Periscoping Public Safety with Animals

I was discussing some Periscope tips with a few Police PIOs on an upcoming spot with the mounted unit. Great key points in the story, but I cautioned them on the variability and unpredictability of filming with animals.

BunniesHumpingNews

Try your best to limit the view to close ups and reduce the amount of wide shots.

Also, consider having cut plan…aka alternate plan in case “stuff” happens.

(I should have posted this on Wednesday huh?)

@rusnivek

 

PIO Tip: Frame your shot and reduce your onscene variables

I was finishing up my AARs and found a picture from the last night of the Republican National Convention (RNC).

Quick tip for you PIOs doing field reporting: Frame your shot.

IMG_5773

Cleveland Police Chief Calvin Williams doing an interview with Time Magazine. Obvious chalked roadway with profane statement behind him. Videographer is recording at an upward angle to frame his subject.

During the RNC, we found that it was critical to frame the shot. Onscene shots were particularly tough because so many activist groups had signs, chalked, or painted words that are inappropriate for pictures or even worse yet, uncontrolled live broadcast hits (Periscope or FacebookLive or YouTubeLive).

Additionally, live outdoor broadcasts from the scene are challenging because it is difficult to control the natural and man-made variables.

So as PIOs we need to reduce any signs, ropes, wires, etc….that could affect your framed shot.

 

OnCameraDangers

Trust me, reduce the amount of variables to a bare minimum.

Focus your energy in delivering your message. #PIO

@rusnivek

 

How Emily Austen got fired in ~25 min bec of FacebookLive #SMEM #PIO Safety-PIO-SM-16-003

Fox Sports reporter Emily Austen made the news…yes, she was the news this week when she FUBARed her career on FacebookLive. (If it helps, fast forward to 25:33)

http://www.youtube.com/watch?v=GMvCIgX_kMs

Wait, did Emily just say “Like, I didn’t even know Mexicians were that smart.”

WTF!?!?!?!?

kSMDH

SMDH

Fox Network immediately fired her because of her comments on FacebookLive. Let that sink in for a moment. Fox Network fired her for all the inappropriate comments in this unaffiliated FacebookLive broadcast.

Yeppers-you can get fired for stuff you do on social media.

To be fair to her, Austen did post a statement about it here.

But, to add more fuel to this fire, here’s a story about it from Complex News.

http://www.youtube.com/watch?v=QrT46AL4cSU

Again, I repeat:

  • You can lose your job over a picture.
  • You can lose your job over a 140-characters (tweet).
  • And yes, you can lose your main job on a couch during a live broadcast.

All thanks to social media.

For more case studies on others who lost their jobs because of social media, check out this link.

In this case, what would have helped?

  1. Not saying dumb things.
  2. A behind the scenes PIO to help coordinate conversation.
  3. Sticking to the “script” of the interview/session.
  4. Professionally maintaining topic relevance and choice of words.
  5. Sticking to communications strategy and abiding by identified corporate Policy/Procedures and SOPs/SOGs.

Or just straight up – don’t say inappropriate things.

Now phleeeze – go out there and use your social media live broadcasting powers for good!

@rusnivek

 

How KTLA’s Liberte Chan used social media to showcase common sense #CAWx

Looks like KTLA (CW affiliate) made the news again.

Correction: KTLA IS the news.

Anchor Chris Burrous said “We are getting a lot of emails.”

Errrrr, perhaps a different on air line would have been more appropriate. I am thinking that the on air/broadcast decision and handing her a cardigan was a poor choice.

KTLA’s Liberté Chan initially changed out of her original outfit because it got “keyed out” – or rather, didn’t work well with the green screen and the weather report colors. She changed into a black tank dress, writing on Twitter, “Even if it’s early in the AM, can’t beat a black beaded dress.” However, apparently her new glamorous look didn’t go over well, leading to Weekend Anchor Chris Burrous to hand her a sweater in the middle of her weather report.”  – Maria Mercedes Lara (@maria_mercedes)

Here’s how Liberte used FacebookLive, YouTube, and other behind the scenes videos to show viewers the real story behind the wardrobe choice.

http://www.youtube.com/watch?v=mu4vyTMXZYk

More importantly, how accurate are her forecasts?

Liberte-don’t apologize. Give good weather info.

C’mon people. Stop being so delicate.

@rusnivek

 

 

On scene for your scope or live broadcast? Don’t forget to

Just a quick reminder to reporters doing their live shots from the scene AND also PIOs/PAOs who are doing their own Periscope or FacebookLive broadcasts from the scene.

soTQjzO

Remember in Periscope, once you start, you can’t just zoom in frame to exclude redic onscene jokesters.

