Starting out today teaching…
Tag Archives: media
Yikes-media is here!
Yikes.

Nice parking…C’mon man!
Me? News? Interview?

Can I please get you a reflective vest or a blinking hat?
Good thing I have my Aloha shirt on.
PIO skills in 3…2..1…
Live coverage by these two social media pros #CJSavesCLE
Instead of the standard public safety vs media fight, do you want to see two social media pros live tweet how Christmas in Cleveland gets saved?

Sur and Steer: Telling the live story on how someone special saves Christmas.
Follow along with me on Twitter: @CLEPolice or Facebook: ClevelandPolice
Or tune in with Jen on Fox 8 news (WYW-TV) for live breaking news or on Twitter or Facebook.
Media wearing ballistic vests? #PIO
I wish our friends in the media didn’t need to have to wear ballistic vests onscene.
Some helpful social media terminology #SMEM
I’m often asked about terminology found on social media. Here are the 12 most commonly asked terms (as of 11-06-15):
1. Squad
Definition: Your crew, your team, your trusted agents aka your BFF (Best Friends Forever)

SM example: Heading to the White House w/ my squad. #SquadGoals
2. Ghosting
Definition: Ending a relationship by completely ignoring the other person on all social media platforms.
SM example: Dayum! Chastity ghosting Frank because he cheated.
3. Bye, Felicia
Definition: A term used to be dismissive of someone first popularized by the hit movie Friday (1995). Thanks for the team from MT on this info.
SM example: Hold up, you said you were going but now you are bailing? Not cool. Bye, Felicia.
(Note: There is some discussion on the possibility of this statement being perceived as degrading females)
4. On fleek
Definition: On point, looking good

SM example: @Ohio_EMA Nancy’s first selfie is on fleek!
5. Cray
Definition: Short hand abbreviation of crazy.

SM example: Overstaffed Friday night at NRFD – It’s about to get cray!
6. BAE
Definition: Before anyone else or a term of affection to another person
SM example: “he was supposed to be bae a long time ago but I got friendzoned so now we’re bffs but you know, that’s better than nothing so.” -(@sosatooturnt_ on 12-22-14 at 0405)
7. FOMO
Definition: Fear of missing out

SM example: It’s cool, I’ll just sit here nursing my FOMO.
8. Turnt
Definition: excited or super hyper
SM example: He dispatched the heavy rescue team?!? This crash is bout to get turnt!
9. #FF or #FridayFollow
Definition: Primarily on Twitter, this trendy hashtag is used on Fridays to recommend to others to follow.
SM example: #FF #FridayFollow @ReadyGov @PrepareAthon @FEMA @DHSGov @DisasterCTR @TEEX_NERRTC @CDPFEMA @CTOSRadNucTrng @NCBRT @SERTC_training
10. “Swipe-right or swipe-left”
Definition: An action used on the social media app Tinder for social acquaintances. The in app action of swiping on the picture to the left denotes you do not want to have interactions with the person (aka NOPE) and the action of swiping on the picture to the right denotes you have interest in the person featured (aka LIKE).
SM example: Brandy is so fake and under qualified, definitely swipe-left.
11. Troll
Definition: A person who only engages online discussion to create controversy.
SM example: Donald is not helping this convo at all. He’s just being a troll.
12. Doe
Definition: An abbreviation of the word though.

