We talked a little about press credentials last week in our Ohio Emergency Management Agency (OEMA) Basic Public Information Officer (PIO) class. Here’s an example of Chicago’s press creds.
(Some of you may remember Erin Kennedy from WKYC 3 here in Cleveland).
PIO Pro Tip: Build trusted relationships w/ the media prior to an incident.
A fine day to teach the Ohio Emergency Management Agency’s JIS / JIC Planning for Tribal, State, and Local PIOs (G-291) course in Medina County!
A classic start with The Who.
One of the big points emphasized in this class is the differences between a Joint Information Center (JIC) and a Joint Information System (JIS). Both have merits in daily operations and each have strengths and weaknesses in disaster operations.
Sometimes PIOs don’t understand that a JIC or JIS activation is just like a normal activation. If you can’t figure out the differences between the two, take the class from those who have actually worked a JIC or a JIS.
On Tuesday/Wednesday in the Basic Public Information Officers’ Course (G-290), we talked about training and readiness efforts for any PIO. Go Kits were a hot button topic as everyone’s PIO kit would most likely be different. Resource manuals are great to have, but difficult to keep updated. Just maintaining a PIO contact list is a tedious task.
Much discussion about food in the kit. This was obviously NOT a good example of what you should be eating during an JIC activation.
Prob not the best lunch.
Healthy body = Healthy mind. Period.
As the day progressed, we facilitated several in-depth discussions on teamwork, joint efforts in responses as well as some pre-scripted messages that can be used by everyone. Planning now will reduce the amount of white hair during an incident.
Establish relationships now with local health departments, local and regional hospitals, local Hazardous Materials (HAZMAT) Teams, Special Technical Rescue Teams. Easily rely on your state staff and resources to support your actions. A great wealth of information is available to bring to the table. Just establish that connection before that awkward 0300 hit.
Additionally, tapping into local resources from other Federal Agencies like the Federal Bureau of Investigations (FBI), Bureau of Alcohol Tobacco, Firearms, and Explosives(ATF), National Weather Service (NWS), Environmental Protection Agency (EPA), Immigration and Customs Enforcement (ICE), Customs Border Patrol (CBP), National Transportation Safety Board (NTSB), Federal Aviation Administration (FAA), etc…so many options to establish relationships!
“Building relationships now can only increase our response effectiveness during a disaster.” – K. Sur
Looking outside government agencies, public and private partnerships can support our safety and response initiatives – so we need to make a concerted effort to make those connections now. Build relationships before a disaster!
Sur and Mo!
So how can you bring all these resources together? Consider these actions to explore in your jurisdiction:
And if you were wondering, class participants did well on their post-tests.
Psssst…the answer is “C” #not
We had a great time teaching this week. Much thanks to the Medina County Emergency Management Agency and EM Director Christine Fozio for their hospitality. Super fun time.
So much ducking fun (duck face reference)
Special thanks to the Ohio Emergency Management Agency for sponsoring this all-hazards class for our partners in public safety.
(L to R): PIO Instructor Kevin Sur, Medina County Emergency Management Director Christine Fozio, and PIO Instructor Monique Witherspoon.
If you are looking to attend OEMA’s free PIO courses:
**coordinate through OEMA State Training Officer Susan Traylor.
As always, I’m looking forward to the JIC / JIS activation calls. I am excited for these new PIOs to put their new acquired PIO skillz in place. And yes, I said skillz with a Z.
Time is short so do good stuff!
Final day of the Ohio Emergency Management Agency’s Basic Public Information Officer Course (G-290). Kaboom!
Before class started, we pumped a little Billy Joel through the ECC&C speakers.
We talked about what kind of information needs to be disseminated including categorizing messages by priority. Obviously, we discussed various social media platforms and a few publishing options to maximize visibility.
Basically, it still comes down to maximizing our efforts during a disaster or emergency.
Working in groups, all participants formulated action items to implement at their agencies. Incidentally, this is truly the reason why so many ICS classes exercise in groups…is to help facilitate open dialogue. Building relationships is easier in an open classroom setting.
And yes, 0300 is NOT the time to be meeting fellow public safety professionals for the first time in the EOC.
As a group, we evaluated everyone’s TV PIO interview.
Everyone shared constructive recommendations with the entire class. Everyone.
In fact, the private industry crew really enjoyed the training and wanted to work/train more closely with various public safety agencies (Hmmmm, I sense this could be the start of a public-private-partnerships-EEEK).
In the end, more group work and a secondary interview helped participants to become more comfortable in front of the camera.
Additionally, non-verbal actions including certain physical cues were shared to help PIOs take back control from an aggressive reporter and take control of the interview.
