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Emergency Management, Emergency Services, & Disaster Spox

Showcasing some of the specialty teams in play for the upcoming RNC #RNCINFO

Posted on July 15, 2016 by rusnivek

Press event yesterday morning to showcase all the equipment and teams that could be utilized and deployed out for next week’s Republican National Convention (RNC) in Cleveland.

Cleveland Police Sgt Jen Ciaccia lead the effort that started at 0600.

After events in Dallas, the bomb robot was of great interest to everyone.

If you take the time to understand the technology, this is an invaluable piece of equipment to any police department.

Some reporters wanted to try to wear the Explosive Ordinance Disposal (EOD) suits.

NBC Nightly News Correspondent Jacob Rascon even hoped on the Mounted Unit to see what it was like to ride above the crowds.

Nice guy.

Don’t worry, Cleveland Police’s Mounted Unit doesn’t j-walk…

…like you, they use the cross walk.

Bike patrol officers from across the state including Blue Ash Police and Akron Police were out running training throughout the city.

It’s great to have so many law enforcement agencies working together to ensure safety for all participants.

Additionally, lots of pros working behind the scenes making magic happen.

Proud to have a so many Public Information Officers (PIOs) working together in the Cleveland Joint Information Center (JIC).

Looking forward to more fun tomorrow.

And yes, it’s t-minus 3 days…

@rusnivek

Everyone’s talking about PokemonGo #PG

Posted on July 12, 2016 by rusnivek

So far, this is making me feel guilty for abandoning my Second Life personna and my Tomagochi I got as a gift.

Pokemon Go is a free-to-play, GPS based augmented reality mobile game developed by Niantic for iOS and Android devices. It was initially released in July 2016. The game allows players to capture, battle, and train virtual Pokemon who appear throughout the real world. Although the game is free-to-play, it supports in-app purchases. (Wikipedia)

Keep in mind, I did not grow up with Pokémon so I don’t think I have quite the attraction/ nostalgia to this game compared to others in the Nintendo targeted 19-34 age bracket.

However, this does show an interesting market shift as virtual reality aka augmented reality starts to integrate into our digital platforms seamlessly through social media. Oh yeah, the geolocation piece of this #gamification is total icing on the cake too.

Be safe and don’t get “lured” into something bad.

@rusnivek

@rusnivek on YouTube Live? #SMEM

Posted on July 11, 2016 by rusnivek

Well, I guess I can try it out…

Aside from Meerkat, Periscope, FacebookLive, I now have access to YouTubeLive.

Ahhh, the joys of live broadcast social media…

Seriously, I am going to need a bigger helmet.

@rusnivek

During an emergency, amplify official information

Posted on July 9, 2016 by rusnivek

We talk a ton about people who carelessly retweet, share, and re-purpose information. Whether mis-informed or attention seeking whores, it is likely that people need a bit more digital responsibility on line esp w/ social media.

Part of me thinks that min-informed people don’t believe in the power of social media.

Seasoned PIOs know the potential of social media.

However, check out the tweet from Mountain View Police Department’s Capt Chris Hsiung re: Dallas Police Department.

Well said Capt Hsiung.

I encourage many in my classes to be good stewards of information and not to skew truth as it can only delay the root cause from others. We will not be led astray or swayed by sensational tweets, posts, etc…We must rely on straight facts and truth.

@rusnivek

Second day of the 2016 ASFPM Conference

Posted on June 21, 2016 by rusnivek

Bright and early, we kicked off the second day of the 2016 ASFPM Conference here!

On scene and snazzy!

Class looks ready – because there is FREE coffee provided!!!!!

Everyone calm down!

Of course, I’m already – thumbs up for social media!

#BringIt

Also having a solid co-instructor is +1!

And what social media class doesn’t include a few redic and hilarious Snaps?!?!?!?

Snapping…cause all the cool kids are doing it.

Tearing up the internets (heh) and leaving no cookies behind! (<—geek jokes)

My team?

#NDPTC in the hizzouse!

Reporting live from Michigan…

@rusnivek

How Emily Austen got fired in ~25 min bec of FacebookLive #SMEM #PIO Safety-PIO-SM-16-003

Posted on June 17, 2016 by rusnivek

Fox Sports reporter Emily Austen made the news…yes, she was the news this week when she FUBARed her career on FacebookLive. (If it helps, fast forward to 25:33)

Wait, did Emily just say “Like, I didn’t even know Mexicians were that smart.”

