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Emergency Management, Emergency Services, & Disaster Spox

October has the big four: 3-9-5-NCAP #SURINDC

Posted on October 1, 2015 by rusnivek

As National Preparedness Month closes, my October 2015 schedule is going to be very challenging. And as you know, I have to win. Here’s the plan:

First week: I’ll be in Carlisle, Pennsylvania presenting on Social Media in disasters. Pope out, Sur in! Glad to be back in Region-3.

Second week: I’ll be headed back to the Silicon Valley area presenting on social media specifically for large event planning and monitoring (because it’s all about the L right? Wait, it’s all about the 5-0 right?) I also hope to catch up to one of the VIPs at Intel. Since retiring from Emergency Management, his pro career intrigues me – so I believe some synergies could happen. Additionally, I get a chance to brainstorm with an extremely talented colleague from the NWS Sacramento office. I rant about “building relationships before an emergency” so I assure you that I am practicing what I preach. Love love LOVE me some Region-9!

Third week: I’ll be at Fairfield County (Ohio) Emergency Management Agency popping the G-290: Basic Public Information Officers Course and G-291: Joint Information Center / Joint Information System (JIC/JIS) courses. It will definitely be great to see my friend Director Kochis and crews again – back in Region-5.

Fourth week: I’ll be presenting at FEMA HQ in Washington DC on social media. Yep, at the big house. OMG. This is a big presentation. Big. REALLY BIG. While at HQ, I am hoping to catch up with Lumpkins, Kamoie, FEMA’s Digital Engagement Team…and since we’re fresh off the heels of National Preparedness month grabbing a cup of coffee with my besties from ReadyGov and PrepareAthon. Love me some HQ preparedness action! Additionally, I am hoping to grab a few meetings with my friends at the Pentagon and NGA too. Special thanks to US Representative Fudge (OH-11) for some extra time with Congress and a stop at the White House. Yep. The White House. Again. #SURINDC NCAP region!

It’s going to be a challenge month all October long.

Get it.

@rusnivek

DaD for a quick TTE for SM #ESF15 #PIO

Posted on September 30, 2015 by rusnivek

I had a great time with the Northeast Ohio Public Information Officers (NEO-PIOs) who sat for a quick down and dirty (DaD) Table Top Exercise (TTE) designed around on a social media (SM) module (MOD). OMG.

Various topics discussed:

Messaging during the preparedness phase
Escalation of incident criteria
Response messaging and verbiage
Essential platforms and communication methods
Dispelling rumors
Actionable social media data
Critical JIC/JIS positions during initial EOC activation
Metadata for threat hazard analysis

Lots of fun esp various discussions on platforms and reach.

Public Information Specialist @ThingsToShea and Public Information Officer @TomsDarren work to craft specific emergency alert messages in the preparedness phase #NatlPrep

Heavy debate on the use of mass notification systems…

@ClevelandFire Public Information Officer Gray & @LakeCoHealth Public Information Officer Cole collaborating on preparedness messages specifically for Instagram & Vine #NatlPrep

…and their true reach/effectiveness of messaging.

Summit County Public Information Officer @jamesp501 discussing multi-platform information dissemination for preparedness & evacuation #NatlPrep

Discussion on simplicity and concise messaging for those we serve before, during, and after an emergency.

BAM – solid Tuesday afternoon with my peeps!

Yups, I can’t thank these ESF-15 characters enough.

(From L to R): Pollack, Cole, Sur, Gray, and Toms.

Mahalos my friends!

@rusnivek

PIOs at the Ohio_PIO Symposium – in Columbus! #OHIOPIO

Posted on September 25, 2015 by rusnivek

Reporting live from Columbus…

(From L to R): Howson Staub, Sur, Bosso, and Pollack.

Let the shenanigans begin!

@rusnivek

Teaching the brand new DHS/FEMA Basic Public Information Officer Course

Posted on September 12, 2015 by rusnivek

Awwww yeah! This past week, I got a chance to teach part of the brand new DHS/FEMA G0290: Basic Public Information Officer Course!

Formerly known as G-290 course, this is the new FEMA Basic Public Information Officer course taught across the country for all public safety and emergency management professionals.

Thanks again to the Kentucky Emergency Management Agency and KESC for allowing me the opportunity. Also, special thanks to the ever fashionable Mike from NIOA.