Remember, the important point to remember is….
Reporting live from FEMA Region-5, at the Medina County Emergency Coordination Center & Classroom…
First day of the Ohio Emergency Management Agency’s Public Information Officer Course (G-290). Whohoo!!!!
Welcome and intros today by OEMA NE Region Supervisor Bob Zehentbauer.
Bob Z kicking off today’s Ohio EMA Basic PIO course.
(Bob-Mahalos for the kind words)
Special thanks to Medina County Emergency Management Agency and Director Christina Fozio for hosting this great all-hazards class.
Medina County EMA Director Christine Fozio with the best hospitality in the EOC!
This class, our participants hail from various disciplines including Fire, EMS, Law Enforcement, Emergency Management, Hospitals, Prison officials, Private Industry, Health Department, and Higher Education.
So many experiences to share especially with all the EOC activations we had in the past 5 years here in NE Ohio. Castro case, Ebola, Pepper Pike Tornado, Flooding, Operations Barclay, Hurricane Sandy, etc…all are great experiences that we as instructors can share our experiences with our participants.
I believe the best part about the G-290 course? The on-camera interviews for everyone.
One camera for face, one camera for body language, and a tricky “reporter” asking questions.
Many instructors shy away from this task because they don’t have the time, experience, or even the equipment. However, I believe that it is imperative we have these tools that simulate real-life situations. We as instructors should provide the most realistic examples of in-field experiences for all participants.
For those attending, we will never compromise. We will always provide the best class.
Period.
June will be a lighter schedule as I wind down on a few projects.
First week: I’ll be at the OEMA Basic Public Information Officers course including the JIC/JIS part. On camera interviews for everyone! (Region-5)
Second week: I am assigned to South Dakoka. My first time in FEMA Region-8 baby!
Third week: I will be in Florida (Region-4) piloting FEMA/NDPTC new social media presentation.
Fourth week: I’ll be back in Ohio and I *might* be working in an EOC or a field ICP.
Quieter month huh?
| 14-007: Your image on social by monitoring your name | |
| Agency: Lakewood Fire | Topic(s): Monitoring your name/branding |
| Date: Fall 2014 | Platform: Twitter |
Monitoring your namesake has been debated for years. But with decreased staffing and less time to do more with less, many agencies are bypassing this critical piece of community relations and image/branding. A good example is when a citizen commented on Lakewood Fire’s SUV parking.
Everyone has a camera these days. We use them not only to capture memories and precious moments, but also for documentation and shaming. I believe Todd was going for the public safety shaming factor here. I am unsure on the previous relationship between Todd and Lakewood, but there was never a response on Twitter back to Todd. Truth be told, these days, unanswered public questions are sometimes perceived as a government agency cover-ups/issues. Similar to the “No comment” – a non-response might even be worse.
How do you monitor your agency’s name or any derivatives? Try these free services: Google Alerts, search columns in TweetDeck or Hootsuite, or frequent basic vanity searches on any search engine or social media platforms.
While Todd’s use of hashtags is fairly standard social media malarkey, a swift response with a timely and direct reply to Todd’s tweet would help stop the perception that LFD is breaking the law or even setting a bad example. Remember, social media is about digital interaction.
The response could also be a teaching point so share with your audience some insight into your normal operations with a simple message on Fire Prevention activities – like hydrant testing. And using the hashtag #FirePrevention pulls up thousands of tweets about educating the public specifically in fire safety.
An effective @reply response to Todd’s tweet could have read:
| @stwrs1974 During an emergency, it’s tough to find safe parking. FYI-we also check/flush hydrants twice a year too #FirePrevention |
By phrasing it this way:
Time is valuable, so tweet good stuff.
***To download this as a single-page printable format, click this file:
YourImageOnSocialByMonitoringYourName-Safety-PIO-SM-14-007
It’s a beautiful Sunday as we start the second week of 2014 National Preparedness Month!
“Be Disaster Aware, Take Action to Prepare”
#SundayFunday right?
This week’s theme is consistent with FEMA’s National Preparedness Campaign: Know How To plan for specific needs before a Disaster.
#7: I have 3 days of food/water including meds & toys in my dog’s ready-go kit. #NatlPrep #Prepared2014
My immediate family includes my dog too…so I want to make sure she is prepared and can carry her own stuff.
Included in her pet preparedness kit includes a 3×5 notecard with
You can create your own pet preparedness list by using the information found here.
Good girl Kacy!
This year, make sure you include all your pets in your preparedness efforts because they have specific needs in a disaster.
Where is @rusnivek? 