Brand new Social Media Engagement Strategies course debut at SAC EOC #NDPTC

Solid start to the week being able to deliver the brand new FEMA NDPTC Social Media Engagement Strategies course.


Numerous pros from across the state of California attending today.

Special thanks to the Sacramento County Office of Emergency Services in hosting this fun class in their Emergency Operations Center.

Super special shoutout goes to MayJo!


Talked specifically about addressing audiences and their appropriate platforms. Mediums like static posts are great however we need to explore outside of your comfort zone and try new avenues to communicate. FacebookLive, Periscope, InstagramLive, YouTubeLive, etc…..these new emerging live broadcast tools can allow agencies to be creative in their broadcast of messages.


Solid afternoon facilitation on the formulation of a strategic communications specifically focusing in on social media and audience engagement.


And of course the standard shout out to our friend Cheryl.


Overall, the intent of this class is really to be a catalyst to start a meaningful conversation about engaging your constituents on various social media platforms.


Obviously, you would be taking FEMA NDPTC PER-344 Social Media Tools & Techniques first – which gives you a heavy dose of the currrent tools/platforms that are out there as well as a bunch of tactics and techniques that you could use in your EOC or JIC.


Both courses provide a different take on social media actions esp during disasters / crisis.


Keep on learning peeps. Much more to digest and figure out.


We all must do better to support our local communities, county coordinators, and state officials to work and communicate together before, during, and after the disaster.


We the people right? #Merica

@rusnivek

Best Practices for Incorporating…

A few good friends sent me the new Best Practices for Incorporating Social Media into Exercises released by the Department of Homeland Security’s Science and Technology First Responders Group.

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Click on the link above to download the entire pdf.

Lots of good reading info in there from the International CAUSE IV experiment that I contributed in Michigan and our international partners in safety – Canada Public Safety.

@rusnivek

 

Day-3: 2 PIOs inbound to Branch 2 – south side!

Day-3: FEMA External Affairs PIOs (MRSP) heading out to the south side!

Nikki with 2 Ks and Kevin with 1 K.

On the docket – coordinated messaging, pressers, VIP visits, and media interviews.

Rolling 2 deep for Branch-2!

@rusnivek

Brand new FEMA #NDPTC Social Media Engagement Strategies at State of Colorado EOC

I am honored to bring a brand new social media course out: FEMA/NDPTC Social Media Engagement Strategies


This particular social media course has been under development for the past few years. With it’s first delivery in the Pacific NW in 2015. But the best part is today’s course is in Colorado! 


At the heart of FEMA Region 8 – these peeps know their stuff.

State of Colorado PIO Micki Trost welcoming all the participants in the class. 


Many of the PIOs in class today are from almost all ESFs including a strong contingent from ESF-01: Transportation!


Great partnerships with local, state, Federal partners, and DoD representatives in class today.


I also got a chance to share my field deployable PIO Kit (aka my man bag / man purse / European carry all)


Great discussion on social media and how to increase engagement on various platforms including Slackk, Reddit, Twitter, Instagram, SnapChat, Musicaly, SoundFile, and of course a few tips on how to have a corrrdinated approach to dissemination of information to external partners as well as internal employees. Remember, all internal employees (if they consent) could be brand ambassadors of their agency.

Active in class discussion as well as spirited activity in class w/ EOC and VOST teams can mutually benefit if both understand the needs and requests.

And also a VERY special shout out to the courses creator: Cheryl “HAZMAT MiniVan” Bledsoe. #famous 

Obv, MaryJo and I are stoked to be the first instructors to bring this to Colorado!

Stay safe peeps, it’s only Wednesday.

Engage on social media like a MoFo and always do good stuff.


Reporting live from the State of Colorado Department of Homeland Security Emergency Operations Center…

@rusnivek

Trust me, I read through ALL my evaluations

Monday morning..in the office.

As an Emergency Management Instructor, I read through all my evaluations. Like ALL evaluations.

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It helps better my instructional delivery as a professional as well gain valuable insight to how participants perceive our enabling learning objectives and key points.

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The comments below are from a course I taught last week.

“I have taken a couple dozen or so FEMA classes and these two are the best pair of instructors I have had!”

And of course commentary like this makes me smile.

"More Kevin"

“More Kevin”

Glad to know the things that we do make a difference.

@rusnivek.

The newest class of All Hazards #IMT Logistics Section Chiefs

Say hello to the newest All-Hazards Incident Managment Team Logistics Section Chiefs!

Photo credit: Jeff Vaughn, FEMA USAR Ohio Task Force-1

Photo Credit: Jeff Vaughn, FEMA USAR Ohio Task Force-1

Keep it real peeps.

Always remember, Logistics makes the magic happen.

@rusnivek

Final day of the AH #IMT #Logistics Section Chief course w/ OH-TF-01

Day-5: Final day of the DHS/FEMA Ohio EMA All-Hazards Incident Management Team Logistics Section Chief course.

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Again, special thanks to FEMA USAR Ohio Task Force-1 for hosting this week.

Solid morning as we talked about how the LSC frequently meets with the PSC well before much of the action happens.

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In fact, it is likely that the LSC is at least 5 steps ahead of the OSC – to plan to supply and equip our tactical operations with the stuff they need.

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Ohio EMA LSC Phil Johnson brief the class on how county agencies interact with our activated State EOC focusing in on resource ordering and task assignments.

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Like good Logistics Section Chiefs, we debated the merits of pre-staging resources before they are needed for faster deployments and anticipating needs (leaning in).

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Lots of discussion on EMAC and the success that the State of Ohio had with 2016 events including the 2016 Republican National Convention which was classified as a NSSE.

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We discussed demobilization plans as well as factors that could contribute to delayed demob. As always, we emphasize on the safe return of all crews from disaster deployment.

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At the end of the day, we were able to tour the DHS/FEMA USAR OH-TF-1 facility.

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Amazing stuff!

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Logistics plays a HUGE part of daily operations as they have thousands and thousands of pieces of deployable items needed for disaster operations.

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So as you can see, LSCs have an insurmountable task of keeping order during non-disaster times.

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For those in the military and are truly Logistics pees, I believe this is an amazing piece of equipment.

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If you are a pro, and like to sling load your stuff, you should consider getting a few.

Special thanks to all the pros from DHS/FEMA Ohio USAR Task Force-1.

Yes it's Friday. That is an Aloha Shirt.

Yes it’s Friday. Look closely. That is an Aloha Shirt.

Superb ending of class with participants from numerous states on this #AlohaFriday!

Proud to serve my country and train other IMT LSCs from across this great nation.

@rusnivek

 

February is almost all Region-5 and a roll out of a brand new social media course in Colorado

January was fast paced but February 2017 is going to be lots more hustle too!

In the first week, its another great Basic Public Information Officer’s course and Joint Information Center course at Wayne Township Fire. Love me some Region-5 baby!

Second week, I’ll be leading the Incident Management Team Logistics Section Chief Course in Dayton – the home of Ohio Urban Search and Rescue Task Force-1 (OH-TF-01). Teaching FEMA EMI courses are super fun. Week long Logistics is AWESOME!

Third week, we will be back in Athens, Ohio bringing our Basic Public Information Officer’s course (G-290) and Joint Information Center course (G-291) with one of my favorite instructors Erica aka Mama PIO in Region-5 again!

Fourth week, I head back to Centennial to debut a brand new course for FEMA/NDPTC on social media. Looking forward to seeing my Colorado peeps again at the state Emergency Operations Center. Region 8 in the hizzouse!

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Busy February! Hope to see you my classes!

@rusnivek