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Emergency Management, Emergency Services, & Disaster Spox

Breaking search news…I mean Insta News

Posted on July 21, 2015 by rusnivek

Breaking news…I mean Insta News.

Instagram now has a search bar function on their web platform.

This means you can search for accounts, hashtags, terms, etc….from the search bar on top of their web platform. Also makes it easier for those that serve (in an analyst role) to find stuff.

Similar functions currently do exist on Facebook and Twitter.

This is just another tool that we can use to better improve our Insta skillz. Yep, that’s your skillz with a Z.

Time is short, so Gram good stuff.

@rusnivek

640 Insta -> 1080 Insta #Instagram

Posted on July 7, 2015 by rusnivek

Instagram just announced that it will go from 640×640 picture posts now to 1080 x 1080 picture posts.

This is most likely attributed to mobile hardware improvements since 2010 and camera phones now take excellent pictures. So to meet the new uploads and higher quality standards, Instagram changed their programming to allow users to include more.

So what does all that gobbledygook actually mean for the Instagrammer?

Before you could only post this type of image with marginal clarity (640 resolution).

Now, you can post this with better quality and better clarity (1080 resolution).

Bigger picture at a standard 1080 resolution, better clarity, and a much better story platform for your audience.

Picture border? Still square.

Time is short, so Gram good stuff.

@rusnivek

Safety-PIO-SM 15-002: Tornado or ICBM launch? #Instagram

Posted on February 13, 2015 by rusnivek

15-002: Tornado or ICBM launch?
Agency: ReadyOC	Topic(s): Picture and hashtag use
Date: 02-13-15	Platform: Instagram

Pictures are such an important part of every social media post. Instagram is mainly based on pictures and hashtags to engage all users. This was evident when Orange County’s Emergency Preparedness team posted this on their Instagram feed.

To the untrained eye, it does seem like a severe microstorm/cloud/tornado. However, the picture shows a launch of a rocket pulled from google images or desktop computer wallpaper. Furthermore, this post could also be misconstrewed as a missile/ICBM launch or an attack on US soil.

Finding original content is tough, but professionals take the time to discern the little details in the pictures to showcase the safety theme and share actionable information. It is our duty to correctly inform the public on dangers that we encounter. We also must strive to provide actionable information with our engagement digital strategies.

If ReadyOC used the correct picture of a tornado, adding safety tips to the post (like those featured below) could have enhanced their theme.

“Monitor weather reports provided by your local media. #NWS #NOAA #Tornado #Prepared2015”

“If there is a power outage, have extra batteries for a battery-operated radio and your cell phone including your cell phone charger #Tornado #Prepared2015”

“Consider buying a NOAA Weather Radio/All Hazards receiver, which receives broadcast alerts directly from the National Weather Service #NWS #Tornado #Prepared2015”

Right now, the hashtag #photography is unnecessary because it doesn’t relate to the post. Remember social media, especially Instagram, is a visual medium. Your reader’s Instagram feed space is at a premium.

By laying it out this way:

The correct picture will draw readers into the picture and (possibly) click the link in the profile.
You don’t cause panic by showcasing a missile launch and calling it an #emergency.
You incorporate a preparedness action phrase to your audience for #tornado safety on Instagram
You use Instagram’s prime digital real estate to share good hashtags to find great information.

Time is valuable, so gram good stuff.

@rusnivek

To download the one-pager, click on the link here: Safety-PIO-SM-15-002-TornadoOrICBMLaunch

Twitter is now tracking all other apps too! Freaked out?

Posted on December 1, 2014 by rusnivek

So…this just happened to me.

Twitter will now track the activities from all your OTHER apps on your smart phone/tablet.

That’s right, Twitter will use:

your FourSquare/Swarm geolocation data to target you for ads.
your pictures to see what you take pictures of to target you for ads.
your songs to see what music you listen to so they can target you for ads
your Instagram photos to see who likes them so they can target ads to them.
your airlines apps so they can serve you targeted ads on your flights
your phone calls to see who/where you call so they can target ads to you/them.

You get the idea.

Yeowza Twitter.

From Twitter’s EULA: “…collecting and occasionally updating the list of apps installed on your mobile device so we can deliver tailored content that you might be interested in.”

Creeped out? You know you can disable this feature through the Twitter app’s settings menu. Depending on the iOS:

For iOS device users: disable this through setting —> account —-> privacy —-> “Tailor Twitter based on my apps.“
For Android users: settings —-> account —-> other —-> “Tailor Twitter based on my apps.“

I get that Twitter would like to collect data with what I do using in the Twitter app. In fact, I expect it. However, I am a bit uncomfortable with Twitter collecting info from various other apps.

Not cool Twitter. Way to be that creepy Uncle.

@rusnivek

Safety-PIO-SM-14-010-Appropriate-for-Social-Media ?

Posted on November 21, 2014 by rusnivek

14-010: Appropriate for Social Media?
Agency: The back of the ambulance	Topic(s): Posting on SM
Date: Fall 2014	Platform: Instagram

At times, social media is very emotional and many users like to share intimate moments with all their followers. The reality of social media is great…except when it is done inappropriately. That’s just what Instagram user rnashleeyyy_xx did in the back of an ambulance.

“Love is in the air…” are great lyrics, however, I don’t believe this type of behavior is appropriate for an ambulance. This isn’t a hotel…real patient care occurs in the back of the ambulance! This is a professional environment. Keep it that way.

Also, I am fairly sure Zeus didn’t write that in his SOGs. No matter the justification, people will immediately judge and in the court of public opinion, these actions are not considered professional. And no, the caption/description will not deter or change focus as the visual image hits the news.

So basically, stop making out in the back of the ambulance.

The amount of stuff that happens back here is enough to scare an entire country. Infection control alone should be enough of a deterrent. Think about it.

Any agency on social media should have a social media strategy and a plan that includes guidelines on how employees should use social media and who they interact with. The plan can outline how members should conduct activities on social media as well as identify dangers on how, if used inappropriately, will reflect poorly upon the agency. No matter your threshold of acceptance or approval, monitor your employees use of social media. They are a direct reflection on your agency, your brand, and you.

General social media tips to keep in mind:

Know what your employees are posting on social media platforms.
Your employees are a direct representation of your brand/image on social media.
The disclaimer “My views expressed here do not reflect my employer’s views” will NOT hold up in court.
Regularly search for your agency’s name to monitor the online discussion(s).
You work hard to build your brand on social media…Keep it that way.

Time is valuable, so tweet good stuff.

@rusnivek

***To download this as a single-page printable format, click this file:

Safety-PIO-SM-14-010-Appropriate-for-Social-Media-a