Third solid week of 2016 National Preparedness Month! This week, we honor and celebrate all of our all-hazards first responder who serve tirelessly throughout the country.
Every day, thousands of first responders (paid and volunteer) put it all on the line for the general public we know and people we don’t know. Day or night, countless individuals respond to the call and make a difference in each community.
In your community, support your local Fire, EMS, Law Enforcement agencies as they work tirelessly to provide safety for all communities big and small. “Don’t wait. Communicate. Make Your Emergency Plan Today.”
“My best friend’s sister’s boyfriend brother’s girlfriend, heard from this guy who knows this kid who’s going with the girl who saw Ferris pass out at 31 Flavors last night…”
Numerous government agencies are constantly trying to engage with the general public in every community. Keep up the good work ESF-03 and PIOs!
I was discussing some Periscope tips with a few Police PIOs on an upcoming spot with the mounted unit. Great key points in the story, but I cautioned them on the variability and unpredictability of filming with animals.
Try your best to limit the view to close ups and reduce the amount of wide shots.
Also, consider having cut plan…aka alternate plan in case “stuff” happens.
Using SnapChat for preparedness isn’t as easy as one would think.
So here is yesterday’s snap in sleet.
Few items that I have to ponder for next time:
1. Portrait vs landscape. Since MOST of our recipients will be viewing this on a mobile platform (vertical), we should shoot the videos in portrait mode. That makes “selfie” solo production a bit more difficult. Hint: You might want to stop making fun of that selfie-stick now and get one.
2. Outside conditions (esp in our line of work) necessitates an external lav mic. I have one and I totally forgot to use it.
3. Framing needs to be assessed because the shot needs to include room for text.
4. Remembering which side is up during landscape video shooting is important. (I purposely did it so I can see if viewers rewatched the video to get the full effect). But SnapChat’s analytics don’t show amounts on segments – it only shows who has initially watched.
5. My shot list should have included various parts of the vehicle. Similar to a news package, varied backgrounds would likely keep audiences more engaged and keep their interest.
6. Filming in sleet isn’t fun.
7. Clean your lens. A lot.
8. Turn off your engine. Ambient noise will affect your sound (esp being so close).
9. I should have used some sort of emoticons to appeal more to a younger demographic/audience.
10. Saving the snap to YouTube (in its entirety) so that it can be used for other preparedness efforts (including separated sections).
I know the 10 items are detailed and nerdy, but as PIO or PAO or Communications Pros, I feel we should regularly share our lessons learned with others so we can all improve our tactics and deliveries.
Definitely one of the most diverse All-Hazard classes I had in a long while. Participants represented Emergency Management, Fusion Center, Public Works, Land & Natural Resources, Fire, Health Department, EMS, Private sector, HAZMAT, Police, Veteran’s Affairs, Intelligence, US Coast Guard PIAT, National Weather Service, CERT, and PIOs / PAOs.
Top notch peeps from across the country this week!
Special thanks to my old friend Houston Office of Emergency Management Melanie Manville for hosting this new #NDPTC class.
I had a great time with the Northeast Ohio Public Information Officers (NEO-PIOs) who sat for a quick down and dirty (DaD) Table Top Exercise (TTE) designed around on a social media (SM) module (MOD). OMG.
Various topics discussed:
Messaging during the preparedness phase
Escalation of incident criteria
Response messaging and verbiage
Essential platforms and communication methods
Dispelling rumors
Actionable social media data
Critical JIC/JIS positions during initial EOC activation
Metadata for threat hazard analysis
Lots of fun esp various discussions on platforms and reach.
Public Information Specialist @ThingsToShea and Public Information Officer @TomsDarren work to craft specific emergency alert messages in the preparedness phase #NatlPrep
Heavy debate on the use of mass notification systems…
@ClevelandFire Public Information Officer Gray & @LakeCoHealth Public Information Officer Cole collaborating on preparedness messages specifically for Instagram & Vine #NatlPrep
…and their true reach/effectiveness of messaging.
Summit County Public Information Officer @jamesp501 discussing multi-platform information dissemination for preparedness & evacuation #NatlPrep
Discussion on simplicity and concise messaging for those we serve before, during, and after an emergency.
BAM – solid Tuesday afternoon with my peeps!
Yups, I can’t thank these ESF-15 characters enough.
(From L to R): Pollack, Cole, Sur, Gray, and Toms.
The last Tuesday in the 2015 National Preparedness Month!
Today, look to building new relationships.
Normally, we don’t look outside the realm of daily public safety. It’s easy to talk to Fire/EMS, Law Enforcement, or Public Works Professionals. However, new discussion needs to happen between individuals who can support our mission goals or some unmet needs.
Faith-based organizations are great groups to explore new activities to support your community. In varying degrees, faith-based organizations have the capabilities to support disaster response and recovery operations with food, shelter, and supportive measures. But again, the key is to open discussions BEFORE a disaster so you can evaluate their capability.
Additionally, talk to your local politicians…esp if they are an active part of your Community Emergency Response Team (CERT). These civic-minded individuals have most likely gone through additional preparedness training and can be a great resource for anyone.
Trust me, these are the kinds of people you want to be in close contact with before, during, or after an emergency/disaster.
Don’t wait. Communicate. Make your emergency plan today.
Get to know some new local peeps!
Tuesday is here – so get prepared by clicking here.
Where is @rusnivek? 