I was discussing some Periscope tips with a few Police PIOs on an upcoming spot with the mounted unit. Great key points in the story, but I cautioned them on the variability and unpredictability of filming with animals.
Try your best to limit the view to close ups and reduce the amount of wide shots.
Also, consider having cut plan…aka alternate plan in case “stuff” happens.
(I should have posted this on Wednesday huh?)
Cleveland hustles indeed.
Lots of cameras and peeps here. Good thing I wore my Aloha Shirt #AlohaFriday
LeBron showcasing Cleveland for the new CNBC show called Cleveland Hustles.
I was finishing up my AARs and found a picture from the last night of the Republican National Convention (RNC).
Quick tip for you PIOs doing field reporting: Frame your shot.
Cleveland Police Chief Calvin Williams doing an interview with Time Magazine. Obvious chalked roadway with profane statement behind him. Videographer is recording at an upward angle to frame his subject.
During the RNC, we found that it was critical to frame the shot. Onscene shots were particularly tough because so many activist groups had signs, chalked, or painted words that are inappropriate for pictures or even worse yet, uncontrolled live broadcast hits (Periscope or FacebookLive or YouTubeLive).
Additionally, live outdoor broadcasts from the scene are challenging because it is difficult to control the natural and man-made variables.
So as PIOs we need to reduce any signs, ropes, wires, etc….that could affect your framed shot.
Trust me, reduce the amount of variables to a bare minimum.
Focus your energy in delivering your message. #PIO
Press event yesterday morning to showcase all the equipment and teams that could be utilized and deployed out for next week’s Republican National Convention (RNC) in Cleveland.
Cleveland Police Sgt Jen Ciaccia lead the effort that started at 0600.
After events in Dallas, the bomb robot was of great interest to everyone.
If you take the time to understand the technology, this is an invaluable piece of equipment to any police department.
Some reporters wanted to try to wear the Explosive Ordinance Disposal (EOD) suits.
NBC Nightly News Correspondent Jacob Rascon even hoped on the Mounted Unit to see what it was like to ride above the crowds.
Nice guy.
Don’t worry, Cleveland Police’s Mounted Unit doesn’t j-walk…
…like you, they use the cross walk.
Bike patrol officers from across the state including Blue Ash Police and Akron Police were out running training throughout the city.
It’s great to have so many law enforcement agencies working together to ensure safety for all participants.
Additionally, lots of pros working behind the scenes making magic happen.
Proud to have a so many Public Information Officers (PIOs) working together in the Cleveland Joint Information Center (JIC).
Looking forward to more fun tomorrow.
And yes, it’s t-minus 3 days…
We talk a ton about people who carelessly retweet, share, and re-purpose information. Whether mis-informed or attention seeking whores, it is likely that people need a bit more digital responsibility on line esp w/ social media.
Part of me thinks that min-informed people don’t believe in the power of social media.
Seasoned PIOs know the potential of social media.
However, check out the tweet from Mountain View Police Department’s Capt Chris Hsiung re: Dallas Police Department.
Well said Capt Hsiung.
I encourage many in my classes to be good stewards of information and not to skew truth as it can only delay the root cause from others. We will not be led astray or swayed by sensational tweets, posts, etc…We must rely on straight facts and truth.
Fox Sports reporter Emily Austen made the news…yes, she was the news this week when she FUBARed her career on FacebookLive. (If it helps, fast forward to 25:33)
Wait, did Emily just say “Like, I didn’t even know Mexicians were that smart.”
WTF!?!?!?!?
SMDH
Fox Network immediately fired her because of her comments on FacebookLive. Let that sink in for a moment. Fox Network fired her for all the inappropriate comments in this unaffiliated FacebookLive broadcast.
Yeppers-you can get fired for stuff you do on social media.
To be fair to her, Austen did post a statement about it here.
But, to add more fuel to this fire, here’s a story about it from Complex News.
Again, I repeat:
All thanks to social media.
For more case studies on others who lost their jobs because of social media, check out this link.
In this case, what would have helped?
Or just straight up – don’t say inappropriate things.
Now phleeeze – go out there and use your social media live broadcasting powers for good!
Prepping for another Public Information Officer, Crisis/TV interviews, and Social Media Courses next week.
Reporting live from LEX18…
I am definitely using a few examples to help break the ice.
Talofa from TALA FOU News!
But don’t worry, I have a whole library of examples to share – basically, what I’ve learned through experience.
One of the basic tips I talk about is RBF.
WKYC-3 (NBC Affiliate) in Cleveland, Ohio Photo Cred: Adam Gercak
Posture is important especially since I look super small behind a podium.
NBC24 (NBC affiliate) in San Francisco
One thing is for sure, on camera, I need to smile more.
Fox-8 in Cleveland, Ohio
#Yikes
Who is attending? I have the Mayor, entire City Council, Safety Director, Public Safety Chiefs, Health Department, Emergency Management, etc….So yeah, it should be fun.
Have a great long weekend peeps. Please take time to remember those who have paid the ultimate sacrifice for our freedoms in this great country.
Looks like KTLA (CW affiliate) made the news again.
Correction: KTLA IS the news.
Anchor Chris Burrous said “We are getting a lot of emails.”
Errrrr, perhaps a different on air line would have been more appropriate. I am thinking that the on air/broadcast decision and handing her a cardigan was a poor choice.
“KTLA’s Liberté Chan initially changed out of her original outfit because it got “keyed out” – or rather, didn’t work well with the green screen and the weather report colors. She changed into a black tank dress, writing on Twitter, “Even if it’s early in the AM, can’t beat a black beaded dress.” However, apparently her new glamorous look didn’t go over well, leading to Weekend Anchor Chris Burrous to hand her a sweater in the middle of her weather report.” – Maria Mercedes Lara (@maria_mercedes)
Here’s how Liberte used FacebookLive, YouTube, and other behind the scenes videos to show viewers the real story behind the wardrobe choice.
More importantly, how accurate are her forecasts?
Liberte-don’t apologize. Give good weather info.
C’mon people. Stop being so delicate.
Station 51 from “Chicago Fire”
Yes, I do not watch the show. Too much Hollywood. However, I do appreciate the nod to Emergency!, Squad-51, and Engine-51.
Doing some media stuff today w/ WKYC-3 (NBC Affiliate) in Akron.
Working with WKYC Reporter Jasmine Monroe (@MONROEWKYC) and Photojournalist Carl Bachtel.
Building relationships and strengthening partnerships are easy ways we as PIOs can enhance our partnerships before a disaster or emergency.
Quick side note: They prefer tweets, Facebook posts, and text messages more than the traditional press release.
We discussed so many other challenges PIO and media teams face including telling the truth, don’t hide from the media, and of course professional respect/courtesy on the scene. Yep. All the same things we talk about in class huh?
#ToldYouSo
And of course it’s #AlohaFriday so you know, I gotta share the Aloha spirit.
Thanks again to Jasmine, Carl, and the news team at WKYC.
Where is @rusnivek? 