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Emergency Management, Emergency Services, & Disaster Spox

Prepping for next week’s PIO classes and exercises

Posted on May 27, 2016 by rusnivek

Prepping for another Public Information Officer, Crisis/TV interviews, and Social Media Courses next week.

Reporting live from LEX18…

I am definitely using a few examples to help break the ice.

Talofa from TALA FOU News!

But don’t worry, I have a whole library of examples to share – basically, what I’ve learned through experience.

One of the basic tips I talk about is RBF.

WKYC-3 (NBC Affiliate) in Cleveland, Ohio Photo Cred: Adam Gercak

Posture is important especially since I look super small behind a podium.

NBC24 (NBC affiliate) in San Francisco

One thing is for sure, on camera, I need to smile more.

Fox-8 in Cleveland, Ohio

#Yikes

Who is attending? I have the Mayor, entire City Council, Safety Director, Public Safety Chiefs, Health Department, Emergency Management, etc….So yeah, it should be fun.

Have a great long weekend peeps. Please take time to remember those who have paid the ultimate sacrifice for our freedoms in this great country.

@rusnivek

How KTLA’s Liberte Chan used social media to showcase common sense #CAWx

Posted on May 16, 2016 by rusnivek

Looks like KTLA (CW affiliate) made the news again.

Correction: KTLA IS the news.

Anchor Chris Burrous said “We are getting a lot of emails.”

Errrrr, perhaps a different on air line would have been more appropriate. I am thinking that the on air/broadcast decision and handing her a cardigan was a poor choice.

“KTLA’s Liberté Chan initially changed out of her original outfit because it got “keyed out” – or rather, didn’t work well with the green screen and the weather report colors. She changed into a black tank dress, writing on Twitter, “Even if it’s early in the AM, can’t beat a black beaded dress.” However, apparently her new glamorous look didn’t go over well, leading to Weekend Anchor Chris Burrous to hand her a sweater in the middle of her weather report.” – Maria Mercedes Lara (@maria_mercedes)

Here’s how Liberte used FacebookLive, YouTube, and other behind the scenes videos to show viewers the real story behind the wardrobe choice.

More importantly, how accurate are her forecasts?

Liberte-don’t apologize. Give good weather info.

C’mon people. Stop being so delicate.

@rusnivek

Media work today with WKYC #PIO #AlohaFriday

Posted on April 29, 2016 by rusnivek

Doing some media stuff today w/ WKYC-3 (NBC Affiliate) in Akron.

Working with WKYC Reporter Jasmine Monroe (@MONROEWKYC) and Photojournalist Carl Bachtel.

Building relationships and strengthening partnerships are easy ways we as PIOs can enhance our partnerships before a disaster or emergency.

Quick side note: They prefer tweets, Facebook posts, and text messages more than the traditional press release.

We discussed so many other challenges PIO and media teams face including telling the truth, don’t hide from the media, and of course professional respect/courtesy on the scene. Yep. All the same things we talk about in class huh?

#ToldYouSo

And of course it’s #AlohaFriday so you know, I gotta share the Aloha spirit.

Thanks again to Jasmine, Carl, and the news team at WKYC.

@rusnivek

#CJSavesCLE gets nominated for an Emmy!

Posted on April 29, 2016 by rusnivek

Super proud to see our little 2015 Christmas project #CJSavesCLE get nominated for an Emmy!

Check out the Fox8 story here.

Cleveland Police, Cleveland FBI, A Special Wish Foundation, led the charge. But so many public safety agencies and officials that made this day possible.

I can’t thank them enough. All the planning was totally worth it.

CJ – still such a cool dude!

Many mahalos to my friend and fellow CPD Public Information Officer Sgt Jen Ciaccia.

@rusnivek

On scene for your scope or live broadcast? Don’t forget to

Posted on April 28, 2016 by rusnivek

Just a quick reminder to reporters doing their live shots from the scene AND also PIOs/PAOs who are doing their own Periscope or FacebookLive broadcasts from the scene.

Remember in Periscope, once you start, you can’t just zoom in frame to exclude redic onscene jokesters.

Remember to think about an alternate broadcast site. Just in case.

Imagine running away (with a selfie stick in hand) to get a less distracting frame…

Love you lots on this rainy Thursday.

@rusnivek

2016 South Carolina Business Disaster Recovery Symposium – final thoughts and thanks

Posted on February 6, 2016 by rusnivek

Last week, I had the chance to present in front of the leaders of South Carolina in Myrtle Beach at the 2016 South Carolina Business Disaster Recovery Symposium.

It was a packed house! (Photo credit: A. Hardin)

It is outstanding to see everyone, especially private industry building partnerships with governmental agencies. I talked a ton about the use of social media and communications.

Just me, standing on chairs dancing away.

Of course all the news media was there too…

WMBF News (NBC Affiliate)

PIO interview skills in 3…2…1…

“We must work in tandem with our partners in public safety…” (Photo credit: A. Hardin)

And the reporter?

Trust me, the WPDE (ABC affiliate) News reporter Liz Cooper was hilarious. (Photo credit: A. Hardin)

At this Symposium, not only were they talking about preparedness…

Gahhhh, I love preparedness! My favorite month is……. (Photo credit: A. Hardin)

…we talked a ton about response and RECOVERY!

Because it isn’t as sexy, the recovery phase in Emergency Management does not have the same visibility when compared to the Preparedness phase or the Response phase. So this symposium is a perfect opportunity to showcase some messaging and how communications needs to be an integral part of any government or private business during recovery.