Shakas because we are reporting live from Kentucky…

@rusnivek

Day-2 of the 2015 Kentucky Governor’s Emergency Management conference for the Disaster Recovery course

Posted on September 10, 2015 by rusnivek

Second and final day of Disaster Recovery here at the Kentucky Governor’s Emergency Management Conference. As the lead instructor, it’s game time peeps!

I started the class out with some FEMA videos on the #Katrina10 recovery operation ongoing for Louisiana. They encompassed topics like whole community, public-private partnership, Faith-based organizations, and of course Fire/EMS public safety from SBPFD.

I then started laying the groundwork in the class for the end of day capstone recovery exercise.

But before lunch, I was requested to instruct in the adjacent room and teach the live video section of the KY Basic Public Information Officer (PIO) Course for Mike and Buddy. Addressing platforms and uses for situational awareness/common operating picture.

Nice to see some new PIOs in front of a camera. They did fairly well.

After lunch, we did some work with forms and cost recovery with Judge Bertram.

Overall, everyone had a great time learning and collaborating ideas for future Post Disaster Recovery plans. I’m looking forward to seeing Kentucky’s success in their enhanced recovery process now.

Special thanks to the Kentucky Emergency Management Office, KESC, and Ohio EMA for the invite and allowance to speak to all 38 Emergency Management Directors, 2 EM coordinators, 1 EM planner, 1 USAR, 1 lawyer, and 1 county executive. I’m also so glad to have the largest class at the conference too.

In anticipation for AlohaFridays, they broke out their best Aloha on a Thursday afternoon…Just. For. Me.

My new peeps! Reporting live from Kentucky…

@rusnivek

Packed September for 3 different regions with #NatlPrep

Posted on August 31, 2015 by rusnivek

August was quite the month of new stuff, and in true form, September will be just as exciting.

I am sure know that September is my most favorite month right? September is National Preparedness month where I’ll be featuring a whole bunch of different preparedness plans and you can participate and better prepare you and your family for disasters or emergencies. All of it…totally free!

But for the rest of the month, here’s the plan:

First week: I’ll be presenting at the Nebraska Infrastructure Protection Conference on Social Media intelligence and disasters. On day-2 of the conference, I’ll be giving the my national keynote presentation: Task Force Deployment to St. Bernard Parish Louisiana – Lower 9th Ward. Region-7 boom!

Second week: I’ll be presenting at the State of Kentucky Governor’s Emergency Management Workshop rolling out the brand new G-270.4 Recovery from Disaster course. Two days of critical recovery classes in Region-4…with me!

Third week: I’ll be in Columbus doing some Mass Fatality TtT classes with Ohio EMA and then delivering another Social Media course to Franklin County EMA. Back in Region-5.

Fourth week: We have the Ohio Department of Public Safety’s PIO Symposium (Friday September 25th, 2015) in Columbus.

And the Fifth week: I just might have some time to do some paperwork. Sigh.

This will be a tough first few weeks, but looking forward to the various regions.

And remember: Make your emergency plan today.

@rusnivek

Friday talks with Ohio EMA leadership

Posted on August 22, 2015 by rusnivek

It was great to spend some time with Ohio EMA leadership yesterday.

Discussion on community resilience, task force deployments, Presidential Declarations, key initiatives, outreach, training, EMAC deployments, stakeholder engagement, public information officer, Emergency Management visibility, social media, Public Assistance, SBA loans, documentation and reimbursements, FEMA Administrator Craig Fugate, Public and Private partnerships…heck-we even touched on the buzz words for 2015: Climate change and Cyber.

For sure, lots of notes!

It is so great to hear OEMA Executive Director Sima Merick passionate about all facets of Emergency Management.

Also got a chance to hang with my Ohio EMA Training and Education peeps Lisa and Susan too. Solid discussion about the upcoming Mass Fatalities course (G-386), PIO Courses (G-290), JIC/JIS Courses (G-291), Intermediate Incident Command courses (ICS-300), and the Recovery from Disasters Course (G-270.4).

Lots of good free stuff upcoming from Ohio EMA!

BTW-If you did a double take on that first picture, yes sir Sur, #AlohaFridays are made for an Aloha shirt. Period. Also a historical note, Hawaii became the 50th state on August 21, 1959.

Don’t worry peeps, look closely as I had my Ohio pin on.

Have a great weekend!

@rusnivek

Final FEMA review of the new social media courses #NDPTC

Posted on August 14, 2015 by rusnivek

I popped back-to-back-to-back social media classes last week in Sacramento, California.

