Social Media Engagement Strategies for the AZZZZZZZZZZZZZZZZZ peeps!

Thirsty Thursdays are here and we’re popping another Social Media Engagement Strategies class here at Pima County EMA (Arizona).

And of course we gotta keep it real to the course creator – our good friend Cheryl Bledsoe!

For those that know the origins of this picture, know how important it is for us to keep it consistent.

As instructors, we often love to incorporate pop culture references into class. This class was no different.

Oh yeah! Luckily it isn’t Wednesday.

So great to see collaboration with the NPS Wildfire folks. Also great to see a fellow Type-1 PIOs in the audience too.

Great minds think alike as we continue to prepare and engage various audiences…including during non-fire season.

Not only are we prepping tweets and Facebook posts, we are also diving deep into strategy.

Plans are soooooo important esp when we focus in on social media. Yes, many PIOs are responsive, but we also need to be strategic about our operations. When participants walk away from this class, they have in hand, a starting point for social media strategy that includes their partner agencies.

Since we can’t just run and gun, we must not cross the streams.

Ray, just don’t look at the trap.

Outstanding discussion amongst all participants as we share success stories and challenges we face daily on social media.

More importantly, it’s good to see genuine smiles in class. Lotsa smiles.

Facilitating discussion helps enhance relationships with all providers in disaster response and recovery. Additionally, people can address gaps and maybe…MAYBE find an agency that can assist or mutual aid in to fill that shortfall.

Proud to bring this engaging class to our partners in Arizona!

@rusnivek

FEMA basic Social Media for Disaster Response and Recovery #Arizona

Good morning Arizonaaaaaaaaaa!

Welcome to the Pima County Emergency Management Agency as we kick off another basic Social Media for Disaster Response and Recovery class. Welcome intros from Training Manager Sandra Espinoza.

Glad to see so many agencies from across the state represented here in class today. Additionally, also good to be teaching with fellow Tier-1 Instructor Mary Jo Flynn.

As you know, MaryJo is a Region 9er too (Sacramento, CA).

Like a good Emergency Manager, I’m always looking at what other agencies have and how they do business. And yes, I esp look at what kind of creature comforts they have in their EOC. And without a doubt, I’d swipe right for this amenity in my EOC.

The folks at Pima County EMA are most definitely proud to have this amenity. #TotesJelly.

As a basic class, we are constantly talking about new apps and features. Here’s MaryJo talking about the FEMA App and their Disaster Reporter feature.

And you know that privacy is a huge concern so we spend a bit on making sure your settings as a government agency as well as personal settings are up to date.

Yes, make sure all your social media stuff is in order before a disaster…or else.

Most seasoned pros know that real Emergency Managers can adapt to most any situations. Big or small, tough or easy, we are flexible and can adapt to anything.

For those are worried about MaryJo and little old me? No worries. We are assimilating in here just fine.

Giddup – reporting live from our stagecoach!

@rusnivek

2019 May is cray!

Justin Timberlake better be busy too because this month because it’s about to get redic.

First week in May, our team was invited to teach ICS-300: Intermediate ICS to leadership staff at the Illinois Air National Guard.

Second week, will be the ICS-400 class and the solid bunch of social media classes (Basic Social Media, Social Media Engagement Strategies, Social Media Tools and Techniques).

Third week, we will be popping the FEMA G0290/0291 Basic PIO and JIC/JIS course with one of my favorite FEMA DSASers…Sister Michael!

Fourth week, I will be presenting at the 2019 National Preparedness Symposium at the Center for Domestic Preparedness in Alabama.

And the last week is the full set of FEMA Basic PIO and JIC/JIS Course at Aurora Police.

If you are calculating that out, that’s 128 hours of straight classroom time.

Fortunately, I enhanced the playlist this past weekend.

Headphones in, affirm the mission and objectives, head down…No time for rest.

@rusnivek

JIC/JIS Course here at DuPage County OHSEM

Outstanding day to start the FEMA G0291: JIC/JIS Course here at DuPage County OHSEM.

And a solid Miley way to start the day is a party in the USA!

Awwwwwww yeah.

As always, a fine safety brief from John on class including info on 24/7 PIO support from both of us.

With the upcoming exercises, we wanted to give the participants an opportunity to share their experiences as well as how much training has helped them increase their output and network with others.

In class activities concrete key points so that we can all function well with each other. In the end, we hope that nothing happens…but the reality is that it is only a matter of time before we have to work together.

Train like you fight right?

How is DuPage County OHSEM doing it? We are fostering a workspace for collaboration not only in this area, but statewide. Here’s an example.

As stated before, a rising tide raises all ships.

We will learn/train together and we will enjoy our successes together.

