Tag Archives: PIO

Day-2 of Ohio EMA Basic Public Information Officer Course in #SummitCounty

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Second day of the State of Ohio Emergency Management Agency‘s Basic Public Information Officer’s Course in Summit County.

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Lots of discussion on the changes in public information especially with the use of social media in the 24-hour news cycle. #OMG

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We were fortunate enough to hear from WKYC Reporter Jasmine Monroe and Videographer Carl Bachtel (NBC News affiliate) on what the media needs once they arrive on scene. Great insight to breaking news and media notifications.

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Special thanks to WKYC’s Jasmine Monroe and Carl Bachtel.

As a class, we reviewed all media interviews and shared positives and points to improve – all geared toward enhancing PIO interview skills.

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Reviewing the on camera interview with Twinsburg Lt. Marcus Ketner.

The final activity we broke into various PIO sections. This included an on-camera interview with talking points and bridging.

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Jim McIntyre interviewing Elizabeth Foster while Mark Shane handles the videographer duties in the final G0290 classroom activity.

Great way to showcase newly acquired skills!

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Jim McIntyre interviewing Elizabeth Foster for the final G0290 classroom activity

At the end of the day, I had a few moments to play our little holiday project aka #CJSavesCLE – just to showcase the power of when PIOs work with local media to make a wish come true for a day.

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#CJSavesCLE

Solid day with so many new peeps!

Tomorrow will be G-291 Joint Information Center stuff! #excited

@rusnivek

April 2016 was solid, but it’s gonna be May

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April 2016 was solid, but it’s gonna be May…..

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Instructors Kevin Sur and Justin Timberlake. Heh.

First week, I will be instructing FEMA’s National Emergency Management Executive Academy Program at EMI specifically on Crisis Communications, Public Information Officer, and Social Media. Then heading back to Ohio to teach a basic Public Information Officer’s Course and Joint Information Center/System course (G-290/291) in Summit County. R3 and R5 = Twofer in just the first week!

Second week, I will head back north to Michigan to teach social media at Michigan State University. Then the last half of the week spent in Chicago for meetings with various public safety officials including Chicago Fire.

Third week, we have a State of Ohio Emergency Management Instructors’ Workshop at Ohio EMA in Columbus. Good chance to chat and share successes with our staff – who are all good stewards of Emergency Management. Cbus baby!

Fourth week, I will be instructing in the big DHS/FEMA 2016 National Training and Exercise Symposium at EMI. Whohoo!!! Hoping to catch up to Brian Kamoie and Doc Lumpkins again. Then jetting off to Nebraska to teach Social Media and Crisis Communications in the statewide CPESymposia. R3 and R7 in the hizzouse!

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Yep, it’s a 3-5-7 kinda month – A big month indeed.

@rusnivek

 

Instructing the National Emergency Management Executive Academy at FEMA

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Pretty excited to instruct again on Monday at FEMA’s Emergency Management Institute.

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My class is the newer National Emergency Management Academies EM Professional Programs (EMPP) – Executive Academy.

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I’m truly honored to be chosen to instruct the National Emergency Management Executive Academy that focuses on Strategic Leadership and Critical Thinking. My part? Crisis Communications, Public Information Officer, and Social Media Exercises.

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Sunnies on and pin on point!

I hope to see you in class on Monday!

Totes excited.

@rusnivek

 

Media work today with WKYC #PIO #AlohaFriday

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Doing some media stuff today w/ WKYC-3 (NBC Affiliate) in Akron.


Working with WKYC Reporter Jasmine Monroe (@MONROEWKYC) and Photojournalist Carl Bachtel. 


Building  relationships and strengthening partnerships are easy ways we as PIOs can enhance our partnerships before a disaster or emergency. 

Quick side note: They prefer tweets, Facebook posts, and text messages more than the traditional press release.

We discussed so many other challenges PIO and media teams face including telling the truth, don’t hide from the media, and of course professional respect/courtesy on the scene. Yep. All the same things we talk about in class huh?

#ToldYouSo

And of course it’s #AlohaFriday so you know, I gotta share the Aloha spirit.


Thanks again to Jasmine, Carl, and the news team at WKYC.

@rusnivek

On scene for your scope or live broadcast? Don’t forget to

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Just a quick reminder to reporters doing their live shots from the scene AND also PIOs/PAOs who are doing their own Periscope or FacebookLive broadcasts from the scene.

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Remember in Periscope, once you start, you can’t just zoom in frame to exclude redic onscene jokesters.

Remember to think about an alternate broadcast site. Just in case.

Imagine running away (with a selfie stick in hand) to get a less distracting frame…

Love you lots on this rainy Thursday.

@rusnivek

 

I need your questions because #Facebook Live from Colorado!

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In order to test Facebook Live, I figured I could just use it. On Tuesday 04-12-16 at 1330CST, I’ll be in Denver (Colorado) Airport and I’ll be on FacebookLive.

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***Please post or send some questions to answer***

If all goes well, I might have a very special Emergency Manager drop in and join the fun.

@rusnivek

Snapping preparedness messaging aka SnapSleet-Safety-PIO-SM-16-001

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Using SnapChat for preparedness isn’t as easy as one would think.
So here is yesterday’s snap in sleet.

Few items that I have to ponder for next time:

1. Portrait vs landscape. Since MOST of our recipients will be viewing this on a mobile platform (vertical), we should shoot the videos in portrait mode. That makes “selfie” solo production a bit more difficult. Hint: You might want to stop making fun of that selfie-stick now and get one.

2. Outside conditions (esp in our line of work) necessitates an external lav mic. I have one and I totally forgot to use it.

3. Framing needs to be assessed because the shot needs to include room for text.

4. Remembering which side is up during landscape video shooting is important. (I purposely did it so I can see if viewers rewatched the video to get the full effect). But SnapChat’s analytics don’t show amounts on segments – it only shows who has initially watched.

5. My shot list should have included various parts of the vehicle. Similar to a news package, varied backgrounds would likely keep audiences more engaged and keep their interest.

6. Filming in sleet isn’t fun. 

7. Clean your lens. A lot.

8. Turn off your engine. Ambient noise will affect your sound (esp being so close). 

9. I should have used some sort of emoticons to appeal more to a younger demographic/audience.

10. Saving the snap to YouTube (in its entirety) so that it can be used for other preparedness efforts (including separated sections).

I know the 10 items are detailed and nerdy, but as PIO or PAO or Communications Pros, I feel we should regularly share our lessons learned with others so we can all improve our tactics and deliveries.

Have a safe weekend peeps.

@rusnivek

Top notch peeps from across the country in Texas

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My social media class today…


Definitely one of the most diverse All-Hazard classes I had in a long while. Participants represented Emergency Management, Fusion Center, Public Works, Land & Natural Resources, Fire, Health Department, EMS, Private sector, HAZMAT, Police, Veteran’s Affairs, Intelligence, US Coast Guard PIAT, National Weather Service, CERT, and PIOs / PAOs.

Top notch peeps from across the country this week!


Special thanks to my old friend Houston Office of Emergency Management Melanie Manville for hosting this new #NDPTC class.

Many Mahalos.

@rusnivek