Looks like I’ll be presenting Public Information Officer (PIO) / Social Media stuff at the Pennsylvania Emergency Management Agency (PEMA) statewide conference in September.
Region-III baby!
http://www.pema.pa.gov/Pages/2014-Conference.aspx
or
http://www.pema.pa.gov/Pages/Default.aspx#.U-D3psJ0xJQ
Will I see you there?
After a quick visit to the White House in July, I realized that August will also be a busy month.
Akron, Columbus, Wauseon, Wisconsin, then back to Columbus and then to Geneva.
So yes, all month I will be in FEMA Region-V.
If all goes well, September will include several trips to Region-III, but I’ll keep you posted.
Keep your head down peeps.
| 14-002: Precise Emergency Messaging | |
| Agency: Indianapolis Motor Speedway | Topic(s): Emergency Messaging |
| Date: Summer 2014 | Platform: General |
Mass notification and public messaging about dangerous inbound weather is the latest hot button topic in emergency management because no matter the location, everyone is susceptible. This year has been especially deadly with numerous tornadoes.
You can argue the use of automatic Emergency Alert System (EAS), Integrated Public Alert & Warning System’s (iPAWS) messages, and public address systems are good enough, but successful delivery still comes down to basic messaging.
On May 25, 2014, this message was put up on the main billboard on the field during the Indianapolis 500, which had 300,000+ fans during race time. The National Weather Service (NWS) declared a Tornado Warning before the start of the race.
Race Fans? C’mon, you have a captive audience at the motor speedway. And you are addressing everyone there, not just race fans. Most likely, your audience is saying “Great, now what is a Tornado Warning?”
Clear and concise messaging is incredibly important because seconds will matter in an immediate evacuation or leading others to shelter…especially with large, open, and unprotected public venues. This particular message was unclear, poorly worded, and definitely not concise.
A more effective messaging and follow-up post should have read:
DANGER! TORNADO WARNING NOW – SEEK SHELTER IMMEDIATELY!
Safe SHELTERS are located at AREA X and GATE X
By phrasing it this way:
1. Your message is short, sweet, and to the point.
2. Capital letters will grab the attention of your audience and convey urgency.
3. Have clearly identified safe locations IN CAPITAL LETTERS will assist those reading your message.
4. Shorter messaging could allow your followers to retweet/repost and amplify your emergency messaging.
5. It is still tornado season so make sure you are prepared by having pre-scripted messages on “what is a tornado warning” and messaging on how to “shelter-in-place”.
All concurrent Tweets, Facebook posts, Instagram posts, etc. should reflect this messaging. If a Tornado warning is issued, timing is of the essence. Do not be lax when it comes to emergency messaging because you don’t want to ruin the fun. For the sake of your constituents, it is better to error on the side of safety.
Time is valuable, so post good stuff.
***To download this as a single-page printable format, click this: Safety-PIO-SM-14-001
As usual, I always make it a point to stop by FEMA HQ to meet with a few friends and teams working the FEMA magic.
First stop was to see the crew leading the Ready Campaign. Lots to discuss including the measure of preparedness and how we can more heavily promote preparedness digitally within each community. We constantly need to access our information that we are pushing and additionally make sure that the information is specific and actionable…esp during a disaster.
The general public seeks solid information FROM MOBILE DEVICES during an emergency. We cannot convolute the message, it must be clear and concise.
Did you know FEMA’s Ready.Gov program was featured at the White House Innovation for Disaster Response Recovery Event on Tuesday during the presentation by Appallicious? Check out the event and pictures here.
Mobile platforms must be easy to navigate and less cluttered. Almost everything is read on mobile platforms right? Duh! Esp since you can’t take/turn on your desktop computer while you are evacuating to an emergency.
Between meetings, I usually find a moment to take a funny picture with the hard-working FEMA pro, my friend Jana. She. Is. Hilarious.
Short meeting with the Digital Team at FEMA to discuss social media efforts and promoting great programs like FEMA’s SocialHub and Twitter Alerts.
But seriously, make sure you turn on your Twitter Alerts to get pertinent messaging from FEMA. It can be done from your mobile phone and it takes seconds to do.
In the coming months, we will be exploring a few classes that we can help cross promote a few programs. And I hope I get chosen to teach the class at FEMA HQ.
End of the day was spent chilling in the Executive Administration side of the house. And of course trying to catch a few moments with Craig.
Whew…what a day!
Early start today meeting with Doc Lumpkins who is the Director of National Integration Center for DHS/FEMA.
Numerous points discussed w/ the group:
Doc’s team engaged our questions and honestly answered several burning issues. As the week continues, Doc informed us that more materials were going to be released from the National Integration Center and National Protection Framework shortly for review. EXCELLENT!!!
Just like at the NEMA conferences, UASI conferences, etc…I really enjoy meeting with Doc Lumpkins. He provides great insight and he is HILARIOUS!
Overall, by engaging with the core prominent Social Media in Emergency Management peeps, Doc Lumpkins and the rest of the National Integration team can continue to incorporate real and pressing issues into the new doctrine.
Thanks again for the meeting Doc!
Now my ride just arrived, a black suburban, headed for the White House!
If you ever thought punctuation doesn’t matter…just ask the Associated Press right now.
In 9 minutes, the Twitterverse went bonkers. AP was forced to respond.
Punctuation matters peeps.
Doing good PIO deeds this morning here at NBC24 (WNWO) in Toledo.
It’s really amazing to see how much a smaller news station can accomplish especially with the right people and the right technology.
Special thanks to Angi Gonzalez (@AnchorAngi) and staff at NBC24 WNWO.
Still in Region-V baby!
Wait a sec…
You can get fired for posting an Instagram picture even without a patient in the picture?
Instagram post (Cort of ABCNews.com)
Apparently Katie Duke (RN) was fired from New York Presbyterian Hospital because of her Instagram post was deemed “insensitive”.
We talk a bunch about this my PIO/Social Media classes right?
Katie Duke on Instagram
Again I ask, can you get fired from your job because of an Instagram post?
Guess so…
Breaking it down today at the Michigan State Police state training center.
Glad to be a small part to help enhance a great public safety agency on PIO/Social Media.
Also enjoying a few of the static vehicles on display here too.
Where is @rusnivek? 