SM example: SFFD Truck-1! Dat tiller doe
A few other acronyms that still pop up:
- ICYMI: In case you missed it
- TBT: Throwback Thursdays
- MCM: Man Crush Mondays
- NBD: No big deal
- WCW: Woman Crush Wednesdays
- NSFW: Not safe for work
- AFAIK: As far as I know
- FBO: Facebook official
- IRL: In real life
- YOLO: You only live once
- SMH: Shaking my head
- LMK: Let me know
Like many social media apps, these terms will likely expire and new ones will come up.
For now, I hope this helps discern some social media terminology.
DHS Social Media Improvement Act of 2015
DHS Social Media Improvement Act of 2015
*Law: Pub.L. 114-80
**Sponsored by Susan Brooks (Indiana’s 5th congressional district)
***Signed by POTUS on November 5, 2015.
October has the big four: 3-9-5-NCAP #SURINDC
As National Preparedness Month closes, my October 2015 schedule is going to be very challenging. And as you know, I have to win. Here’s the plan:
First week: I’ll be in Carlisle, Pennsylvania presenting on Social Media in disasters. Pope out, Sur in! Glad to be back in Region-3.
Second week: I’ll be headed back to the Silicon Valley area presenting on social media specifically for large event planning and monitoring (because it’s all about the L right? Wait, it’s all about the 5-0 right?) I also hope to catch up to one of the VIPs at Intel. Since retiring from Emergency Management, his pro career intrigues me – so I believe some synergies could happen. Additionally, I get a chance to brainstorm with an extremely talented colleague from the NWS Sacramento office. I rant about “building relationships before an emergency” so I assure you that I am practicing what I preach. Love love LOVE me some Region-9!
Third week: I’ll be at Fairfield County (Ohio) Emergency Management Agency popping the G-290: Basic Public Information Officers Course and G-291: Joint Information Center / Joint Information System (JIC/JIS) courses. It will definitely be great to see my friend Director Kochis and crews again – back in Region-5.
Fourth week: I’ll be presenting at FEMA HQ in Washington DC on social media. Yep, at the big house. OMG. This is a big presentation. Big. REALLY BIG. While at HQ, I am hoping to catch up with Lumpkins, Kamoie, FEMA’s Digital Engagement Team…and since we’re fresh off the heels of National Preparedness month grabbing a cup of coffee with my besties from ReadyGov and PrepareAthon. Love me some HQ preparedness action! Additionally, I am hoping to grab a few meetings with my friends at the Pentagon and NGA too. Special thanks to US Representative Fudge (OH-11) for some extra time with Congress and a stop at the White House. Yep. The White House. Again. #SURINDC NCAP region!
It’s going to be a challenge month all October long.
Get it.
DaD for a quick TTE for SM #ESF15 #PIO
I had a great time with the Northeast Ohio Public Information Officers (NEO-PIOs) who sat for a quick down and dirty (DaD) Table Top Exercise (TTE) designed around on a social media (SM) module (MOD). OMG.
Various topics discussed:
- Messaging during the preparedness phase
- Escalation of incident criteria
- Response messaging and verbiage
- Essential platforms and communication methods
- Dispelling rumors
- Actionable social media data
- Critical JIC/JIS positions during initial EOC activation
- Metadata for threat hazard analysis
Lots of fun esp various discussions on platforms and reach.

Public Information Specialist @ThingsToShea and Public Information Officer @TomsDarren work to craft specific emergency alert messages in the preparedness phase #NatlPrep
Heavy debate on the use of mass notification systems…

@ClevelandFire Public Information Officer Gray & @LakeCoHealth Public Information Officer Cole collaborating on preparedness messages specifically for Instagram & Vine #NatlPrep
…and their true reach/effectiveness of messaging.

Summit County Public Information Officer @jamesp501 discussing multi-platform information dissemination for preparedness & evacuation #NatlPrep
Discussion on simplicity and concise messaging for those we serve before, during, and after an emergency.
BAM – solid Tuesday afternoon with my peeps!
Yups, I can’t thank these ESF-15 characters enough.
Mahalos my friends!
Stay safe my media peeps!
In the aftermath of today’s senseless shooting WDBJ7 Reporter Alison Parker and WDBJ7 Videographer Adam Ward, I wanted to share with you how hard many news peeps work in sometimes dangerous environments.
While the majority of them work in the safety of their news stations, many of the reporters and videographers are out in adverse and dangerous conditions. People don’t know it, but tons of work goes into just 30 seconds of TV. So many hands handling just one story for the broadcast.
I’ve worked with media locally and nationally – each station has their own flair and panache. Yes, at times relationships between public safety and the media can be strained however, I have great admiration for the media in their ever changing profession and assignments. I honestly respect your dedication to reporting the news and seeking the line of truth every day.
I encourage all media to be safe while onscene and be attentive to your surrondings (situational awareness). If your local emergency services can help during an emergency, do not hesitate to call 911. You are a crucial part of every community in providing the news. Most importantly, you are a part of our community.
Stay safe media peeps!
Friday talks with Ohio EMA leadership
It was great to spend some time with Ohio EMA leadership yesterday.
Discussion on community resilience, task force deployments, Presidential Declarations, key initiatives, outreach, training, EMAC deployments, stakeholder engagement, public information officer, Emergency Management visibility, social media, Public Assistance, SBA loans, documentation and reimbursements, FEMA Administrator Craig Fugate, Public and Private partnerships…heck-we even touched on the buzz words for 2015: Climate change and Cyber.
For sure, lots of notes!
It is so great to hear OEMA Executive Director Sima Merick passionate about all facets of Emergency Management.
Also got a chance to hang with my Ohio EMA Training and Education peeps Lisa and Susan too. Solid discussion about the upcoming Mass Fatalities course (G-386), PIO Courses (G-290), JIC/JIS Courses (G-291), Intermediate Incident Command courses (ICS-300), and the Recovery from Disasters Course (G-270.4).
Lots of good free stuff upcoming from Ohio EMA!
BTW-If you did a double take on that first picture, yes sir Sur, #AlohaFridays are made for an Aloha shirt. Period. Also a historical note, Hawaii became the 50th state on August 21, 1959.
Don’t worry peeps, look closely as I had my Ohio pin on.
Have a great weekend!









