See, it was a good question!
Paulette Aniskoff (@PAniskoff44), Director of the Office of Public Engagement, The White House.
Well, it’s not often I get to correspond with my White House peeps.
https://www.youtube.com/watch?v=6nMXu2GriQ0
@rusnivek
Media considerations: Press amenities.
Aside from giving the media the juicy story they crave…we should do a better job in considering their needs during a disaster.
However, in this day/age of media involvement and constant interaction, it would behoove us PIOs to better meet the needs of our partners (that’s right, I said partners) in safety.
For prolonged incidents, it would be nice if your agency:
Since we are breaking down barriers, we need to explore a few options to support our partners in safety. Look at this setup…
…no seriously, look closer.
What do you see?
Build your relationships before a disaster and strengthen them as you continue to train exercise your skills. Partners in safety.
Let’s work together to better our response and enhance communications skills with just some basic needs for the press. Trust me, a little goes along way.
After all, the old adage goes: you can attract more friends with honey than vinegar…right?
@rusnivek
The rig is sounding awfully loud tonight…
…those apparatus mechanics really can’t get anything right!
Typical – blame everyone else first.
So, it’s probably a good time to check your doors BEFORE responding to any calls.
EMS Flight crews do it. Maybe a 360 walk around is a good idea.
*FD names removed to protect the innocent*
@rusnivek
That’s right, she got caught because of her Facebook post. 
Colleen Cudney was convicted for DUI in 2012. One condition – she is to submit to random breathalyzer tests.
Fast forward to St Patrick’s Day 2014 (March 17th, 2014). Colleen was out carousing and drinking. On Tuesday March 18th, 2014, Colleen gets called in for a random breathalyzer test.
Colleen passes. She’s so amazed, that she takes to Facebook and posts about it: “Buzz killer for me, I had to breatalyze (sic) this morning and I drank yesterday but I passed thank god lol my dumbass.”
Well, well, well…..Local law enforcement called Colleen back again for an additional urine test. Colleen had indeed failed the more precise urine test. 
At this time, Colleen is looking at an additional 93 days in jail from the 18th District Court in Michigan for violating her parole. Nice work Colleen.
Shockingly, Colleen has since deleted her Facebook post and her Facebook account. Hmmmmm.
Morale of the story: Know the power of social media because what you post, isn’t really private.
@rusnivek
It’s 2014 National Severe Weather Awareness Week from March 2nd through March 8th.
Today, we will focus in on wireless mobile notification alerts!
Have you heard of Wireless Emergency Alerts (WEAs)?
Do you know what the Emergency Alert System (EAS) is used for?
Meshing all technologies together, do you know how the Integrated Public Alert & Warning System (IPAWS) is already helping everyone?
At this time in Ohio, the Integrated Public Alert & Warning System (IPAWS) authorities who have completed the authentication steps are:
1. Ashtabula County
2. Clark County
3. Delaware County
4. Fairfield County
5. Geauga County
6. Lucas County
7. Ohio Emergency Management Agency
8. Tuscarawas County
Hope you are paired with one of these local agencies to receive better information during severe weather or major emergency…otherwise, you’ll be left out in the dark.
@rusnivek
Spending a bunch of time in NW Ohio with several emergency services agencies focused in on Water/Ice Rescue.
Did some GPS coordinate work, observation and recon work, and of course some grid search pattern work.
A few of my peeps testing their newly acquired National Incident Management System (NIMS) Incident Command System (ICS) concepts.
Had a chance to interact with a few of the NW Ohio water rescue resources as well as a few aeromedical agencies too.
I’m glad to see so many willing all-hazards participants involved in this exercise.
Also glad to see local and regional law enforcement participation in the day’s events too.
Despite relatively colder temps, all crews managed to say jovial and warm.
Thanks again to my cadre of ICS Subject Matter Experts in Operations, Logistics, Public Information, Communications, and Air Operations who assisted today with evaluation.
@rusnivek
Case of the Mundays? Nope, no time for rest Dr. Jones!
Weapons meeting at lunch.
Later this afternoon, I’ll be giving a class and meeting with Cleveland Water on PIO/Social Media.
More and more, I do enjoy seeing public utilities interacting more w/ their constituents on social media.
Snow is getting bad, I better fuel the Command vehicle now.
@rusnivek
Hold the phone…..OMG!
Best #selfie ever w/ @Ohio_EMA Executive Director Nancy Dragani.
Ohio Emergency Management Agency (OEMA) constantly embraces new technologies like social media to spread preparedness efforts and update timely information for everyone. Social media is just one piece of the puzzle that OEMA uses to extend and promote their outreach efforts with various public safety partners and enhance engagement from various constituents and stakeholders in every community.
Hey peeps in the EOC, check out the power of social media: “Say Aloooooooooha!”
Getting all the safety messages in a timely manner is the hallmark for success during any emergency or disaster.
Special thanks to my friends at OEMA and Executive Director Nancy Dragani!
Had a great time in Florida teaching various state Public Information Officers (PIOs).
I also found a cool new EOC/hangout too.
Maybe it’s the new typing and classification for EOCs.
Now heading to Sandusky to teach Incident Command.
Glad to be back in Region-5.
@rusnivek
Teaching two classes on Social Media/Public Information Officer stuff today and tomorrow at the Florida Emergency Preparedness Association (FEPA) conference in beautiful Daytona Beach.
FEPA was created in 1957 to help professional Emergency Managers work to protect the people of Florida. I’m sure glad to see SO many different types of EM professionals from various backgrounds and different organizations.
Any of my FL peeps want to #Tweetup ?
@rusnivek
