Yikes.
Nice parking…C’mon man!
Me? News? Interview?
Can I please get you a reflective vest or a blinking hat?
Good thing I have my Aloha shirt on.
PIO skills in 3…2..1…
Yikes-media is here!
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Tag Archives: PIO
Classic floating head trick!
Breaking news on Mundays. Wait, we’re using the green screen today?
Classic floating head trick! PIO Pro tip: Never wear green when on going on studio news.
Now making everyone smile with the classic floating head trick!
Ahhh, the magic of TV!
Picture comparison posts on Instagram-Safety-PIO-SM-15-007
Pictures drive the photo-based platform Instagram. Solid eye-catching photos must grab your audience’s attention so Instagram provides various filters to improve contributors’ pictures. But when doing a comparison post (before vs after), agencies should consider the lightening of the picture before posting to enhance picture visibility (not photoshopping).
Compare the two before/after photos of the airport terminal. This picture of the after-construction terminal looks ominous, dark, and maybe not as friendly as it should, especially for an “after” construction picture.
Additionally, the free AdWare “Pic Collage” logo is on the bottom right of the original post is large and visible and a bit distracting.
Take the time to lighten the picture before you post (can be done free with Instagram’s filters), the picture would have looked more open and friendlier – a clear improvement over the previous comparison picture.
Utilize the free filters as well as various sectional picture framing provided by Instagram’s latest app updates to allow for a cleaner post. On Instagram, photography must be clean because the attraction on this social media platform is visual.
Three important things on comparison photos:
- Make comparison photos undoubtedly clear on the improvement.
- Human perception associates brighter/more light as an improvement.
- Remove distracting free adware markers before posting to social media.
On Instagram, your photography skills are incredibly important because you are communicating a story to your audience with a picture.
Time is short, so Insta good stuff!
Or download the one-pager: Picture-comparison-posts-on-Instagram-Safety-PIO-SM-15-007
Media wearing ballistic vests? #PIO
I wish our friends in the media didn’t need to have to wear ballistic vests onscene.
Photo cred: @scottzooom7
Proud of my fellow #PIOs – Ciaccia and Morris
So proud of my fellow cohorts Cleveland Police Lt. Morris and Sgt Ciaccia.
Cleveland Police promotions 11-30-15 (Photo cred: MPIO Erica Creech)
Deserved and well earned. #PIO
Spelling is algorithmically important for LinkedIn-Safety-PIO-SM-15-006
| 15-006: Spelling is algorithmically important for LinkedIn | |
| Agency: LinkedIn platform | Topic(s): LinkedIn, Spelling |
| Date: 10-30-15 | Platform: LinkedIn |
I have been asked to connect with many of you on LinkedIn. However, it is worth knowing that all Fortune 500 companies use LinkedIn as a recruiting and verification tool so subsequently spelling your actual job title correctly is a good start for the automated systems to match your account.
I get everyone is busy with lots to do. But glaring errors like this are avoidable and as a manager, drove me to reject applications citing inconsistencies in work, history, and documentation.
Look, I don’t have the best spelling either. In fact, I’d blame some of my spelling miscues to #DYAC – but LinkedIn is NOT the place where you are allowed to make these errors.
Just think how detrimental it would be to abbreviate the word Assistant (“Asst”) and forget the “t” – dangerous especially when the HR hiring algorithm forever excludes you from all remaining searches because of vulgarity.
Important four things:
1. Spelling your job title correctly is important.
2. Correct spelling will allow more matches when companies use job algorithms.
3. If you connect, the requesting connection’s spelling error will appear on your timeline to ALL your connections.
4. Spelling errors are a reflection of your professional work.
As a Friday afternoon activity – I’m going to check my LinkedIn account for spelling errors now.
A simple but important factor to remember when using LinkedIn – a professional social media platform for your career and growth.
Time is short, so post (and spell) good stuff!
Or download the one-pager: LinkedIn-spelling-keywordsearches-Safety-PIO-SM-15-006
Discussion today on new technologies for PIOs
Yesterday, a bunch of PIOs met to discuss some video publishing options.
And yes, pushing out time-sensitive information and learning about new technologies ON THE SAME MOBILE DEVICE AT THE SAME TIME does cause some stressful moments.
However, we got serious and openly discussed a few new technologies.
You guessed it, the theme of the day was the immediacy of mobile hardware and software for broadcast video. So our spirited discussion resulted in a lunch-n-learn program.
Other tips from today’s meeting:
- Adapt and overcome.
- Play the long game.
- You are bigger than you think.
- Promotion.
- Put in the work.
- Make them follow you.
Ahhh yes. Because if we can avoid having to go here…
…we can be more productive for our leadership and enhance the visibility of our field/tactical operations.
Looking forward for big things to come.
Facebook looking more Twitterish or Tinderish or SnapChatish Safety-PIO-SM-15-005
| 15-005: Facebook looking more Twitterish or Tinderish or SnapChatish | |
| Agency: Facebook platform | Topic(s): Facebook (personal) |
| Date: 10-02-15 | Platform: Facebook |
A few hours ago, Facebook just rolled out a few new features you should be aware of.