Participants from all over the west coast attended. Specifically for Thursday and Friday, FEMA reviewed our new curriculum courses. Yep, straight up evaluation. Not going to lie, I was pretty nervous.

Ongoing for course design, I will make a few more additions/changes before courses are sent to the National Training and Exercise Division (NTED) for certification. Hoping for final approval in November 2015. Hope to hear the magical words “Federally published” as my course is listed in the DHS / FEMA Training catalog. Whoa Nellie!

For the classes? We had great interaction from all participants.

Solid discussions during the breakout sessions included professionals from all Emergency Support Functions (ESFs) as well as experts from the National Weather Service (NWS), Critical Infrastructure, and Volunteer Organizations Active in Disasters (VOADs), etc… Diverse groups make for the best discussions for sure!

As part of our continued efforts in Emergency Management, it is imperative that we address issues from the All-Hazards approach and incorporate the support of our stakeholders in solutions.

With heavy discussion, class participants had a great time engaging with others and using tools/techniques that are specific to the Preparedness, Response, Recovery, and Mitigation Directorates. Obviously, I showcased the importance of a good Public Information Officer (PIO) / Public Affairs Officer (PAO) and how their interaction in the Emergency Operation Center (EOC) or the Joint Information Center/System (JIC/JIS) is imperative to a successful emergency or disaster.

Also, starting to build an online learning library that can be easily accessed from anywhere using the #NDPTC is always good reference. Free. My favorite F-word.

Special mahalos to fellow Instructors Cheryl and MaryJo in the delivery of these courses.

Also the solid smiles from fellow #SMEM Jennifer and Scott was crucial support on this delivery.

Glad to be working with partners like the Department of Homeland Security (DHS), Federal Emergency Management Agency (FEMA), National Domestic Preparedness Consortium (NDPC), and the National Disaster Preparedness Training Center (NDPTC). Truly great to see everyone working collaboratively. Thanks to the Sacramento County Emergency Management for hosting these courses.

Looking forward to the next class at the International Association of Emergency Managers (IAEM) conference in Clark County, Nevada. See you there!

@rusnivek

Reporting live as I sink into the mud!

Posted on August 2, 2015 by rusnivek

Shoes! SHOES PEOPLE!

I can’t wait for all those expensive heels to get stuck in the mud…and no one likes a pair of muddy dress pants and fancy black wingtips. C’mon!

Reporters: Please dress appropriately when covering a story.

PIO/PAOs: Please dress appropriately when arriving on scene.

@rusnivek

Are you violating Facebook’s Terms of Service? Safety-PIO-SM-15-004

Posted on July 31, 2015 by rusnivek

15-004: Are you violating Facebook’s Terms of Service?
Agency: Various public safety agencies	Topic(s): Facebook organization page
Date: 07-31-15	Platform: Facebook

Facebook has a wide audience and many public safety agencies have taken to Facebook to promote their efforts. However, many agencies have created the wrong type of account on Facebook.

By creating your agency’s page as a person on Facebook, you are violating Facebook’s terms of service. And if you are going to ask, Facebook administration has the right to immediately delete everything. Yikes.

By registering your agency as an ORGANIZATIONAL PAGE, you can take advantage of Facebook’s analytics. This information is incredibly valuable as you evaluate who, what, at what time, and most importantly the how and why they are searching/visiting your agency’s organizational page.

Facebook readily asks if you know people and displays their basic account information. Facebook’s goal is to increase your networks by showcasing people that are similar to you. If you happen to see one of your neighboring public safety agencies who may have incorrectly registered a Facebook personal account, take the time to inform them on changing their account from a personal page to an organizational page.

Likes? As an organization, can I like other pages? Yes, as an organizational page, you can like other agencies too. Through Facebook likes, you can showcase to your trusted network of similar public safety agencies.

Remember, social media is about how you can amplify your networks and positively engage your constituents. We are constantly strengthening our relationships with similar groups – all in the name of safety.

Look, we all need to be good stewards of our public safety brand. All Emergency Support Functions (ESFs) need to constantly support each other and help agencies who need some social media guidance.

By double checking your agency and your partner agencies.

You can be compliant with Facebook’s Terms of Service agreement.
You can ascertain detailed visitor demographics free from Facebook’s organizational analytical information.

Time is valuable, so post good stuff.

@rusnivek

To download the one-pager, click on the link here: Safety-PIO-SM-15-004-PersonalOrOrganizationalOnFacebook