Boom shakalaka!
Who’s your daddy now?
Reporting NOT live in Vegas from the 2015 International Association of Emergency Managers Conference aka #IAEM15
I promise – I was not there! #IAEM15
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Tag Archives: SMEM
Some helpful social media terminology #SMEM
I’m often asked about terminology found on social media. Here are the 12 most commonly asked terms (as of 11-06-15):
1. Squad
Definition: Your crew, your team, your trusted agents aka your BFF (Best Friends Forever)
SM example: Heading to the White House w/ my squad. #SquadGoals
2. Ghosting
Definition: Ending a relationship by completely ignoring the other person on all social media platforms.
SM example: Dayum! Chastity ghosting Frank because he cheated.
3. Bye, Felicia
Definition: A term used to be dismissive of someone first popularized by the hit movie Friday (1995). Thanks for the team from MT on this info.
SM example: Hold up, you said you were going but now you are bailing? Not cool. Bye, Felicia.
(Note: There is some discussion on the possibility of this statement being perceived as degrading females)
4. On fleek
Definition: On point, looking good
SM example: @Ohio_EMA Nancy’s first selfie is on fleek!
5. Cray
Definition: Short hand abbreviation of crazy.
SM example: Overstaffed Friday night at NRFD – It’s about to get cray!
6. BAE
Definition: Before anyone else or a term of affection to another person
SM example: “he was supposed to be bae a long time ago but I got friendzoned so now we’re bffs but you know, that’s better than nothing so.” -(@sosatooturnt_ on 12-22-14 at 0405)
7. FOMO
Definition: Fear of missing out
SM example: It’s cool, I’ll just sit here nursing my FOMO.
8. Turnt
Definition: excited or super hyper
SM example: He dispatched the heavy rescue team?!? This crash is bout to get turnt!
9. #FF or #FridayFollow
Definition: Primarily on Twitter, this trendy hashtag is used on Fridays to recommend to others to follow.
SM example: #FF #FridayFollow @ReadyGov @PrepareAthon @FEMA @DHSGov @DisasterCTR @TEEX_NERRTC @CDPFEMA @CTOSRadNucTrng @NCBRT @SERTC_training
10. “Swipe-right or swipe-left”
Definition: An action used on the social media app Tinder for social acquaintances. The in app action of swiping on the picture to the left denotes you do not want to have interactions with the person (aka NOPE) and the action of swiping on the picture to the right denotes you have interest in the person featured (aka LIKE).
SM example: Brandy is so fake and under qualified, definitely swipe-left.
11. Troll
Definition: A person who only engages online discussion to create controversy.
SM example: Donald is not helping this convo at all. He’s just being a troll.
12. Doe
Definition: An abbreviation of the word though.
SM example: SFFD Truck-1! Dat tiller doe
A few other acronyms that still pop up:
- ICYMI: In case you missed it
- TBT: Throwback Thursdays
- MCM: Man Crush Mondays
- NBD: No big deal
- WCW: Woman Crush Wednesdays
- NSFW: Not safe for work
- AFAIK: As far as I know
- FBO: Facebook official
- IRL: In real life
- YOLO: You only live once
- SMH: Shaking my head
- LMK: Let me know
Like many social media apps, these terms will likely expire and new ones will come up.
For now, I hope this helps discern some social media terminology.
Final FEMA review of the new social media courses #NDPTC
I popped back-to-back-to-back social media classes last week in Sacramento, California.
Participants from all over the west coast attended. Specifically for Thursday and Friday, FEMA reviewed our new curriculum courses. Yep, straight up evaluation. Not going to lie, I was pretty nervous.
Ongoing for course design, I will make a few more additions/changes before courses are sent to the National Training and Exercise Division (NTED) for certification. Hoping for final approval in November 2015. Hope to hear the magical words “Federally published” as my course is listed in the DHS / FEMA Training catalog. Whoa Nellie!
For the classes? We had great interaction from all participants.
Solid discussions during the breakout sessions included professionals from all Emergency Support Functions (ESFs) as well as experts from the National Weather Service (NWS), Critical Infrastructure, and Volunteer Organizations Active in Disasters (VOADs), etc… Diverse groups make for the best discussions for sure!
As part of our continued efforts in Emergency Management, it is imperative that we address issues from the All-Hazards approach and incorporate the support of our stakeholders in solutions.
