Tag Archives: ESF15

FEMA Basic PIO Day-1 at Summit County (OH) Public Health

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Another fine start to the FEMA Basic Public Information Officer class here in Summit County, Ohio!

Many thanks to the pros at the Summit County Health Department who are hosting this week’s class.

Outstanding hospitality as always!

And of course special thanks to Jena Beckett and the team from Summit County EMA for enhancing their team’s knowledge on the fun of being a Public Information Officer!

We are in the command room this week so you know it’s serious!

As always, we lay the groundwork for successful operations for any PIO.

But we also share real-world experiences that could help in their daily routines to better their visibility. And yes, of course we still do all the media mock interviews.

Public health is a great partner when it comes to outbreaks and opioid intervention tactics so many of our participants opted to test their media skills on an outbreak and response.

Also great to have former Columbus newsies Rachel Feeley on our PIO side (now with Ohio Department of Health) as we continue our mock interviews for everyone.

See, deep down inside, some reporters want to be public safety PIOs. 🤣

For those newly assigned PIOs, we get them on camera as soon as possible!

The whole idea is that we expose new PIOs to this kind of media interview(s) so they aren’t shocked the first time they do it in real life. It’s always a bit more nerve racking when you are n00b PIO and have a bunch of mics and high intensity lights shoved in your face during the start of a major disaster or crisis.

Aaaaaaaaaaaaaand finally, a big shout out to my team across this great nation as FEMA turns 40 this week!

Here’s a quick video that External Affairs put together.

Proud to work along side all of you through countless disasters.
@rusnivek

JIC/JIS Course here at DuPage County OHSEM

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Outstanding day to start the FEMA G0291: JIC/JIS Course here at DuPage County OHSEM.

And a solid Miley way to start the day is a party in the USA!

Awwwwwww yeah.

As always, a fine safety brief from John on class including info on 24/7 PIO support from both of us.

With the upcoming exercises, we wanted to give the participants an opportunity to share their experiences as well as how much training has helped them increase their output and network with others.

In class activities concrete key points so that we can all function well with each other. In the end, we hope that nothing happens…but the reality is that it is only a matter of time before we have to work together.

Train like you fight right?

How is DuPage County OHSEM doing it? We are fostering a workspace for collaboration not only in this area, but statewide. Here’s an example.

As stated before, a rising tide raises all ships.

We will learn/train together and we will enjoy our successes together.

And when a crisis hits or a disaster just happens, it will no doubt be a challenging work environment. But thanks to training and exercises, we as PIOs will be able to function well together and shine.

Reminds me of a quote: “When it rains, we roar.” – PIO Ryan S.

Looking forward to seeing all of you at the next big one….in the JIC!

@rusnivek

 

FEMA Basic PIO Day-1

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Starting off another FEMA G0290: Basic PIO course with our public safety pros from across the state!

I am fortunate to grab a few other PIOs for class today – suit up!

Aside from sharing concepts and theory, we also focused on interview skills…

…you know we did the oncamera interviews.

No bones about it, our mantra is to provide the best real-world training out there.

Lots of discussion on staging as well as single role PIOs and what they can do to get the ball rolling.

We also integrated a few activities and exercises into the mix too.

Don’t worry, we took some time to discuss communications strategies. We shared the 8-step communications model and introduced StratComms!

Planning ahead is always a good thing – esp for PIOs. Preparedness is essential in being a good PIO.

Successful first day with everyone. Looking forward to a solid day-2!

@rusnivek

Reporting live from the ABC7 studios in downtown Chicago!

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Good afternoon from the floor of the ABC7 studio here in Chicago!

A much more compact location, ABC7 does an excellent job in maximizing space in their main studio area.

Also got a chance to chat w/ a few reporters in the bullpen as we took the time to see how the TV magic (aka sausage) is made.

It was satisfying to see all the TVs and monitors in one of the control rooms. Soooooo many buttons to push….

I doubt they would let me touch anything in here.

It honestly intrigues me…isn’t the news room kinda similar to the EOC? Desk assignment is kinda like the Operations Section Chief (OSC) right?

As an example, the OSC assigns tasks to the single resources (reporters aka MMJs) and then they do stuff. The desk assignment editors listen and find out what’s going on around the area (aka situational awareness) right?

Then they send the appropriate amount of resources needed to cover their story. DUH! It IS a good example of ICS. And you know I was closely looking at what they were watching and listen into right?

Obvs!

Special thanks to the entire team at ABC7 for the tour of their crib! Great to see so many different pros at work and major kudos to those who take the time to create a great story and maintain the integrity of a journalist.

Looking forward to working together!

@rusnivek

Class comments – Yassssss!