First, right below your personal profile picture, you can see they have added an additional sentence so you can add a description about you.
For this specific feature, Facebook has limited you to 101 characters, attempted imbedded emojis or other linking directives (like Twitter handles outside of Facebook world) do not work.
Why is this important? Three things:
- It allows Facebook to gather more information about you by allowing you to place topics that best reflect you (aka self-identified targeted words).
- They can use these descriptors to serve you more ads and/or grow your networks to those with similar word associations.
- Hyperlinks do not work in this descriptor box.
And if you think this is familiar, this description feature box parallels Twitter’s description box which is also located below your twitter name and Twitter handle.
Facebook has also added a new feature where you can add 5 additional pictures about yourself. Think of this as an enhanced profile picture. This allows you to showcase 5 different profiled images of yourself on your personal Facebook page.
This feature obviously makes it look more Tinderish. Gawd – *swipe left* please!
Why more pictures? Better facial recognition. User contributed best profile pictures of themselves for identification.
A few days ago, Facebook crashed as they were pushing for the launch of their 360-video, but if you thought this feature could lead to a few seconds of video profile picture of yourself, you would be SnapChat correct.
Two new features on Twitter….I mean SnapChat….I mean Tinder….I mean Facebook.
You get the idea…Zuck’s blurring the lines again.
Keep your social media tools game sharp peeps!
Or download the one-pager FacebookLookingMoreLike-Safety-PIO-SM-15-005
October has the big four: 3-9-5-NCAP #SURINDC
As National Preparedness Month closes, my October 2015 schedule is going to be very challenging. And as you know, I have to win. Here’s the plan:
First week: I’ll be in Carlisle, Pennsylvania presenting on Social Media in disasters. Pope out, Sur in! Glad to be back in Region-3.
Second week: I’ll be headed back to the Silicon Valley area presenting on social media specifically for large event planning and monitoring (because it’s all about the L right? Wait, it’s all about the 5-0 right?) I also hope to catch up to one of the VIPs at Intel. Since retiring from Emergency Management, his pro career intrigues me – so I believe some synergies could happen. Additionally, I get a chance to brainstorm with an extremely talented colleague from the NWS Sacramento office. I rant about “building relationships before an emergency” so I assure you that I am practicing what I preach. Love love LOVE me some Region-9!
Third week: I’ll be at Fairfield County (Ohio) Emergency Management Agency popping the G-290: Basic Public Information Officers Course and G-291: Joint Information Center / Joint Information System (JIC/JIS) courses. It will definitely be great to see my friend Director Kochis and crews again – back in Region-5.
Fourth week: I’ll be presenting at FEMA HQ in Washington DC on social media. Yep, at the big house. OMG. This is a big presentation. Big. REALLY BIG. While at HQ, I am hoping to catch up with Lumpkins, Kamoie, FEMA’s Digital Engagement Team…and since we’re fresh off the heels of National Preparedness month grabbing a cup of coffee with my besties from ReadyGov and PrepareAthon. Love me some HQ preparedness action! Additionally, I am hoping to grab a few meetings with my friends at the Pentagon and NGA too. Special thanks to US Representative Fudge (OH-11) for some extra time with Congress and a stop at the White House. Yep. The White House. Again. #SURINDC NCAP region!
It’s going to be a challenge month all October long.
Get it.
DaD for a quick TTE for SM #ESF15 #PIO
I had a great time with the Northeast Ohio Public Information Officers (NEO-PIOs) who sat for a quick down and dirty (DaD) Table Top Exercise (TTE) designed around on a social media (SM) module (MOD). OMG.
Various topics discussed:
- Messaging during the preparedness phase
- Escalation of incident criteria
- Response messaging and verbiage
- Essential platforms and communication methods
- Dispelling rumors
- Actionable social media data
- Critical JIC/JIS positions during initial EOC activation
- Metadata for threat hazard analysis
Lots of fun esp various discussions on platforms and reach.
Public Information Specialist @ThingsToShea and Public Information Officer @TomsDarren work to craft specific emergency alert messages in the preparedness phase #NatlPrep
Heavy debate on the use of mass notification systems…
@ClevelandFire Public Information Officer Gray & @LakeCoHealth Public Information Officer Cole collaborating on preparedness messages specifically for Instagram & Vine #NatlPrep
…and their true reach/effectiveness of messaging.
Summit County Public Information Officer @jamesp501 discussing multi-platform information dissemination for preparedness & evacuation #NatlPrep
Discussion on simplicity and concise messaging for those we serve before, during, and after an emergency.
BAM – solid Tuesday afternoon with my peeps!
Yups, I can’t thank these ESF-15 characters enough.
(From L to R): Pollack, Cole, Sur, Gray, and Toms.
Mahalos my friends!
Where is @rusnivek? 