With heavy discussion, class participants had a great time engaging with others and using tools/techniques that are specific to the Preparedness, Response, Recovery, and Mitigation Directorates. Obviously, I showcased the importance of a good Public Information Officer (PIO) / Public Affairs Officer (PAO) and how their interaction in the Emergency Operation Center (EOC) or the Joint Information Center/System (JIC/JIS) is imperative to a successful emergency or disaster.
Also, starting to build an online learning library that can be easily accessed from anywhere using the #NDPTC is always good reference. Free. My favorite F-word.
Special mahalos to fellow Instructors Cheryl and MaryJo in the delivery of these courses.
Also the solid smiles from fellow #SMEM Jennifer and Scott was crucial support on this delivery.
Glad to be working with partners like the Department of Homeland Security (DHS), Federal Emergency Management Agency (FEMA), National Domestic Preparedness Consortium (NDPC), and the National Disaster Preparedness Training Center (NDPTC). Truly great to see everyone working collaboratively. Thanks to the Sacramento County Emergency Management for hosting these courses.
Looking forward to the next class at the International Association of Emergency Managers (IAEM) conference in Clark County, Nevada. See you there!
My first week with ello #SocialMedia #SMEM
As promised, here’s my quick initial review of ello.
It’s only been a few days…so I figured since everyone isn’t on it, this might help show some of the difference between this new emerging social media platform compared to others.
Here’s a quick news package story from the founders of ello.co from Vermont.
Hot Social Network Ello Starts in Vermont
(Love the small town local news)
For those that think this is like Facebook? Nope. The company’s mantra of a simple ad-free platform is as plain jane as can be. Not much there. In fact,
Few initial notes I have on ello:
- Comments are a bit weird as they are currently in a separate box which is unattached to the picture you upload.
- The gigantic fat Noise button – I’m still unclear on what that is. I feel like it’s kinda like the “I’m Feeling Lucky” button on Google.
- No search feature.
- No geolocation feature
- I think more people are talking about ello on FB, Twitter, Insta, Vine, Snapchat, etc….than people actually ON ello.
- No hashtag or category use
- Stop trying to force me to Say Ello…But I WILL say ello with a horrible British accent
- No trending topics.
- After I post an update (or Say Ello…) Why do I have to move my cursor over to the “Post–>” button?
- No popular happenings.
- Finding friends is hard. Not cool. They are my friends.
- No app.
- Feels awfully like Tumblr.
- It’s difficult to find friends because I have to first find them individually on their own page and then follow them. I can not pick them up from a list.
- Kinda google plus-ie eh?
- ello email notifications are simply notifications. It does not include the comment or response. Cannot be used for “documentation”. No point in Email notifications if you don’t notify me of what the message is.
- Description is about the same, but not as prominent as Twitter.
- Website link is there. Hope that ello will add a “preview” of website there.
- Location? Hometown? Where U AT?
- Trending based topics is not searchable (at this time).
- Not having some sort of “rules” for picture posting, the pictures that are posted are either really wide or vertical. Not much semblance in fitting into screen.
- Links to sites do NOT preview. FB does that.
- No info provided on the analytics of views aka shown by the eyeball. Maybe that will come after beta.
- Archiving for security.
- When is ello projected to be out of beta?
- List of people or things that I could follow too? When I find others similar to me, I want to see what they follow. I am assuming that we have similar interests. Hoping a future column to be added later in ello.
- Posted times are approximate. Public safety demands exacts so I hope they put a more accurate time of post rather than “~11h”
- Filters are absent.
- Multiple picture uploads are not happening. Maybe that’s too cluttered for their “clean” layout.
- x5 invites only to a closed social media platform? C’mon-what is this?!? 2003?!?!!?
- @WTF….I mean policies/information tab. Hilarious, but very techy.
- Formatting of posts using ** or * is kinda programmerish. Tron aficionados will love it, but not everyone programs…so this type of lingo isn’t going to fly for very long.
- In the “Say Ello…” box (aka status box) I find it weird that they tell you to Say Ello….when you really are going to write a comment about something else.
- Reposting isn’t as inviting as FB’s “Share” button – and not easy to find.
- On ello, you do not have to use your real name. but in the WTF rules, ello has their rose colored glasses on and “The Don’t impersonate others. Be yourself, or a version of yourself. Please don’t pretend to be someone else.”
