LEOs need some media time too! Let’s go PIO!!

Starting interviews in the front of the Monroe County Emergency Operations Center…
Since almost everyone uses social media…
Teach your family how to properly use social media BEFORE a disaster. It’s another way to keep in communications w/ your family before, during, and after a disaster. #NatlPrep

Even in a disaster, we should all learn a bit of social responsibility.

And yes, we should all use our social media powers for good.
#PlanAhead to teach your family how to use social media.
Packed State of Ohio EMA Joint Information Center / Joint Information System course today!

Started everyone into group work as well as ongoing discussion on the role of SMEs at a press conference.

Just in case, we also tasked participants to start thinking about a policy/protocol for their agency on sneak attack aka ambush interviews.

We found as we leverages our strengths and capitalize on our skills, we as JIC Managers can better meet the needs of any situation – we just gotta find the right PIOs for the job.

As our groups collaborated, we found that despite crossing state lines, we still have the same problems as other areas – thus proving our point that we need to consistently train together and exercise our plans together.

Many of our participants enjoyed working in the JIC setting and were excited to work in a JIC during the next activation. Most excellent as we build a strong cadre of PIOs across this great state.

My Ohio Peeps!
Reporting live from Medina County’s Emergency Operations Center….
Day-2 of Ohio EMA’s Basic Public Information Officer’s course here in Medina County EMA welcoming participants from two different FEMA Regions to our class!

We have representation from almost every ESF – outstanding to see that kind of participation in our state class.

It’s going to be a packed two days of training including classroom discussion…

…complex in-class activities…
…on-camera interviews…

…engaging (and crazy reporter) type questions…

…and of course we had several contentious mock press conferences.

Train like you fight right? We also discussed how our varied experiences lends a ton of expertise to our ongoing operations in any community across this great nation.
Looking forward to tomorrow’s JIC/JIS course!

Today is DHS/FEMA’s G-291: JIC/JIS planning for Tribal, State, and Local PIOs!

Lots to talk about esp coordination with various all-hazards agencies.
Also glad to share a few PIO/JIC stories on 3-girls that were missing for 10+ years as well as the 2016 NBA Championships, Republican National Convention, 2016 World Series, and 2017 NBA Championships.

On top of that, our class wanted to know more about social media so I can indulge a bit. Not only on #s, geolocation, platforms, etc….but also lots on newer wearable technology too.

As always in any class we instruct, we try to make fun and exciting. And yes, thumbs up for PIOs!

Special thanks to WTFD Capt Mike Pruitt for the coordination and hospitality.. Glad to see so many new PIOs in the audience.
Happy Aloha Friday peeps!
Day-2 of FEMA’s Basic Public Information Officer Couse started out with reviews of all crisis interviews.

Collaborating on communications tactics with various agencies allows PIOs to craft the right message – esp in a disaster.

Erica had a chance to share JIC efforts from the Republican National Convention.

And you know I shared some tactics and tips on ascertaining open source info utilizing geolocation/metadata during a National Special Security Event. I also chatted briefly about tools field PIOs should use when deployed out.

After lunch we were fortunate enough to hear from a great panel discussion: Indiana State Police Sgt. John Perrine, the Information Officer for central Indiana and RTV6’s Investigative reporter Paris Lewbel.

Both panelists candidly shared information with everyone attending.

Side note: Sgt John Perrine is the brains behind the truly viral PSA hit on vehicles turn signals. Check it out here.
Great to work with so many pros today.
Another great start to a solid G-290: Basic PIO Course with WTFD.

Greetings and welcome to everyone in Region-5 by Capt Mike Pruitt.

Started out the morning with building a base of core PIO principals including reviewing writing that targets a specific target audience.
Ahem. Press releases are almost dead.
Erica talked about how critical Incident Communications Analysis plays a big part in how our audience uses/digests information.

We started all the on-camera interviews after lunch. Lots of great interviews…
…and solid techniques showcased in the field interview exercises…
…many of the participants are already functioning as PIOs within their own communities.
Group work in the afternoon…

…with more discussion and reporting out of critical facts while writing talking points.

We are so fortunate to have such a diverse class of participants willing to share information.

Reporting live from the most funnest PIO class ever…
Kicking off another solid FEMA / Ohio EMA Basic Public Information Officer’s course.

We have participants from across the state of Ohio, Virginia, and West Virginia!

So Region-5 and Region-3 are well represented.

Proud to have a diverse class this week in Athens County, Ohio.

Lots of class engagement with several opening activities assessing preparedness levels as well as gaps in PIO responses.

Addressing difficult situations (aka anticipating media questions) with PIOs or agency heads before they happen is a critical skill that every PIO should master.

Deep discussion on how all-hazards PIOs could support various operations with public safety. Also dissecting how Strategic Communications play a crucial role in planning.

#StratComms4Lyfe
On camera mock media interviews in the afternoon with focus on answering questions, talking points, redirects, and of course preparedness. Great time to hone the skills of every PIO and agency head.

Show and tell on preparedness kits and PIO go readiness kits.

PC: E. Creech
Including my famous “PIO stick”

PC: J. Beckett
Looking forward to day-2!
Today I’ll be supporting fellow PIOs for Cleveland Water as they host open forum meetings with the community.

You can check out my periscope broadcast here.
Or, you can check out the Cleveland Water FPV FacebookLive camera here.
At the end, I’ll be doing some social media live broadcast stuff as well as some fun interview work with other PIOs and Commissioner.

BTW-2016 World Series game-3 is tonight in Chicago.

As always #GoTribe #RallyTogether
It was super fun to interview Jody today at the 2016 International Association of Emergency Management Conference.

Emergency Management Officer Jody Hodge from the Jefferson County Emergency Management Agency (Alabama)
Why is Jody so awesome?
Yeah, we talked about preparedness, talked about disaster kits, talked about natural disasters…But to close the interview, he said “Aloha y’all!”
Reporting live from #IAEM16