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Emergency Management, Emergency Services, & Disaster Spox

Instructing the National Emergency Management Executive Academy at FEMA

Posted on April 30, 2016 by rusnivek

Pretty excited to instruct again on Monday at FEMA’s Emergency Management Institute.

My class is the newer National Emergency Management Academies EM Professional Programs (EMPP) – Executive Academy.

I’m truly honored to be chosen to instruct the National Emergency Management Executive Academy that focuses on Strategic Leadership and Critical Thinking. My part? Crisis Communications, Public Information Officer, and Social Media Exercises.

Sunnies on and pin on point!

I hope to see you in class on Monday!

Totes excited.

@rusnivek

Snapping preparedness messaging aka SnapSleet-Safety-PIO-SM-16-001

Posted on March 25, 2016 by rusnivek

Using SnapChat for preparedness isn’t as easy as one would think.
So here is yesterday’s snap in sleet.

Few items that I have to ponder for next time:

1. Portrait vs landscape. Since MOST of our recipients will be viewing this on a mobile platform (vertical), we should shoot the videos in portrait mode. That makes “selfie” solo production a bit more difficult. Hint: You might want to stop making fun of that selfie-stick now and get one.

2. Outside conditions (esp in our line of work) necessitates an external lav mic. I have one and I totally forgot to use it.

3. Framing needs to be assessed because the shot needs to include room for text.

4. Remembering which side is up during landscape video shooting is important. (I purposely did it so I can see if viewers rewatched the video to get the full effect). But SnapChat’s analytics don’t show amounts on segments – it only shows who has initially watched.

5. My shot list should have included various parts of the vehicle. Similar to a news package, varied backgrounds would likely keep audiences more engaged and keep their interest.

6. Filming in sleet isn’t fun.

7. Clean your lens. A lot.

8. Turn off your engine. Ambient noise will affect your sound (esp being so close).

9. I should have used some sort of emoticons to appeal more to a younger demographic/audience.

10. Saving the snap to YouTube (in its entirety) so that it can be used for other preparedness efforts (including separated sections).

I know the 10 items are detailed and nerdy, but as PIO or PAO or Communications Pros, I feel we should regularly share our lessons learned with others so we can all improve our tactics and deliveries.

Have a safe weekend peeps.

@rusnivek

Great save USCG and bonus points for mentioning PFDs & EPIRBs

Posted on December 11, 2014 by rusnivek

Well done to the US Coast Guard’s crews from D14 – great save!

(U.S. Coast Guard courtesy photo)

Bonus points on the safety message of a life jacket/personal flotation device (PFD) and an emergency position indicating radio beacon (EPIRB).

Well done external affairs.

@rusnivek

Multi-purpose binder clips help a lot #NatlPrep #Prepared2014

Posted on September 4, 2014 by rusnivek

Rounding the corner through the first week of 2014 National Preparedness Month!

“Be Disaster Aware, Take Action to Prepare”

Of course you need to be prepared right?!?!? My goal is to provide actionable information so that you can better prepare you and your family.

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Reconnect with Family After a Disaster.

#4: Multi-purpose binder clips help keep wires organized for easy visual access to connection points #NatlPrep #Prepared2014

These office binder clips allow me to keep things organized, clean, stowed neatly, and tied down as I travel around. Additionally, I am able to pair the ends of the cables together so I can immediately see the end attachment points.

(And who doesn’t love binder clips right?)

I have assessed my entire family’s cell phones and mobile devices and found that this lightning cable is needed by everyone. We are an iPhone 5 & 5s family.

Not pictured above, are my micro USB cables which charge other mobile devices. Everyone should plan on supporting power needs for the family’s mobile devices (tablets) and accessories (keyboards).

Assessing the entire family’s cell phone power needs before a disaster can ensure that your family will remain connected through and after a disaster.

Family first peeps!

@rusnivek

Cell phone WITH cables and external power supply #NatlPrep #Prepared2014

Posted on September 3, 2014 by rusnivek

Half way through the first week of 2014 National Preparedness Month!

“Be Disaster Aware, Take Action to Prepare”

Lots to do…just be prepared!

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Reconnect with Family After a Disaster.

#3: Have extra cables w/ multi-option external power supply for charging your cell phone. #NatlPrep #Prepared2014

Because we use/push more information and data, our power consumption has skyrocketed. I find that having extra cables in various lengths will make life easier when charging your phone. Keeping your family informed before/during/after a disaster is so important – so keep your mobile devices charged!

Additionally, my extra battery pack has gets used almost daily. Busy lifestyles call for travel or remote working options so choose one that has a USB connection(s) so you can charge your various mobile devices.

Because you never want to be *that guy* or *that girl* who hides in the corner next to a smelly garbage can to use the lonely random plug because of this…

@rusnivek

My day at FEMA HQ #Prepared2014

Posted on March 30, 2014 by rusnivek

Had a chance to stop by FEMA HQ.

Also FEMA’s new MCOVs were on display right next to Quizno’s. Neeto stuff.

One of the highlights was a chance to sit and hang in the NRCC for a bit…just to see where the magic happens. Sa-weet.

Then on to the serious stuff. Lots of discussion with FEMA’s External Affairs folks pertaining to preparedness and readiness. #Prepared2014 – great stuff planned as we move into mid 2014. Truth be told, I’m just glad to be a part of the action.

I also enjoy meeting with people who are passionate about their jobs and really believe in their careers. It’s not often you get to see that kind of true dedication.

Running to make my afternoon meetings, I got a chance to hang with several Emergency Managers from around the country who were in town attending the National Emergency Management Association (NEMA) Mid Year Planning Conference in VA.

Not only are they true fellow emergency managers, more importantly, they are friends. Trouble was to be had since we tried to emulate Ellen DeGeneres’ Oscar night #Selfie for the other #SMEM folks. BTW-if you don’t know these peeps in this picture, trust me, you should. No seriously, trust me, you should.

Mahalos to Meischa Jackson for the assist.

I also got to sit down and talk again to Doc Lumpkins who is the Director of National Integration Center at FEMA HQ.

Haven’t seen him since the 2011 UASI Conference in San Francisco. I can’t begin to tell you how funny he is. I got nothing but mad respect for this guy!

In review, I should really make more trips to DC to meet with my peeps.

*sigh*

Now off to South Carolina!

@rusnivek