- Mobile ello is way better than desktop ello.
- DYK: ello.com is different than ello.co
- Advise your SM followers to turn off autofill or muscle memory of “co” vs “com”
- Funny fact: Someone created a Mark Zuckerberg profile on ello.com – and it wasn’t Zuck.
- Circle profiler picture is neeto, but I think I like square.
- The ello logo is kinda creepy w/ no eyes right?
Forgot your password? I tested their forgot password send. The emailed reminder is hilarious, but NSFW. This kind of email would (obv) not pass work computer filters.
Testing browsers, I found a few interesting non-compliant issues.
- Desktop CPU / Windows-7 / Internet Explorer: Picture upload and layout/formatting issues
- Desktop CPU / Windows-7 / Chrome: Friends take up too much screen real-estate in widescreen format.
- Desktop CPU / Windows-7 / Safari: Too wide – again with the wide screen look (Maybe I’m too used to the vertical FB?)
- Desktop CPU / Windows-XP / IE: Picture uploading issues
- Desktop / Apple / Safari: Spread out (widescreen awkward formatting)
- iPhone-5 / Safari: MUCH better layouts
- iPad-Air / Safari: Better screen formatting and (my guess) it looks like it was designed for tablet.
- Blackberry browser….who am I kidding. I haven’t seen one in the wild for 2 years now.
Ello’s HQ sent an email last night touting their recent successes. Cool.
I do enjoy the quick simple emails with picture.
But let’s be honest, most of the ello participants that are already on ello, were drawn to the line in the email last night…”
The use of “thingy” has me worried…and of course excited. Thanks Matt.
Well, since this is in beta, I’m sure there will be more good things to come. But at this time, I am doubtful will hold (DWH).
Not even close to ready for use during disasters or emergencies.
Because of the low participation and beta, this platform is not useful for preparedness or response or recovery or intelligence.
Special thanks to @schnick for the invite.
Maybe more good stuff from ello.co on the horizon.
Made the evening news in Wisconsin
Made the news in Wisconsin.
Looks like I’m going to owe many many root beer floats when I get back to Ohio.
Precise Emergency Messaging Safety-PIO-SM-14-002
| 14-002: Precise Emergency Messaging | |
| Agency: Indianapolis Motor Speedway | Topic(s): Emergency Messaging |
| Date: Summer 2014 | Platform: General |
Mass notification and public messaging about dangerous inbound weather is the latest hot button topic in emergency management because no matter the location, everyone is susceptible. This year has been especially deadly with numerous tornadoes.
You can argue the use of automatic Emergency Alert System (EAS), Integrated Public Alert & Warning System’s (iPAWS) messages, and public address systems are good enough, but successful delivery still comes down to basic messaging.
On May 25, 2014, this message was put up on the main billboard on the field during the Indianapolis 500, which had 300,000+ fans during race time. The National Weather Service (NWS) declared a Tornado Warning before the start of the race.
Race Fans? C’mon, you have a captive audience at the motor speedway. And you are addressing everyone there, not just race fans. Most likely, your audience is saying “Great, now what is a Tornado Warning?”
Clear and concise messaging is incredibly important because seconds will matter in an immediate evacuation or leading others to shelter…especially with large, open, and unprotected public venues. This particular message was unclear, poorly worded, and definitely not concise.
A more effective messaging and follow-up post should have read:
DANGER! TORNADO WARNING NOW – SEEK SHELTER IMMEDIATELY!
Safe SHELTERS are located at AREA X and GATE X
By phrasing it this way:
1. Your message is short, sweet, and to the point.
2. Capital letters will grab the attention of your audience and convey urgency.
3. Have clearly identified safe locations IN CAPITAL LETTERS will assist those reading your message.
4. Shorter messaging could allow your followers to retweet/repost and amplify your emergency messaging.
5. It is still tornado season so make sure you are prepared by having pre-scripted messages on “what is a tornado warning” and messaging on how to “shelter-in-place”.
All concurrent Tweets, Facebook posts, Instagram posts, etc. should reflect this messaging. If a Tornado warning is issued, timing is of the essence. Do not be lax when it comes to emergency messaging because you don’t want to ruin the fun. For the sake of your constituents, it is better to error on the side of safety.
