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Emergency Management, Emergency Services, & Disaster Spox

SURprise visit to my favorite Social Media class #NDPTC

Posted on November 5, 2016 by rusnivek

Who just shows up at a brand new social media class?!?

Glad to see the newly FEMA certified, NDPTC Social Media Tools and Techniques Course (PER-344) to Cuyahoga County, Ohio.

Also glad to see so many fellow peeps as well as public safety professionals who are willing to utilize technology to better their agencies.

Great engagement especially during classroom activities by instructors too.

Seriously, I’m proud to see that this class can help shape the way government and public safety agencies use social media in planned events as well as before, during, and after a disaster.

Super proud.

@rusnivek

Supporting fellow PIOs from Cleveland Water today

Posted on October 28, 2016 by rusnivek

Today I’ll be supporting fellow PIOs for Cleveland Water as they host open forum meetings with the community.

You can check out my periscope broadcast here.

Or, you can check out the Cleveland Water FPV FacebookLive camera here.

At the end, I’ll be doing some social media live broadcast stuff as well as some fun interview work with other PIOs and Commissioner.

BTW-2016 World Series game-3 is tonight in Chicago.

As always #GoTribe #RallyTogether

@rusnivek

2016 World Series Game-2 field work for PIOs #GoTribe #RallyTogether

Posted on October 27, 2016 by rusnivek

Doing some Public Information Officer (PIO) stuff during the 2016 World Series was fun.

Like in any deployment, don’t forget to sign in, or else Jobu will chase you down!

Jobu says sign in on the ICS-211 form #GoTribe #MajorLeague

Stadium was packed!

2016 World Series game-2: Chicago Cubs vs Cleveland Indians

Don’t think it’s all glamour, PIOs spend gobs of time crafting specific messages tailored to each situation.

PIOs in the midst of discussing the use of gifs.

In the end, ESF-15 and all PIOs/PAOs are there to support all of our partners in public safety.

ESF-15 in the hizzouse!

Looking forward to game-3 in Chicago.

Slider and Rusnivek

#GoTribe #RallyTogether

@rusnivek

Some transitional or bridging phrases because you know… #PIO #PAO #ESF15

Posted on October 14, 2016 by rusnivek

Just watched a ton of interviews on TV. So, is “You know…” the new “Um….”

uh-microphone

C’mon peeps. We are all capable of doing better.

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For those that need a little help, reference your cue/quiet cards with transitional/bridging phrases.

“We need to focus in on…”
“Let me reiterate the main problem here is…”
“Another factor to consider is…”
“Oh, that reminds me…”

Remember, your audience doesn’t know…so help them, well, you know…

@rusnivek

Closing PIO & Social Media Session at the 63rd Annual Wayne County Fire School

Posted on September 24, 2016 by rusnivek

Presenting today at the 63rd Annual Wayne County Fire School (Ohio).

And yes, I get to crack the awesome social media jokes on THE Ohio State University campus.

Lots of Firefighters and Paramedics from all over.

Many familiar faces in the audience too!

Event organizers estimate over 100 attendees with numerous vendors on site including Metro LifeFlight, Cleveland Clinic, and MedFlight of Ohio. Helicopters!

Me? I’m just glad to participate.

Yep, that’s a suit.

Also, kudos to a fellow Firefighter WHFD FF Gary Klaus who was named this year’s Fire School Honorary Dean.

Intro music (GNR’s Paradise City) playing for the afternoon session. #excited.

PIO and Social Media skillz in 3…2…1…

@rusnivek

2016 Ohio #PIO Symposium today #OhioPIO

Posted on September 16, 2016 by rusnivek

2016 Ohio PIO Symposium today!

This year, a smaller NEOhio PIO contingent attending the conference in Columbus.

So it’s just James and I holding down the fort! (T-R-O-U-B-L-E)

But check out that #AlohaFriday wear!

Reporting live from Cbus…

@rusnivek

#Snax will help better prepare your friends and family #NatlPrep #PrepareAthon

Posted on September 6, 2016 by rusnivek

Preparing for emergencies isn’t exactly a fun thing to do….but snacks will make it easier!!!

hom

Include your family and friends in your preparedness plans help calm their fears.

Many people will not digest information correctly and/or not take things seriously.

newsemergency

But if you talk to them and help them assemble their preparedness kits WITH SNAX, you will have helped increase their readiness for any disaster/emergency.

wellthatescalatedquickly

That’s cool. So don’t wait…

Now is the right time to discuss what to do BEFORE an emergency occurs.

FEMANPM2016_logo_vFinal_medium

“Don’t Wait. Communicate. Make Your Emergency Plan Today.”

@rusnivek

Sharing preparedness tips with PIOs across the country #NatlPrep #PrepareAthon

Posted on September 2, 2016 by rusnivek

I frequently present to Public Information Officers / Public Affairs Officers (PIOs & PAOs) across the country and talk extensively about preparedness.

For those that were wondering about the class attire, many of my classes get scheduled on a Friday aka #AlohaFriday

Proud to say that so many of them love the job and enjoy sharing ways to increase safety in all communities with FEMA’s Ready.Gov Program.

Your local Fire, EMS, Law Enforcement, and Emergency Management agencies are a great starting point for preparedness activities. Then all state safety agencies and Federal partners cooperate top down with many key organizations across the country.

That’s right. Local works with state works with regional works with national.

Happy #AlohaFriday peeps!

“Don’t Wait. Communicate. Make Your Emergency Plan Today.”

@rusnivek

Periscoping Public Safety with Animals

Posted on August 22, 2016 by rusnivek

I was discussing some Periscope tips with a few Police PIOs on an upcoming spot with the mounted unit. Great key points in the story, but I cautioned them on the variability and unpredictability of filming with animals.

BunniesHumpingNews

Try your best to limit the view to close ups and reduce the amount of wide shots.

Also, consider having cut plan…aka alternate plan in case “stuff” happens.

(I should have posted this on Wednesday huh?)

@rusnivek

PIO Tip: Frame your shot and reduce your onscene variables

Posted on August 16, 2016 by rusnivek

I was finishing up my AARs and found a picture from the last night of the Republican National Convention (RNC).

Quick tip for you PIOs doing field reporting: Frame your shot.

Cleveland Police Chief Calvin Williams doing an interview with Time Magazine. Obvious chalked roadway with profane statement behind him. Videographer is recording at an upward angle to frame his subject.

During the RNC, we found that it was critical to frame the shot. Onscene shots were particularly tough because so many activist groups had signs, chalked, or painted words that are inappropriate for pictures or even worse yet, uncontrolled live broadcast hits (Periscope or FacebookLive or YouTubeLive).

Additionally, live outdoor broadcasts from the scene are challenging because it is difficult to control the natural and man-made variables.

So as PIOs we need to reduce any signs, ropes, wires, etc….that could affect your framed shot.

Trust me, reduce the amount of variables to a bare minimum.

Focus your energy in delivering your message. #PIO

@rusnivek