
Tag Archives: media
Sharks in the HOV lanes? Cmon! #SharkWeek #2018
And for the second disaster trick, this picture….

IT AIN’T REAL!!!
Don’t be a dingbat, stop sharing this fake picture during disasters and/or flooding.
Aaaaaand yes, an easy twofer here too: TURN AROUND, DON’T DROWN!!!
Be a good steward of social media information.
Unidirectional mics and keeping it up! #PIO P26
Hello AlohaFriday!
Mic check! Sibilance. Sibilance. Check. Check.
As part of the ongoing P26 push…I thought this quick video about field mics might help out a few public safety colleagues.
Mainly designed for PIOs, PAOs, and External Affairs Officers….I think anyone could utilize these easy tips.
Reporting live from the 24-7 SEOC…
Day-1 ICS-300 with strong DoD participation
It’s Monday morning so lets kick off another hard core ICS-300 course…in the Poinsettia Room! 🌺

Also known as the city’s Emergency Operations Center too.
Diverse groups today with a strong showing from our Department of Defense and local public safety professionals.

This kind of joint training provides us the opportunities to build stronger partnerships and even strengthen the preexisting bonds with DoD assets including a few special teams.

Lots of group work as participants figure out priorities and challenges during the first few hours and into the first/second operational period.

But working through the issues in a calm classroom will help reduce the amount of stress during an actual emergency. Finding out strengths and gaps and addressing them so that everyone can respond better to any incident. That’s right enhancing response capabilities.

Sound familiar? That’s what HSPD-5 (Homeland Security Presidential Directive-5) is all about. A coordinated response! <heavy breathing>
That is exactly what Emergency Management is all about – build relationships for a coordinated response. <heavier breathing>
And also proof, if you teach it right, you can get people to smile in my ICS classes.

Awww yeah!
Great work from all participants – lotsa participation from everyone!
Glad to see so much collaboration from local, county, state, Federal, and DoD assets.

And as always, thank you for your service to our great country.
Happy birthday Marty. It’s a great first day.
Looking forward to the next two days!
Hi Unique you dropped your phone #PIO #SocialMedia
Law enforcement has been in some tough situations. Most recently, social media has been credited with engaging the public.
In fact, some agencies have used social media to engage suspects who may leave items behind on a scene of a crime. Oooooo, evidence!
But this is not one of those cases.
On 07-04-18, this image was initially shared on Facebook then across various social media platforms.

The image with caption inferring that local law enforcement agency was pursuing the suspect and that the suspect dropped his/her cell phone while eluding law enforcement. Then, in order to reach out to the suspect and friends of the suspect, local law enforcement uses the suspect’s social media account to reach out and taunt.

While funny for public safety, we as trusting public safety pros need to take time to dispel rumors and verify facts. PIOs should be at the front line of this issue.
And yes, this post was actually fake. What the whut?
Here’s Chicago Police PIO Anthony Guglielmi’s response to this post gone viral.

Sooooooo, to recap:
- The initial Facebook post was not associated to incident.
- Image was borrowed from unrelated event.
- LEOs were not involved in pursuit of suspect.
- Law enforcement agencies are usually professional.
- PIO was on it and addressed concern once information was vetted w/ 7th District.
- Squashed viral post with real information. #truth
Well done CPD PIO!
Again, as PIOs we are the shepherds of our agency when it comes to reporting the facts and dispelling the rumors.
We as PIOs must remain vigilant and dispel rumors as soon as they appear. This is your job. The agency’s reputation is on the line so ensure the longevity and be cognizant of your agency’s image 24/7.
Teaching moment for PIOs to news media
Let’s discuss this…because this news station/reporter could have made better decisions.
Soooooooo let’s use this as a good teaching moment. We Public Affairs pros are out there every day with the news media. Let’s revisit a few media relationships.
Perhaps in this situation, the news media was a askew on the important items and failed to think about the victim. I wish they would have considered the victim’s position. And if you heard the reporter say, “for the record” – the news story is NOT the record.
And yes, we as PIOs understand the mantra of following orders….TRUST ME we do. But taking the time to call, text, DM, etc….might be a good check between the PIO and media partners.
PIOs should reinforce to media that aside from going out to the scene, calling the PIO or the PAO might be a good option first. Most PIOs will tell you honestly if it’s a decent story or not. So establish trusted relationships before an emergency or disaster.
To my fellow PIOs – revisit your media relationships again. Wish them a happy summer and tell them to “be safe and do the right thing” – for realz.
Remember, the news media is our partner in proliferating information out during an emergency so as professionals, we should all work more closely together and use this as a PIO/media relations teaching moment.
Kudos to Newburgh Heights Police Department (located in NE Ohio).
IMHO: Yikes.
@rusnviek
Outstanding work so far by my team
Disaster Deployment stuff for the Maryland Emergency Management Agency and Homeland Security Symposium
Good morning to the entire State of Maryland-