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In reviewing my comments from yesterday’s class, I am reminded how much our impact and influence we have as instructors.

This is the reason why we as instructors, educators, and leaders share our experiences.

Without a doubt, there are clear differences between people who read the slides vs instructors who are passionate about improving our field.

It is imperative that we continue to push the envelope as we train and exercise our nation’s public safety professionals. During an emergency or disaster, there is no second chance. The community’s safety is of the utmost importance.

Our dedication to our public safety constituents is neverending and we must strive to be ready for any situation.

This is what we train for…this is what we do.

@rusnivek

#MediaMinutes interview w/ WISHTV-8 Emily Kinzer

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As part of our ongoing efforts to help enhance the skills of the PIO, here’s another #MediaMinutes interview w/ WISHTV-8 Emily Kinzer!

For more information on Emily-

@Twitter: https://twitter.com/EmilyKinzer8

@Instagram: https://www.instagram.com/emilykinzer8/

@Facebook: https://www.facebook.com/EKinzerReports

Happy AlohaFriday everyone!

@rusnivek

 

FEMA OEMA G0291: Joint Information Center/System class at the Cleveland EOC! #PIO

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Happy AlohaFriday and a great start to the FEMA OEMA G0291: Joint Information Center / Joint Information System course here at the Cleveland EOC!

So naturally, we talked a bunch of JIC stuff including our third guest VIP – day shift Cleveland JIC Manager of the 2016 RNC and the led JIC Manager of the Christmas plane crash in 2016, Beth Zietlow DeJesus!!!

Not only sharing stories about coordination amongst local, county, and Federal agencies on the recovery process, Beth was able to share a few stories about the media on controlling the message and handling mis-information.

Great experiences to share with out new PIOs!

Outstanding class this week. Proud of the work and collaboration in class shared by everyone. Great to see these new PIOs as they increase their organization’s visibility.

Now go forth, and use your new PIO skillz for good!

Also, yeah.

@rusnivek

Day-2 of the FEMA OEMA G0290: Basic #PIO at Cleveland EOC

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Day-2 of the FEMA Basic PIO Course in Cleveland, Ohio!!! Starting out the day with one of the best JIC Managers in the biz, ladies and gents, one of the orig FEMA Master PIOs put your hands together for ERICA CREECH!!!!!

Sharing her experiences with the class on PIOs and coordination was critical in countless EOC and JIC activations.

In a heartbeat, I’d work for Erica any day in the JIC.

Don’t worry, we jumped back on the train (FEMA’s powerpoint slides) to talk and debate about press releases.

Since Steve is from media, he loves his inverted pyramid. But are press releases valuable? Needed? Seems we had quite the spirited discussion on the necessity and timely appeal of press releases.

After lunch, we were fortunate enough to grab, IMHO, the best of the best media talent in Cleveland.

Fox8: Jennifer Steer (@jensteer)

WOIO-19: Chris Tanaka (@Chris_Tanaka)

WEWS-5: Homa Bash Ball (@HomaBashWEWS)

WKYC-3: Barry Wolf (@photowolfTV)

Cleveland PlainDealer: Ginger Christ (@GChristCLE)

These pros not only talk a good game, but their social media skills are top shelf! I submit to you Barry’s fashion selfie from the front of the room.

Solid!

These folks were able to dedicate their time to answer any I mean ANY questions that our new PIOs had.

Proud to see new relationships and transparency with all parties involved.

Why? We hear of soooo many bad interactions and exchanges with the media. This kind of engagement showcases that if we work together and we share our knowledge of ongoing issues, we can help each other out.

I can’t begin to tell you how happy I am to see this kind of action happening in class.

Like nurturing new PIOs and helping them network…OMG THIS IS WHAT EMERGENCY MANAGEMENT IS ALL ABOUT!!!!!!!!

Yeah yeah, I’ll get off the soapbox now.

But seriously, this media panel has been one of my absolute favorites to have because….well, because of this…

Brah, Tanaka’s got some seriously good selfie skillz. Many mahalos to all of my media panel that showcased the best of TV news media.

After the media panel left, we reviewed all of our on camera interviews.

Sharing our challenges but learning from others in a productive and positive way increases participant on camera skills.

To close out the day, we also had our second and most lauded PIO stop by. Ladies and gents, the orig filmmaker himself, raise the roof cause it’s Cleveland Fire very own PIO Mike Noooooooooooorman!!!!!!!

Glad to spend a few minutes with fire’s new PIO who jumped head first into the role for CFD. FYI-Mike was a participant in a class that Steve and I taught in Summit County Ohio so we are proud to see him flourishing in his role at CFD.

Outstanding and super fun day with everyone. Back at it tomorrow with another special guest and to talk about JIC/JIS!

@rusnivek