Day-2: Basic Public Information Officers Course #PIO #PAO

Day-2 of FEMA / Ohio EMA Basic Public Information Officer course.

Many of our participants wanted to know what is was like to implement a media pool for an international audience so we obliged by showcasing the May 2013 landmark case of the Cleveland Survivors’ Amanda Berry, Gina DeJesus, Michelle Knight.

After discussing interview tips, we reviewed all media interviews. Everyone got a chance to openly review their newly acquired PIO interview skills.

PC: E. Creech

PC: E. Creech

Sharp PIOs providing some sharp witty responses to the fictitious disaster.

Great discussion on redirection…


…and phrasing…


…and transitional phrasing or bridging…


…and reversing a negative…


…and of course the “no comment” conundrum.


All these in class activities help better our PIO on camera TV interviewing skills.

Meanwhile, a few participants tried to manually control the interview by holding my mic hostage.


Fun times.

Looking forward to our G291: Joint Information System / Joint Information Center class tomorrow on #AlohaFriday.

@rusnivek

 

Instructing the National Emergency Management Executive Academy at FEMA

Pretty excited to instruct again on Monday at FEMA’s Emergency Management Institute.

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My class is the newer National Emergency Management Academies EM Professional Programs (EMPP) – Executive Academy.

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I’m truly honored to be chosen to instruct the National Emergency Management Executive Academy that focuses on Strategic Leadership and Critical Thinking. My part? Crisis Communications, Public Information Officer, and Social Media Exercises.

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Sunnies on and pin on point!

I hope to see you in class on Monday!

Totes excited.

@rusnivek

 

Top notch peeps from across the country in Texas

My social media class today…


Definitely one of the most diverse All-Hazard classes I had in a long while. Participants represented Emergency Management, Fusion Center, Public Works, Land & Natural Resources, Fire, Health Department, EMS, Private sector, HAZMAT, Police, Veteran’s Affairs, Intelligence, US Coast Guard PIAT, National Weather Service, CERT, and PIOs / PAOs.

Top notch peeps from across the country this week!


Special thanks to my old friend Houston Office of Emergency Management Melanie Manville for hosting this new #NDPTC class.

Many Mahalos.

@rusnivek

Great time teaching at the PEMA 2014 Emergency Management Conference

I had a great time teaching at the Pennsylvania Emergency Management Agency (PEMA) 2014 Emergency Management Conference.

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Learned a TON of stuff and terminology too.

Special thanks to PEMA Director Glenn Cannon, Chief Deputy Director Robert Full, Director Norm Auvil, Acting STO Stephen Michelone Jr, EM Spec Graham Hess, and all the Area Directors for the hospitality.

Also glad to finally meet the FEMA Region III Training and Exercise Team.

It is outstanding to see such solid partnerships with Keystone Emergency Management Agency (KEMA) and the Pennsylvania Emergency Management Agency (PEMA) esp when it comes to the organization of such a large event.

Mahalos!

@rusnivek

Presenting some social media magic here in Ashtabula

Did someone say “social media magic”? Heck yeah…and it’s right here in Ashtabula: the use of social media during disasters!

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Making sure we cover the entire state, we hit Columbus yesterday and today, we are setup in the farthest NE corner of Ohio, Ashtabula County.

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We are fortunate to have State of Ohio Emergency Management Agency (OEMA) PIO Tamara McBride (from Columbus) peek into the class and say hi to everyone.

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Leveraging our current technologies during non-emergency times will help concrete our actions and increase our communications during disasters.

Looking forward to seeing some great progress and interaction in social media.

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Additionally, it’s so nice to see old friends and colleagues from my past. Truly outstanding.

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No matter wearing my flight helmet, my hospital shirt, my fire helmet, whatever….I’m just glad to see great friends again.

@rusnivek

Great start to today’s OEMA social media class

Another great morning here at the State of Ohio Emergency Operations Center.

Various agencies from all over the state in attendance at today’s social media class.

Special thanks to Ohio EMA Assistant Director Sima Merick for the welcome message.

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Now to break down more info and tools on how effective PIOs (Public Information Officers) or PAOs (Public Affair Officers) engage on social media.

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Excited to be instructing a bunch of PIOs today.

@rusnivek

First delivery of EM Terrorism class in Ohio

On Friday, I got a chance to teach one of the first Emergency Management Terrorism Courses on behalf of the State of Ohio.

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Lots to add in 2014 because the class was last updated in 2005.

Also got a chance to see this weirdo too.

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Happy birthday FC Steve Bosso.

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Special thanks to Summa Health Training Officer Games Gish and all the crews from Summa Health for the great hospitality.

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@rusnivek

Teaching again at OEMA’s Emergency Operations Center

Guess who’s teaching at Ohio Emergency Management Agency today?

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That’s right, training in the state EOC…who’s your EMDaddy?!?

And here is Ohio Emergency Management Agency’s Director Nancy Dragani welcoming our class.

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But first, lemme take a #selfie…

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Whoop whoop!

@rusnivek

From the EOC at Wayne County EMA

Breaking it down for the folks in Wayne County today.

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Showing much alohas to FEMA Administrator Craig Fugate.

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All the fun stuff during class…cause that’s how I roll.

Reporting live from the Emergency Operations Center (EOC)….

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@rusnivek