Here to present on Disaster Deployment “stuff” for the Maryland Emergency Management Agency and Homeland Security Symposium!

Lots to share…cause you are going to need a bigger bag.

“Seriously, you gonna need a bigger bag.” – @rusnivek
PC E. Allen
Additionally, SO glad to see familiar PIO faces in the crowd.

The PIO Voltron! (From L to R): Pringer, Brady, Sur, Brindisi, and Allen.
And special thanks to Steve Davis and Emilyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy

I mean State of Maryland Social Media bossgirl Emily Allen on the invite.

So glad to see familiar faces again.
Reporting live from the State of Maryland Emergency Management Agency and Homeland Security Symposium…
Instagram changing the algorithm from likes and share to a more timely feed #SMEM
Thank goodness! Instagram decided to make a major change today in their algorithm.

Yeeeeeeppppp, they are reverting back to a more timely feed for users – just press the “New Posts” button. Basically push to prioritize newer posts over older aggregated Instagram posts.

As Instagram cites backlash, I mean feedback from it’s users. “Thanks to feedback” – yeah yeah.
So what does that mean for you?
- With the most recent backlash on Facebook (citing the #DeleteFacebook trend), agencies should be making a stronger effort on Instagram.
- Instagram will likely have a more “true-er” feel than Facebook’s less than 10% showing to your unpaid targeted audience.
- Instagram is easier as it has less gobble-de-gook for it’s users.
- Instagram is also more complex because it has less clutter for it’s users.
- Either way, this change in algorithm from Instagram is a welcome update/refresh to the Gram.
Now about dem hashtags….
Day-2 of the State of Ohio #Basic #PIO class #Summit
Day-2 of the State of Ohio Basic Public Information Officers’ Course here in Summit County. And yaaassss, #OnWednesdaysWeWearPink!

Started off the morning talking about interview skills and techniques that are readily used by both PIOs and Reporters/Photojournalists.

Reviewed all oncamera interviews from all the participants in our class.

We want to prepare our new PIOs with the best training so they are capable off hitting the ground running representing their agency positively in a crisis or emergency.
Steve brought in the Team from WKYC (NBC affiliate) Akron Office to be our panel discussion.

Lots of great points including what could make or break a PIO – esp for a close tight knit community like Akron and Summit County. Special thanks to Reporter Amani Abraham and Photojournalist Carl Bachtel on their insight to news media.

PC: Bosso
I was able to get my friend Cleveland Police PIO Sgt Jennifer Ciaccia to give a dual presentation with me on the 2016 Republican National Convention and other Cleveland activities.

As a team, Jen and I are solid, but we recognize that others are needed to establish the efforts of PIOing within their own communities – no matter pre-planned event or emergency.

And yes, we addressed how PIOs need to keep current on social media trends esp on national cool campaigns…like the mannequin challenge.

Again, special thanks to Jen on the support of today’s State of Ohio Basic PIO class.

PC: Bosso
Afternoon was dedicated to the PIO TTX. We setup two groups with all participants for the in class mock press conference and they did a solid job. Both groups worked together…

…and formulated talking points….

…organized and strategically thought out a press conferences agenda…

…prepped speakers…

And of course controlled the unruly fictitious media reps from OZRadio, WTF, and the YellowBrickRoadNews. FEMA Phil and USFA Tom would be so proud of us MPIOs to see us working the press conference part of the class.
Another great day for PIO training in the State of Ohio!
. Glad to support our local public safety teams. 