And when a crisis hits or a disaster just happens, it will no doubt be a challenging work environment. But thanks to training and exercises, we as PIOs will be able to function well together and shine.

Reminds me of a quote: “When it rains, we roar.” – PIO Ryan S.

Looking forward to seeing all of you at the next big one….in the JIC!

@rusnivek

 

Day-1 of ICS-300 at Elmhurst Hospital

Day-1 of our ICS-300 class at Elmhurst Hospital!

However, I am not sure about us teaching the childbirth part of the class.

I guess if you wanted to account for all resources, we would need a new T-card and check in process for the new kiddos. HA!

Great welcome message from the Elmhurst Fire Deputy Fire Chief and the Elmhurst EM Coordinator.

Great discussion from all agencies here including Fire, EMS, Police, Public Works, Hospital, EMS, Health Department, National Guard, and countless other agencies here.

Great partnerships from everyone as we discuss ongoing response and recovery efforts from various activities and incidents. Working together will increase our preparedness level and help our coordination esp when we spin up the county EOC.

Glad to see everyone here for class. And yes, don’t forget that #OnWednesdaysWeWearPink

Yeah yeah, suit up baby!

Reporting live from Elmhurst Hospital talking about NIMS and ICS~!

@rusnivek

 

Yassssss ~ proud of you!

I love getting messages like this.

Proud of your work and dedication to your community.

Welcome to the FEMA team!

Love to hear success stories from those who I’ve worked and trained.

These kinds of random notes highlight the importance of the work that I do in the preparedness and response directorate for local to Federal agencies.

Yep, without a doubt, I’m proud of every single one of you. All of you.

@rusnivek

Preparedness efforts – continuing to build a Culture of Preparedness

Day-2 teaching at the Effingham County (Illinois) Emergency Operations Center on Preparedness for senior caregivers.

Great discussion from participants from all over the State of Illinois including various Emergency Management, Health Departments, Public Information Officers, Non-governmental organizations (NGOs), public works, communications, law enforcement, fire departments, hospitals, and emergency medical services.

Great to share and continue to enhance the capabilities of communities across this great nation which include DHS/FEMA, but also our local/state partners, private sector, and all citizens.

As usual, we are all proud to continue build our Culture of Preparedness.

@rusnivek

Monday = Debris Management!

Starting out this week talking about Debris Management and the importance of Public Works and Logistics!

Yeah, doesn’t seem like a fun topic right? But if you look at the real deal, this is how Emergency Managers earn their keep. Cause it’s not in the response phase.

Emergency Managers work the magic in the recovery phase.

Collaboration in class means that we hash out a few issues prior to the actual disaster.

Working closely with all factions in government will ensure a smooth response from everyone involved.

The faster you get your community back on track, the better your community will be. Building resilient communities is critical!

You should address 10 major factors as part of your debris plan.

Is this difficult? Most definitely. Here’s a picture from the USVI in 2017.

Here’s a picture from the USVI in November 2018.

Can you think of any planning challenges? Any logistical issues? Any major environmental issues?

If you said a million yeseseses to the above three questions, you need to address your debris management plan with your Emergency Management official.

Special mahalos to my Co-instructor Ben.

Sharing a few stories about counter intelligence, we realize it’s a really small world.

@rusnviek

A free app with preparedness info? #NatlPrep #EmergencyManagement

So many state emergency management agencies have apps that can help you prepare. Here’s a fine example of the @scemd app that has tons of #preparedness info on #hurricane #nuclear #winter #snow #thunderstorm #wildfire #flooding #thunder #tornado #safety

No matter what part of the country you reside or work, be better prepared with these kinds of free apps available to anyone.

#FREE #NATLPREP

So many free things you can do to better prepare yourself for an emergency or disaster.

@rusnivek

Fun stuff on the final day of ICS-300!

Day-3 final day of ICS-300 starting out with another in class exercise!

It is imperative that we push all agencies to think outside of their normal comfort zone and look to alternate resources and like-minded professionals.

Not only other pros, but also standardizing the response so that everyone is on the same page, using the same terminology, same forms, and same plans and objectives.

Your agency’s mission is very important.

Your organizational goals are super important too.

But those SMART Objectives are SOOOO critical to everyone onscene as well as future operational periods.

And yes, the same truths still apply: coffee and collaboration are totes critical when a disaster first strikes.

But it also takes a consummate professional to continue the work after the response phase…but into recovery and mitigation. Thus ensuring your community some protection as we are always in a state of preparedness.

Our class also had lots of discussion on this slide as we view credentialing as a preparedness activity as we look to standardization and qualifications.

Great week and proud of the work from all participants in this class.

Looking forward to seeing all of you on the next big one.

@rusnivek