitter
Agency: South Central Sierra Interagency IMT Topic(s):         Shared information/update
Date: Summer 2014 Platform:        Twitter

 

Speed is primarily the reason why everyone loves social media…especially Twitter. Many agencies use social media to provide updates and information when assigned to certain incidents. That’s what the South Central Sierra Interagency Incident Management Team did during the French Fire in California when they pushed this lonely shortened Facebook link out on Twitter.

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I get that 140 character max on Twitter is short…and you have lots to say…and you don’t have time…and blah blah blah. Everyone else doesn’t have time too. But pushing a non-descript link, does raise a concern that perhaps your account has been compromised by spam bots. Your agency has worked diligently to establish solid working relationships. During an emergency is the WORST time for your audience to question and/or ignore your official accounts with trusted reliable information.

 

If your social media plan calls for directing all efforts to Facebook as the primary source of information, a Public Information Officer (PIO) should still take the time to provide a little information (like a short description) on other platforms driving the traffic to that primary source. Providing just a link is not enough.

In the PIO business, we are forced to be precise, however just providing a link pertaining to a dangerous situation or disasters will not be enough to satiate the Twittersphere’s social interest.

 

Audiences change on various social media platforms, however, many agencies *think* they are all the same.

Knowing your audience is the hallmark of success. If you pair your Facebook and Twitter accounts to save time and to pass the exact same message – you should consider separating them now. Remember, you write/post/share information differently on various social media platforms.

 

A more effective tweet could have read:

Still assigned to the French Fire here in California-Check out pictures frm @BLMNational Interagency Fire fb.me/1BV35Tytx #CAWildfire

By phrasing it this way:

  1. You have more visibility by informing your followers that your team is still assigned to the incident.
  2. The link looks less spammy and readers know what the specific content is in the link.
  3. Your #hashtag will give more information about the current overall disaster/emergency.
  4. Your readers are likely to click on this hyperlink because it will take them to a picture. People love pictures.
  5. Your agency shows coordinated efforts with national response agencies when you use @mentions on twitter.

 

Time is valuable, so tweet good stuff.

 

@rusnivek

 

***To download this as a single-page printable format, click this: ALonelyShortenedFacebookLinkOnTwitter-Safety-PIO-SM-14-004a

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Snow in the streets? Be careful or else this could happen to your kids #OHWX

It’s 2014 National Severe Weather Awareness Week from March 2nd through March 8th.

Do you have snow shovels and snow removal equipment in your emergency preparedness kit?

Do you have adequate clothing and blankets to keep warm?

How are the batteries in your NOAA Weather Radio so you can get immediate updates from the National Weather Service (NWS)?

During severe weather, minimize your travel. If travel is necessary, always keep a disaster supplies kit in your vehicle.

Bring pets/companion animals inside during winter weather. Move other animals or livestock to sheltered areas with non-frozen drinking water.

Snow day? Do not let kids play for long periods of time. Most everyone should stay away from the roads during severe weather. A great demonstration of why you should stay indoors by Fox29’s Steve Keeley.

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Thanks Steve….In other news…

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@rusnivek

Safety Tip: Downed power lines – 2014 National Severe Weather Awareness Week #OHWx

It’s 2014 National Severe Weather Awareness Week from March 2nd through March 8th.

Here’s some simple safety tips that you can share with your peeps to stay safe during the constantly changing weather.

Remember, NEVER touch downed power lines.

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Keep away from loose or dangling power lines and report them immediately to the power company.

Walk carefully around the outside your home and check for loose power lines, gas leaks and structural damage before entering.

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@rusnivek

Free safety tips for today’s severe weather inbound #OHWX

Got some bad weather heading to North East Ohio today.

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Here’s a few free tips you can use to prepare for today severe weather:

  • Remove dead or rotting trees and branches that could fall and cause injury or damage during a severe thunderstorm.
  • Consider postponing outdoor activities.
  • Secure outdoor objects that could blow away or cause damage.
  • Break out your emergency preparedness kit and see if all flashlights are working. If not, get them in working order.
  • Charge all of your mobile devices including your cell phone now before the power goes out.

To get up to the minute updates during the Thunderstorm:

  • Use your battery operated NOAA Weather Radio for updates from the National Weather Service.
  • Cordless and wireless phones not connected to wall outlets are safe to use.

And after the storm passes, take these precautions as you survey the damage around your house:

  • Do NOT touch downed power lines. Assume all lines are charged and dangerous. Call your emergency services to handle safe removal of lines.
  • Wear log sleeved shirts and long pants with gloves and boots. Debris from storms are usually sharp and dangerous.
  • Power out? Check the power company’s website to see who else doesn’t have power here.
  • Never drive through a flooded roadway. Remember: Turn Around, Don’t Drown! #TADD

Feel free to share these tips with your neighbors too.

@rusnivek