Day-1 of the 2018 FEMA Master #PIO Course

Day-1 of the 2018 FEMA Master PIO (Public Information Officer) Program.


Obv at my favorite location: FEMA’s Emergency Management Institute.


Lots of super smart people in class from across the country including South Carolina, Florida, Ohio, Colorado, Oklahoma, Missouri, Maryland, Deleware, Texas, Indiana, Arizona, and Alaska. Whoa Nellie!

Solid discussion on public information, public involvement, strategic thinking, mission/goals, priorities, capabilities, solutions, communities vs tribes, NIMS/ICS, ESF-15, alert notification thresholds, trusted source of verified information, serotonin, public fears in 2017, hope, trust, stability, compassion, and most importantly, PIO networking/sharing of ideas.

Glad I wore a tie.


Apparently they know I tweet so shhhhhh. I have to pay attention.

Reporting live from snowy Emmitsburg….

@rusnivek

Stopped by Amazon Day-1 for a quick tour and a banana!

Got a chance to swing by Amazon Day-1 to say hi to a few friends.


And if you are going to ask, we did NOT meet in the new Amazon Spheres.


However, I did see the famous Banana stand – It’s totes real!!!!!

Aside from their new drone delivery (Amazon Air), there was lots of discussion on the new Amazon HQ2 location.

Yo Jeff, I got some ideas.


Special thanks to Suz and G-crew for the quick tour and banana.


Now, about that Amazon Fire thingy…

@rusnivek

Demobilized from Hurricane Irma, now headed back out again

I just demobilized from Hurricane Irma. Total of 42 days.

One thought as I repack: I have never worked so hard and had to use ALL my learned PIO skills and tricks in just one disaster.

Few hours to make the turnaround in Cleveland.

Now headed to support another DHS mission with the US and Canada.


Evoking the famous quote from Ray Stantz: “Oh, I got to get some sleep, I’m dying.”

@rusnivek

Holiday? Time off? Nope. #PIO 

Disasters don’t take holidays…neither do we.


The entire team Branch 5 Division A is here!

Let’s do this.
@rusnivek

Few PIO takeaways from yesterday’s #CLEStPats Parade Spoxing

Few Public Information Officer (PIO) takeaways after yesterday’s #CLEStPats Parade.

#Spectacles are great for “hands-free” wearable technology…because its difficult to ride a bike and social media.


Duh! Hands free is great.

However, many people asked about my Spectacles which made it difficult to focus in on duty stuff.


The video activation on Spectacles was tough because I had/could only use my left hand only to start the video.


I wonder if those that have been following along on the SnapChat story, are disappointed when they see it’s only a “regular snap” vs “from Spectacles” in the top left identifier. I guess it’s the same viewer mindset as picture vs video because video appeals to more audiences with movement. Spectacles video is circular in nature, easy to expand view of scene. Here’s a quick example.

Here’s the view from a portrait style snap.

And here’s the same view bust just one of the possible views of a snap with viewer control of scene and framing.

Obv, lots more to see.

Additionally,  I can see many of the viewers expecting video as they are getting the “behind the scenes” details with consistent narration. Which means – WE HAVE TO KEEP TALKING ALL THE TIME! Yikes.


As for Spectacles, you might want to consider your breathing as part of the “production” because my Spectacles picked up my breathing standing still and on the bike.

Wind blocking isn’t so great on them – so your “action” movement might be tough to record proper audio. There are no visible ports on SnapChat’s Spectales to attach an external mic.

Again, fun times yesterday with Cleveland Police and so many all-hazards partners in public safety.


If we consistently support each other, we will all succeed in our respective missions.

Be safe out there peeps!

@rusnivek