Remember to think about an alternate broadcast site. Just in case.

Imagine running away (with a selfie stick in hand) to get a less distracting frame…

Love you lots on this rainy Thursday.

@rusnivek

 

I tried Facebook Live and learned this #SMEM #LESM #HCSM #PIO Safety-PIO-SM-16-002

Did some Facebook Live today w/ Denver International Airport’s Exercise Program Coordinator Ashlee Herring.


Fun stuff esp since we recorded it in Terminal A. (Totally in the airport wild!)

Found out a few things about Facebook Live:

1. First off, the viewing screen is square. That does make it difficult since most TV stations and broadcast media are doing things in landscape mode and want to fill the entire screen. Also, I doubt your TV at home is square right?

2. Turn off cell service. An inbound phone call (like I got one at 6:23). The phone call will stop the broadcast and force you to restart the broadcast. Basically, looks like a hiccup in the video.

3. No matter the environment, an external mic is necessity. Ambient noise would have overtaken the native iPhone mic being used.
4. Questions that were asked in real time would be hard to see from on-camera subjects. If we had a stand, it would have been easier to read questions and respond to them.


5. Also brings me to the next point about “liking” comments that people have added. I barely could do that w/ my fat fingers on the iPhone screen (far right). So perhaps another person behind the camera to Marshall the comments and engage w/ participants.

6. If there were any, I couldn’t see the real-time floating emoticons.

7. Because of the size issue, maybe consider using an iPad for Facebook Live broadcast. Tiny screen on iPhone 6 does not allow for much room for tap error. #FatFingers

8. Without the ability to add hyperlinks in the video, I was relegated to using paper flags created from chopsticks to identify audience questions. This could prove challenging because we often want to drive our audiences to a website, blog, or other reference info.

9. A solid platform or tripod is a necessity for a camera. Despite your cool guy Otterbox case being heavier, it will not stand up to the lightest breeze (reference my previous periscope fail due to high winds).

10. Front facing lighting on subjects is a necessity. Even though the airport has SO much light, we obviously we’re too dark. Think of othe complexities in a nighttime broadcast or challenging weather. Those kinds of environments will force you to be a solid tech guy carrying around a lighting package.

11. Remote actuation doesn’t work so my Bluetooth remote starter will not actuate (or turn off) Facebook Live. Perhaps this is a feature that Facebook is working on in the next update, but at this time, you have to awkwardly push push button to stop live broadcast.

12. In the beginning of the broadcast, you need to allow for some time for people to join in and get acclimated to the newer platform. Similar to a cconference call, people need to get situated. I know it’s Facebook, but it’s still different for those who are watching/participating.

13. Sadly, it had a similar feeling to conference call.

14. Unsure if any hashtags would have helped as I was not looking for more audience members. But I assume Facebook’s lack of # use will not be a driving force of users who search Facebook for hashtags to watch live videos.

15. I did not turn on Facebook’s location – but I doubt people at Denver International Airport would have watched it since we were only talking not “breaking news” or “emergency updates” right?

16. Similar to live on-scene broadcasts, you are going to have to do a mic/sound check. We found our mic to be a bit hot and maybe dual lapel mics would have worked better for sound.

17. For those PIOs who are thinking about going this route, you definitely need an opener and a closer to help acclimate those who join late.

18. I am not sure how Facebook is going to make their live broadcast 508 compliant.

19. Facebook Live ATE UP MY BATTERY!!!! I had to plug my iPhone into an external battery pack so that I could keep broadcasting. Plug in before you start broadcasting.

20. WiFi. I was specifically testing it on Airport WiFi to see if public WAPs would hold signal enough for a broadcast. According to some of your feedback, it seeems to be intermittent cutouts and audio drops. That’s not good for a formal speech. Perhaps a consistent WiFi connection or at least a solid 4G LTE.


21. Facebook’s adds that followed the video posting were completely off. Facebook apparently gleaned orbs, DIY, recipe, cheesy, and buffalo chicken lasagna. Clearly NOT what we were talking about in the video. Maybe their voice recognition isn’t working quite yet.

Oh well, just a few of my thoughts on one of the initial runs on Facebook Live.

Do you have Facebook Live?

@rusnivek

I need your questions because #Facebook Live from Colorado!

In order to test Facebook Live, I figured I could just use it. On Tuesday 04-12-16 at 1330CST, I’ll be in Denver (Colorado) Airport and I’ll be on FacebookLive.

NewsInterview

***Please post or send some questions to answer***

If all goes well, I might have a very special Emergency Manager drop in and join the fun.

@rusnivek