Time is valuable, so post good stuff.
***To download this as a single-page printable format, click this: Safety-PIO-SM-14-001
Early morning meeting with the Director of National Integration #WHSMEM #SURINDC
Early start today meeting with Doc Lumpkins who is the Director of National Integration Center for DHS/FEMA.
Numerous points discussed w/ the group:
- Large discussion based on NIMS typing of IT teams
- Increasing trust with public and private partnerships
- Clear NIMS/ICS standards for use in the EOC standardization (like ICS vs hybrid vs non-compliant)
- Real social media use for PIOs in the JIC/JIS for actionable information
- The broad impact of net neutrality
- VOST as a deployable asset
- Delivery of classes for RCPT and functional needs population
- States who have ESFs which do not match up with standards established by DHS/FEMA (aka rogue ESFs)
- Advanced resource typing
- CPG and committees to help guide CPG review
- Whole communities approach through framework
- Private sector approach/interactions and their use of NIMS
- Integration of planning across various levels and agencies
Doc’s team engaged our questions and honestly answered several burning issues. As the week continues, Doc informed us that more materials were going to be released from the National Integration Center and National Protection Framework shortly for review. EXCELLENT!!!
Just like at the NEMA conferences, UASI conferences, etc…I really enjoy meeting with Doc Lumpkins. He provides great insight and he is HILARIOUS!
Overall, by engaging with the core prominent Social Media in Emergency Management peeps, Doc Lumpkins and the rest of the National Integration team can continue to incorporate real and pressing issues into the new doctrine.
Thanks again for the meeting Doc!
Now my ride just arrived, a black suburban, headed for the White House!
SM as tool for intel for a few Federal programs
Great meeting this afternoon with the leadership at the Department of Homeland Security Bi0Watch program today in the DC area.
I look forward to having more interaction for the conference calls, national conferences, and closed-door workshops showcasing the use of social media as one facet of on intelligence gathering and preparedness information dissemination.
Looking forward to seeing some of you folks later this year!
Special mahalos to Monique for intros.
The made up #hashtag Safety-PIO-SM-14-001
| 14-001: The made up #hashtag | |
| Agency: Bath Township Fire | Topic(s): Prevention and engagement |
| Date: Spring 2014 | Platform: Twitter |
Twice a year, moving our clocks ahead/behind one hour for daylight savings time provides all of us public safety the opportunity to push an easy fire safety tip to our constituents. It’s a good time to remind folks to test their smoke alarms. That’s what BTFD FC did when they posted this message on twitter, which included the #gopushthebuttton hashtag.
Keep in mind that Twitter’s mantra is short concise messaging limited to 140 characters. The idea behind a hashtag is to pair your tweet with other tweets out in the twittersverse. So I did a quick search for #gopushthebutton and found only one tweet from BTFD FC. With no other tweets using that hashtags, using #gopushthebutton was just wasted characters.
If you use irrelevant or made up hashtags, all you end up doing is wasting valuable space. Long tweets do not allow your followers the room to retweet your valuable content to their followers because of 140 maximum character counts.
A more effective tweet could have read:
Test every smoke alarm & CO detector in your home today. An easy safety reminder from XXFD. More info? www.XXFD.org
By phrasing it this way:
1. You have more visibility by reminding your followers test both smoke and CO detectors.
2. Twitter shows your twitter handle and name with the tweet, so don’t waste space by repeating information already in plain sight.
3. Do not use a made up hashtag as it will confuse your followers. In a serious tweet, use a serious hashtag.
4. Using the word “easy” will likely get your followers to complete a task because it’s easy.
5. Or consider using a more popular hashtag. In this case, #daylightsavings or #springforward
6. Reference your website for more information on detectors. Also you are establishing your agency as a trusted source with good information. And through analytics, you can also track how many people visited your tweeted website which could assist in quantifying your social media efforts.
Time is valuable, so tweet good stuff.
***To download this as a single-page printable format, click this: Safety-PIO-SM-14-001
Social Media Mojo in Miami County today #TRexArms
Breaking down the social media mojo this morning in Miami County, Ohio in FEMA Region-V baby!
Lots of great questions so far…
…also a few questions about my T-Rex arms too.
After class, I’m looking forward to my detail at Tipp City Fire today.
Where is @rusnivek? 