WTF!?!?!?!?

SMDH

Fox Network immediately fired her because of her comments on FacebookLive. Let that sink in for a moment. Fox Network fired her for all the inappropriate comments in this unaffiliated FacebookLive broadcast.

Yeppers-you can get fired for stuff you do on social media.

To be fair to her, Austen did post a statement about it here.

But, to add more fuel to this fire, here’s a story about it from Complex News.

Again, I repeat:

You can lose your job over a picture.
You can lose your job over a 140-characters (tweet).
And yes, you can lose your main job on a couch during a live broadcast.

All thanks to social media.

For more case studies on others who lost their jobs because of social media, check out this link.

In this case, what would have helped?

Not saying dumb things.
A behind the scenes PIO to help coordinate conversation.
Sticking to the “script” of the interview/session.
Professionally maintaining topic relevance and choice of words.
Sticking to communications strategy and abiding by identified corporate Policy/Procedures and SOPs/SOGs.

Or just straight up – don’t say inappropriate things.

Now phleeeze – go out there and use your social media live broadcasting powers for good!

@rusnivek

Joint SM and Intel SOG reviews for a large upcoming event

Posted on June 16, 2016 by rusnivek

Reviewing my SOGs and social media assignments for the all-hazards social media specialists / intel positions in the JIC for an upcoming large scale national event.

An important part of any Joint Information Center (JIC): Now discussing the best non-verbal urgent alert hand signals for all staff deployed to the JIC.

Clearly, Mama PIO wins this round.

PIOs serving our community as well as our nation and of course planning for all kinds of “stuff”.

Great plans with solid PIO peeps makes all the difference.

Trust me on this one.

@rusnivek

I’m in Kentucky to teach y’all!

Posted on June 10, 2016 by rusnivek

I’m in Kentucky to teach y’all!

Glad to see my friend Emory again.

Emory was instrumental in getting training and education for my class at the 2015 Kentucky Governor’s Conference.

2015 Kentucky Governor’s Conference

I’m glad to support everyone in and around Metcalfe County.

BTW, if you were wondering, they prefer their ambulances looking all traditional governmental with orange and white paint scheme.

Great class with lots of questions and social media actions.

And of course, it was Friday so….

#SquadGoals

@rusnivek

Prepping for next week’s PIO classes and exercises

Posted on May 27, 2016 by rusnivek

Prepping for another Public Information Officer, Crisis/TV interviews, and Social Media Courses next week.

Reporting live from LEX18…

I am definitely using a few examples to help break the ice.

Talofa from TALA FOU News!

But don’t worry, I have a whole library of examples to share – basically, what I’ve learned through experience.

One of the basic tips I talk about is RBF.

WKYC-3 (NBC Affiliate) in Cleveland, Ohio Photo Cred: Adam Gercak

Posture is important especially since I look super small behind a podium.

NBC24 (NBC affiliate) in San Francisco

One thing is for sure, on camera, I need to smile more.

Fox-8 in Cleveland, Ohio

#Yikes

Who is attending? I have the Mayor, entire City Council, Safety Director, Public Safety Chiefs, Health Department, Emergency Management, etc….So yeah, it should be fun.

Have a great long weekend peeps. Please take time to remember those who have paid the ultimate sacrifice for our freedoms in this great country.

@rusnivek

How KTLA’s Liberte Chan used social media to showcase common sense #CAWx

Posted on May 16, 2016 by rusnivek

Looks like KTLA (CW affiliate) made the news again.

Correction: KTLA IS the news.

Anchor Chris Burrous said “We are getting a lot of emails.”

Errrrr, perhaps a different on air line would have been more appropriate. I am thinking that the on air/broadcast decision and handing her a cardigan was a poor choice.

“KTLA’s Liberté Chan initially changed out of her original outfit because it got “keyed out” – or rather, didn’t work well with the green screen and the weather report colors. She changed into a black tank dress, writing on Twitter, “Even if it’s early in the AM, can’t beat a black beaded dress.” However, apparently her new glamorous look didn’t go over well, leading to Weekend Anchor Chris Burrous to hand her a sweater in the middle of her weather report.” – Maria Mercedes Lara (@maria_mercedes)

Here’s how Liberte used FacebookLive, YouTube, and other behind the scenes videos to show viewers the real story behind the wardrobe choice.

More importantly, how accurate are her forecasts?

Liberte-don’t apologize. Give good weather info.

C’mon people. Stop being so delicate.

@rusnivek